consumer packaged goods News

Why consumer data is key to growth for F&B companies

5/3/2021

SmartBrief Original

The ability to speedily gather, analyze and act on massive amounts of information is permanently changing the food and beverage landscape.

Q&A: Pompeian’s marketing innovation director discusses eliminating confusion in the olive oil aisle through education and innovation

3/16/2021

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Pompeian has expanded its product lineup with new olive oil and vinegar varieties that aim to boost consumer confidence in the aisle and offer home cooks a product for every unique taste preference and cooking occasion.

First-to-market sweet potato product from Idahoan Foods relieves cooking fatigue in 60 seconds

12/18/2020

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Idahoan Foods tapped into the heat-and-eat pouch trend to create a first-of-its-kind offering that delivers sweet potatoes in a convenient format with a clean label.

How the pandemic is shaping home cooking trends

9/30/2020

SmartBrief Original

As the coronavirus pandemic presses on, consumers have settled into routines that involve a lot more home cooking, and studies suggest these habits will continue after the pandemic.

Top 10: Consumers love Clorox, Trader Joe’s grows, Krispy Kreme designs store for the social distance era

8/21/2020

SmartBrief Original

Clorox earned the highest ranking of any consumer packaged goods brand on Morning Consult's 2020 50 Most Loved Brands list, and coverage of the annual report was this week’s most clicked story among SmartBrief food and beverage readers.

How comfort food brands can chart a course for post-pandemic growth

7/20/2020

SmartBrief Original

As consumers continue to cook at home more amid the pandemic, pantry staples, frozen meals and comfort foods have an opportunity to grow their relevance.

Why food brands should continue to work with influencers during the pandemic

6/22/2020

SmartBrief Original

For food brands and companies, now is not the time to cut blogger and influencer engagement. Instead, take this opportunity to leverage influencer relationships and feed content-hungry consumers what they are craving.

As secondary brands surge, CPG leaders need a digital playbook

5/20/2020

SmartBrief Original

For legacy CPG brands looking to compete with rising private label brands, the playbook for success has everything to do with digital, and centers around three necessary points of connection.

Self-care, sustainability and tech-enabled shopping will be among 2020’s top CPG trends

12/20/2019

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Spending on self-care, greater emphasis on in-store experiences and increased focus on sustainability will be major CPG trends in 2020, according to predictions from Acosta.

Regional cheeses give an on-trend twist to Idahoan Foods' new mashed potato line

8/29/2019

Sponsored Content

Inspired by the growing fervor for US regional flavors, Idahoan Foods recently developed a new line of flavored mashed potatoes called Cheese Across America.