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Top stories summarized by our editors
Top stories summarized by our editors

In the tequila world, it's celebrity vs. boutique brands

9/24/2019

Two competing trends have emerged in the tequila category: celebrity-backed tequilas such as Michael Jordan's Cincoro Tequila versus high-quality boutique tequilas that lack mainstream brand backing, writes Beth Newhart. Sip Tequila attempts to level the playing field with its new online platform, hand-picking which craft tequilas it will sell and offering no celebrity brands because "[a] lot of these celebrity-endorsed tequilas have big marketing budgets and they're going straight into broadline distribution with a major player," Sip Tequila's co-founder Hannah Lewis says.

How Michael Jordan, other NBA titans debuted Cincoro tequila

9/17/2019

Prompted by a dinner conversation about their mutual passion for tequila and the attributes the spirit should hold, former NBA star Michael Jordan -- the owner of the Charlotte Hornets -- and one co-owner each from the LA Lakers, Milwaukee Bucks and Boston Celtics, along with the latter's wife, decided to jointly create that tequila. Today, their super-premium anejo Cincoro tequila retails for $130 per bottle and features agave hand-picked from Jalisco, Mexico, where it also distilled, then aged in former American whiskey barrels.

Hanes remembers Michael Jordan push with trading cards

3/13/2019

Hanes is putting limited-edition trading cards in bonus packs of men's underwear to mark the 30th anniversary of its classic campaign with Michael Jordan, 10 of which will include a signed card from the former NBA star. A supporting campaign is running across TV during March Madness.

Analysis: Philanthropist-athletes want to empower minority youth

3/4/2019

Many athletes -- Colin Kaepernick and Stephen Curry, for example -- use the celebrity platform to raise awareness about racial inequality and create opportunities for minority youth, writes LZ Granderson. Trayvon Martin's 2012 death was a catalyst for major action, including the formation of former President Barack Obama's My Brother's Keeper nonprofit, Granderson writes.

Michael Jordan planning major Friends of the Children donation

11/5/2018

Former NBA star Michael Jordan has reportedly pledged the proceeds of his new documentary series "The Last Dance" to Friends of the Children, to be directed toward its Chicago and Charlotte, N.C., locations. While the exact sum of the gift has yet to be confirmed, the organization says the gift will allow it to surpass a $25 million, three-year fundraising goal.

Esports group aXiomatic raises $26M

10/26/2018

Basketball legend Michael Jordan led a funding round that raised $26 million for esports ownership group aXiomatic. Declaration Capital, the family office that invests for David Rubenstein, co-founder of The Carlyle Group, joined the round.

W+K, Jordan give WNBA's Moore wings

5/29/2018

Wieden+Kennedy New York's new spot for Nike's Jordan brand shows the recreation of Michael Jordan's iconic 1980s​ "Wings" ​poster, but this time featuring WNBA star Maya Moore. The ad is running across social, out-of-home and on the Nike + Snkrs app.

W+K, Jordan give WNBA's Moore wings

5/22/2018

Wieden+Kennedy New York's new spot for Nike's Jordan brand shows the recreation of Michael Jordan's iconic 1980s​ "Wings" ​poster, but this time featuring WNBA star Maya Moore. The ad is running across social, out-of-home and on the Nike + Snkrs app.

Translation, NBA spotlight emotions of winning

5/21/2018

Translation's spot for the NBA Finals showcases the heightened emotions experienced by players when they achieve the ultimate goal. "Finally Mine" features footage of various players' reactions to winning the trophy, including LeBron James, Steph Curry and Michael Jordan.

Headphone startup Muzik collaborates with luxury brands

5/9/2018

Muzik, maker of technology-enabled headphones that allow users to share music, has received backing from notable investors including Michael Jordan, Kevin Hart and billionaire Francois-Henri Pinault. The brand is embarking on a series of collaborations with upscale brands such as Gucci.