Industry News
All Indochino News
Top stories summarized by our editors
Top stories summarized by our editors

How Indochino takes a hands-on approach to growth

6/12/2019

Custom clothing brand Indochino has built in-house systems for everything from marketing and media buying to running the point-of-sale systems in its 45 showrooms. The strategy is key to keeping control as the direct-to-consumer brand grows its international presence, CEO Drew Green said.

Experience guides Indochino's approach to retail

5/16/2019

Indochino's transition from an online brand to an omnichannel retailer with 45 showrooms highlights the apparel brand's focus on creating a retail experience, CEO Drew Green says. Customers make an appointment and spend an hour with a style guide, and all garments are made-to-order.

Online custom suit sellers grow into brick-and-mortar showrooms

5/18/2018

Startups including Indochino and Suitsupply created successful online models for affordable bespoke suits, and now they're growing into brick-and-mortar showrooms for men who need to see and feel the fabric before buying. Indochino will grow to 31 stores this summer, including a location at Minnesota's Mall of America.

A brick-and-mortar mecca for online menswear brands

3/14/2018

Commercial real estate firm Feil Organization is turning to online retailers to fill vacant New York City storefronts. The company has signed leases with Bonobos, Untuckit, Indochino and Jack Erwin to create a hub for menswear on Madison Avenue in Manhattan.

Indochino pairs paid social, custom landing pages to drive visits

3/7/2018

Custom suit brand Indochino teamed with Unbounce to develop social content aimed at driving consumers to hyperlocalized landing pages, which promoted the brand's showrooms in an individual's geographical location. The customized landing pages attracted 340,000 visitors while driving 77% of the brand's showroom bookings and 40 digital purchases.

Indochino CEO sees an IPO in future

4/21/2017

Vancouver, Canada-based suit maker and retailer Indochino is exploring options for going public at some point, although it hasn't set a timetable yet, said CEO Drew Green. Indochino launched a decade ago as a pure-play online retailer and eventually expanded to 12 stores, with plans to grow to 150 in the US and Canada by 2020.

Indochino bets on showrooms to build bigger business

4/13/2017

Online custom-suit retailer Indochino is in brick-and-mortar growth mode, with 10 showrooms and plans for 100 or more new locations by 2022. The brand aims for an entry-level price point, and it has expanded its fabric selection from 50 options to 300 in the past year.

Podcast hosts are having fun with ads

3/24/2017

Podcast hosts share their thoughts on advertising in their shows, including how they come up with creative ways to weave sponsor messages into their podcasts. "We really had some fun when [White House press secretary Sean] Spicer did his first briefing and his suits weren't fitting. We did an Indochino suit segue that worked really well," said "Pod Save America" co-host Jon Favreau.

Suit seller Indochino finds malls a good fit

2/21/2017

Bespoke suit maker and retailer Indochino will open eight new North American stores this year, adding locations in existing markets and filling vacant mall store space, the company said. "We want to eventually get to 150 stores, and I think we can get there by working with top-tier malls," CEO Drew Green said.

Shoes of Prey, Indochino step into retail's future with customization

1/24/2017

Retail's future will be centered around creating customized products and providing shoppers with experiences, leaders from Mastercard, Shoes of Prey and Indochino said at Retail's BIG Show. Shoes of Prey and Indochino use technology to offer shoppers custom, experiential shopping, which allows Shoes of Prey shoppers to mix and match materials, shapes and heels to create custom footwear and Indochino shoppers to use their measurements and style and fabric preferences to create lower-cost custom suits.