Industry News
All Monster Beverage Corp. News
Top stories summarized by our editors
Top stories summarized by our editors

International growth, new products drive Q2 gains for Monster

8/12/2019

Monster Beverage Corp. reported net year-over-year sales growth of 8.7% for the second quarter, driven by growth of its Monster Energy brand and the launch of its Reign Total Body Fuel high-performance energy drink line. The company also debuted an affordable energy brand, Predator, in international markets and introduced several Monster Energy line extensions to new markets through its partnership with Coca-Cola Co. bottlers.

Monster to roll out X-Presso Monster Energy, White Lightning soft drink

5/8/2017

Monster Beverage Corp. is expanding distribution of its Mutant line and adding new products such as non-carbonated energy drink Hydro and zero-calorie carbonated soft drink White Lightning, among others. "We have a robust innovation pipeline and further launches such as Mango Loca, a new flavor in our Monster Energy juice family, which is planned for a third quarter 2017 launch, and the new X-Presso Monster Energy drink in 8-ounce slim cans in two flavors planned for launch before year-end," said CEO Rodney Sacks.

Business acumen earns Monster spot on Forbes' list of innovators

8/30/2016

Monster Beverage Corp.'s business acumen earned it the No. 7 spot on Forbes' list of innovative companies, the highest of any food or beverage firm. The company is concentrating its efforts on in-store and direct marketing to promote the launch of two new products, Mutant and Hydro, in the coming months, said Chairman and CEO Rodney Sacks.

Monster to debut 2 new drinks focused on energy, hydration

6/15/2016

Monster Beverage Corp. announced plans to roll out two new takes on energy drinks to increase the brand's presence in the convenience store market. Mutant, a highly caffeinated soda with less caffeine than a typical energy drink, and Hydro, a noncarbonated energy hydration drink, are expected to debut by the end of this year.

Coke gets Q2 sales boost from marketing, noncarbonated beverage sales

7/24/2015

Marketing campaigns such as "Share A Coke," smaller packaging, and sales of noncarbonated beverages such as bottled water, iced tea and milk helped boost the Coca-Cola Co.'s sales for the second quarter. The company's purchase of a minority stake in Monster Beverage Corp. helped increase net income 20% to $3.11 billion.

Coke gets Q2 sales boost from marketing, noncarbonated beverage sales

7/23/2015

Marketing campaigns such as "Share A Coke," smaller packaging, and sales of noncarbonated beverages such as bottled water, iced tea and milk helped boost the Coca-Cola Co.'s sales for the second quarter. The company's purchase of a minority stake in Monster Beverage Corp. helped increase net income 20% to $3.11 billion.