Arnold Worldwide has created a sobering 60-second public service announcement for ESPN and the Aspen Institute, which shows a young athlete announcing his retirement at a news conference as a warning of the extreme pressures children in sports face from parents, coaches or through trying to gain scholarships. The spot directs viewers to a complementary social effort, "#DontRetireKid," which features athletes including Wayne Gretzky and Kobe Bryant discussing the issue and provides resources to parents.

BodyArmor pokes fun at rival Gatorade with a "Disco Battle" spot that pits baseball player Mike Trout against quarterback Andrew Luck in a cheesy dance-off before a voice-over says the pair wouldn't indulge in such outdated shenanigans and they wouldn't opt for an old energy drink either. The ad, for which BodyArmor part owner Kobe Bryant is creative director, ends by saying, "Thanks Gatorade, we'll take it from here."

Art of Sport is tackling the skin care needs of athletes with products including body wash, sunscreen and deodorant. The brand has partnered with NBA star Kobe Bryant and other notables in the sports world, including Javier Baez, Sage Erickson and JuJu Smith-Schuster.

Coca-Cola is acquiring a minority share in BodyArmor, a seven-year-old sports drink brand backed by retired NBA great Kobe Bryant. As part of the deal, Coca-Cola may start distributing BodyArmor via its bottling system, and it has the option of taking complete ownership of BodyArmor in the future.