Pringles and Wendy's teamed to create limited-edition Pringles Baconator chips, which aim to deliver the taste of Wendy's popular burger in a chip. Each Pringles Baconator can displays a code that can be redeemed via Wendy's app for any of the three types of Baconator sandwiches with a purchase.

Kellogg's Cheez-It and Pringles brands have launched a sweepstakes for fans of esports group Overwatch League that awards participants with team jerseys and a chance to win a trip to the league's 2020 finals. People must purchase a Cheez-It Grooves or Pringles Wavy product featuring sweepstakes information and enter by April 30 via mail or online by May 14 to be eligible for the random drawing.

Pringles is working to push consumer interest beyond its annual Super Bowl ad and drive social engagement by forming a partnership with Adult Swim's "Rick and Morty" show and running integrated promotions throughout the year to include Pickle Rick-flavored chips, events and integration with the "Pocket Morty" mobile game. Pringles' Gareth Maguire says the partnership is a natural tie-in and that it gives the company more social media engagement than they've previously seen.

A 30-second Pringles Super Bowl ad will feature Rick and Morty, the titular characters from animated television series "Adult Swim." Rick realizes they're trapped in a commercial after unmasking a robot version of Morty who spouts nonstop about how to stack Pringles to make new flavors.