Hydro

British Columbia dam construction cited for sediment hazard

4/20/2017

Sediment flow from construction at British Columbia's Site C dam in Canada has been found to threaten fish stocks in the Peace River system. The determination by the Canadian Environmental Assessment Agency once again puts B.C. Hydro in the crosshairs.

Monster delays rollout of Hydro energy water

4/4/2017

Monster has delayed the launch date for its new Hydro enhanced energy water due to production issues. It's unclear when the beverage, which was expected to hit stores last week, will be on shelves.

Food and beverage brands reposition to meet functional needs

8/26/2016

Food and beverage companies are increasingly repositioning their products to meet consumer demands for functional and clean ingredients. For example, Monster is promoting its Hydro brand as an "energized bottled water," and Kellogg's Special K line is focusing its branding on "inner strength" rather than the weight management benefits for which the brand had been known.

Monster to debut 2 new drinks focused on energy, hydration

6/15/2016

Monster Beverage Corp. announced plans to roll out two new takes on energy drinks to increase the brand's presence in the convenience store market. Mutant, a highly caffeinated soda with less caffeine than a typical energy drink, and Hydro, a noncarbonated energy hydration drink, are expected to debut by the end of this year.