The US ad-based video on demand market is forecast to reach $53 billion by 2025, up from an estimated $19 billion this year, and advertisers are following increasing consumer adoption with more than 40% planning to boost their AVOD budgets during 2021. Gavin Bridge explores AVOD ad volume and predicts AVOD will become increasingly appealing to brands if the Biden administration advances broadband availability and if consumers continue migrating away from pay TV.