Industry News
All Kellogg News
Top stories summarized by our editors
Top stories summarized by our editors

New products lift sales for key Kellogg brands

9/16/2019

Kellogg has experienced strong return on investment with its brand-building efforts for Cheez-It, Rice Krispies Treats, Pop-Tarts, RXBAR and Pringles, says CEO Steven Cahillane. He specifies that Rice Krispies Treats Poppers, Pop-Tarts Bites and Cheez-It Snap'd are among the brand's new products boosting sales this year.

Halo Top's planned sale drew in readers

9/13/2019

Halo Top's planned sale to Wells Enterprises was this week's most-read food-and-beverage story, and plant-based product launches by Kellogg, Hormel and Kroger also proved popular. Dean Foods' new strategy resonated with SmartBrief readers this week, as did news of Unicorn CupCakes from Hostess being rolled out at Walmart.

Wendy's breakfast plans drew in readers

9/13/2019

Wendy's plan to roll out a national breakfast menu and create about 20,000 new jobs resonated with SmartBrief readers this week, as did news of a corporate name change at Famous Dave's and the launch of a larger pie at Blaze Pizza. Halo Top's planned sale to Wells Enterprises was this week's most-read food-and-beverage story, and plant-based product launches by Kellogg, Hormel and Kroger also proved popular.

New products lift sales for key Kellogg brands

9/9/2019

Kellogg has experienced strong return-on-investment with its brand-building efforts for Cheez-It, Rice Krispies Treats, Pop-Tarts, RXBAR and Pringles, says CEO Steven Cahillane. He specifies that Rice Krispies Treats Poppers, Pop-Tarts Bites and Cheez-It Snap'd are among the brand's new products boosting sales this year.

Hormel, Kellogg developing alternative meat lines

9/9/2019

Hormel has launched its new Happy Little Plants line in select groceries, with the plant-based meat alternatives made with non-GMO soy. Kellogg is developing a similar meat substitute line, called Incogmeato, that is expected to roll out in 2020.

New products lift sales for key Kellogg brands

9/9/2019

Kellogg has experienced strong return on investment with its brand-building efforts for Cheez-It, Rice Krispies Treats, Pop-Tarts, RXBAR and Pringles, says CEO Steven Cahillane. He specifies that Rice Krispies Treats Poppers, Pop-Tarts Bites and Cheez-It Snap'd are among the brand's new products boosting sales this year.

Hormel, Kellogg developing alternative meat lines

9/5/2019

Hormel has launched its new Happy Little Plants line in select groceries, with the plant-based meat alternatives made with non-GMO soy. Kellogg is developing a similar meat substitute line, called Incogmeato, that is expected to roll out in 2020.

Cheez-It, Pringles brands team up with esports league

8/30/2019

Kellogg will promote its Cheez-It and Pringles brands through esports sponsorships, signing a multiyear deal with the Overwatch League. Plans for 2020 include a push for Cheez-It Grooves and Pringles Wavy products in the form of co-branded packaging, sweepstakes and merchandise.

Charity programs help major companies make a back-to-school difference

8/29/2019

Amazon, LG Electronics, Kellogg and other major corporations are benefiting society through nonprofit programs that raise money for charity, such as Amazon's donation program through Alexa with Communities In Schools and Shaquille O'Neal. Hopecam and Logitech are also working together to help kids being treated for cancer maintain friendships.

Cold cereal manufacturers look to regain breakfast supremacy

8/26/2019

Changes in Americans' breakfast habits have contributed to a yearslong decline in cold cereal sales, and food manufacturers are trying several strategies to regain market share. Kellogg is standardizing its box sizes, and it and General Mills are introducing new products and flavors.