Functionality, fewer SKUs key to Hain Celestial's growth
Hain Celestial is improving its bottom line with a simplification strategy that realized the company had become too complex with too many SKUs and "overengineered" formulations, said CEO Mark Schiller. The company has dropped more than 20 brands and 1,000 SKUs and has simplified formulations to drive growth, while shifting innovation to focus on functionality, added Schiller.