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Top stories summarized by our editors
Top stories summarized by our editors

PR strategies that work for startups

1/29/2018

The number of media companies has declined, making it exceptionally difficult for new companies to attract press coverage. Fine-tune your approach to PR by thinking of media relations the same way you do product development, advises Terra Carmichael of Eventbrite.

PR strategies that work for startups

1/26/2018

The number of media companies has declined, making it exceptionally difficult for new companies to attract press coverage. Fine-tune your approach to PR by thinking of media relations the same way you do product development, advises Terra Carmichael of Eventbrite.

Forrester: Self-driving cars could be advertising gold

1/24/2018

Forrester has released a report on the effects of autonomous cars on the economy, including turning former drivers into captive audiences for advertisers. "Advertisers and media companies will compete for a spot inside the new vehicle experience," the report states.

Sources: Viacom, CBS merger could be in the works

1/22/2018

Sources say CBS and Viacom Vice Chair Shari Redstone is reconsidering a potential merger between the two media companies, which split more than a decade ago. CBS Chairman Les Moonves is reportedly open to the merger and would be a top choice for heading the combined companies.

Sources: Viacom, CBS merger could be in the works

1/15/2018

Sources say CBS and Viacom Vice Chair Shari Redstone is reconsidering a potential merger between the two media companies, which split more than a decade ago. CBS Chairman Les Moonves is reportedly open to the merger and would be a top choice for heading the combined companies.

Sources: DOJ looks to media companies as it readies for AT&T trial

1/11/2018

Companies including DISH Network, CBS Corp., Netflix and 21st Century Fox have reportedly provided information to the Justice Department that could help boost the department's suit to prevent AT&T's proposed $85 billion acquisition of Time Warner due to concerns over the deal hindering competition in the pay-TV market. The trial is to begin March 19.

Hearst exec: Many online media companies are doomed

1/11/2018

Many cash-burning digital media companies will crash because they depend too much on advertising and it costs so little to compete with them, says David Carey, president of Hearst Magazines. "The degree of difficulty of running a money-losing digital business is like zero," he said.

How to engage your social media followers

1/9/2018

Successful social media campaigns can be huge for agents, but social media companies are constantly changing their algorithms to decrease engagement, Richard D'Ambrosio advises. Agents can take five steps to combat this, including a focus on responding to followers, instead of pitching to them.

Report: Only 4% top films were directed by women over the last 10 years

1/4/2018

Of the 1,100 top grossing films between 2007 and 2017, only 4% were directed by women, and of the 1,223 directors working during the last decade, just four were black women, three were Asian women and one was Latina, according to a new report, "Inclusion in the Director's Chair," from the University of Southern California's Annenberg Inclusion Initiative. "The evidence reveals that despite the increased attention, there has been no change for women behind the camera. Mere conversation is not the answer to these problems -- and the time for conversation is up. Until major media companies take concrete steps to address the biases that impede hiring, nothing will change," said Dr. Stacy L. Smith, lead author of the report.