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Top stories summarized by our editors

What it means today for brands to take a stand

3/24/2021
SmartBrief Original

Ty Heath of the B2B Institute at LinkedIn looks at how marketers can move beyond “hashtag activism” and use their abilities to take an active stance on social issues and transform norms and influence culture.

Disability advocates mark a win in digital platform accessibility case

10/10/2019

Earlier this week the Supreme Court refused to review a ruling by the 9th Circuit Court of Appeals, effectively establishing that a company's website and mobile app are subject to the Americans with Disabilities Act. The 1990 ADA required that restaurants, hotels, and retail establishments ensure accessibility for disabled customers. By declining to review the lower court's ruling regarding the inaccessibility of Domino's Pizza online ordering capabilities to blind customers, the Supreme Court has ensured that accessibility law continues to apply to both physical and digital premises.

Understanding that people of a variety of ability levels use the internet for any number of things every day, Chris Danielsen, director of public relations at the National Federation of the Blind, notes that, "The Domino's case is really about whether disabled Americans will be able to fully participate in society, as goods and services are increasingly accessed online."

Understanding that our legal system often lags our technological advancements, this signal is a fantastic example of sparks & honey's new trend Lagging Laws, as we increasingly find ourselves grappling with the intersection of technology and inclusion.

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Recession preparation advice from a LinkedIn co-founder

10/9/2019

Setting aside capital is especially important for entrepreneurs preparing for a recession, according to Reid Hoffman, co-founder of LinkedIn. "You're always playing to win, but part of playing to win is making sure you get through downturns and volatility," he says.

Use LinkedIn properly to boost B2B sales

10/9/2019

LinkedIn can be a valuable tool when sales professionals use it to properly research prospects so they can build a rapport when making contact, writes Mike Schultz. Salespeople should customize messages to potential buyers, provide a reason for their outreach and properly maintain their profiles in order to get the most out of the platform, Schultz advises.

You got it, now flaunt it

10/8/2019

You've worked hard to earn and keep your CMCA. So, take advantage of these FREE resources to promote your CMCA:

1. CMCA Digital Badge: Have you accepted your CMCA Digital Badge? If so, make sure to share this trusted and verifiable badge on Facebook, LinkedIn, your e-mail signature and more! If not, email CAMICB for instructions.

2. Join the CMCA Group on LinkedIn: Take a moment to send a request to join the CMCA group on LinkedIn and join your fellow credential-holding colleagues and build your professional network.

3. Subscribe to the CMCA Corner Blog: Cool articles and idea-sharing from leading industry experts. Lots of tips and tricks about business, continuing education, industry practices and more!

Report: Paid social claims top spot for agency media purchases, management

10/8/2019

Some 82% of agency representatives surveyed by Borrell Associates claim social as the primary media purchased and managed, followed by radio, search engine marketing, banner ads, newspapers, broadcast TV, email, outdoors, events and sponsorships and magazines. Most of the respondents favor digital to drive sales and revenue and 91% use Facebook, followed by Instagram (73%), YouTube (57%); LinkedIn (48%), Pinterest (22%) and Snapchat (20%).

Recession preparation advice from a LinkedIn co-founder

10/7/2019

Setting aside capital is especially important for entrepreneurs preparing for a recession, according to Reid Hoffman, co-founder of LinkedIn. "You're always playing to win, but part of playing to win is making sure you get through downturns and volatility," he says.

LinkedIn bolsters Campaign Manager for enhanced targeting

10/7/2019

LinkedIn is beefing up its Campaign Manager with a new dashboard that features audience forecasting insights and integrated Boolean logic for targeting queries. The platform also plans to offer new audience tracking metrics pertaining to leads, video ad views and Sponsored InMail.

Survey: Tech pros upbeat about cloud computing

10/4/2019

More than 70% of respondents had a "positive" or "somewhat positive" experience with cloud computing, according to the Legaltech News Tech Survey of 38 professionals at law firms. In the area of social networking, 97% reported their firm uses LinkedIn, compared with 84% using Twitter and 66% using Facebook.