New products lift sales for key Kellogg brands
Kellogg has experienced strong return on investment with its brand-building efforts for Cheez-It, Rice Krispies Treats, Pop-Tarts, RXBAR and Pringles, says CEO Steven Cahillane. He specifies that Rice Krispies Treats Poppers, Pop-Tarts Bites and Cheez-It Snap'd are among the brand's new products boosting sales this year.