Industry News
All Scotts News
Top stories summarized by our editors
Top stories summarized by our editors

Scotts invites baseball fans to #OpeningWeekintheYard

4/5/2021

Scotts is celebrating Opening Day for Major League Baseball with an #OpeningWeekintheYard social sweepstakes inviting fans to share videos of their baseball stadium fun on Instagram, Twitter and TikTok for the chance to win a base used in opening week games. A 30-second spot introduces the sweepstakes.

VaynerMedia, Scotts Miracle-Gro tap celebs for Super Bowl

2/3/2021

VaynerMedia's 45-second Super Bowl spot for Scotts Miracle-Gro is running in the second quarter and shows celebrities making the most of their backyards during the pandemic and invites viewers to enter to win their dream lawn and garden. The ad stars Martha Stewart, John Travolta and his daughter Ella, Carl Weathers, Leslie David Baker from "The Office," Peloton instructor Emma Lovewell and NASCAR driver Kyle Busch.

VaynerMedia makes Scotts Miracle-Gro's Super Bowl debut

1/13/2021

VaynerMedia created the first-ever Super Bowl spot for Scotts Miracle-Gro -- a 30-second ad running in the second quarter that includes celebrity cameos and celebrates the role of backyards during the pandemic. The spot will launch the brand's largest-ever spring campaign, which will include the chance to win one of 42 dream gardens and lawns.

VaynerMedia, Scotts Miracle-Gro spot "really hit home"

7/24/2020

VaynerMedia's new 60-second spot for Scotts Miracle-Gro is set to "Our House" by Madness and features user-generated content showing families making full use of their backyards and gardens during the pandemic. The campaign replaces creative the brand had been planning to use before the pandemic hit and Scotts Miracle-Gro's John Sass says, "What makes the spot really hit home, pun intended, is it is just the truth. Everyone can relate."

CPG companies look to OEMs for help with digital, e-commerce

11/12/2019

Colgate-Palmolive, Procter & Gamble and Scotts Miracle-Gro all want better communication from original equipment manufacturers so they can run their plants more effectively, especially as manufacturing becomes more digital, representatives said at a recent meeting. Increased e-commerce and digital manufacturing could create opportunities for OEMs to become co-manufacturers, customizers and packagers, they said.

How Scotts Miracle-Gro uses predictive modeling

8/5/2019

Attend the 2019 ANA Data & Measurement Conference, presented by Google, Sept. 9-11 in Naples, Fla., to hear practical approaches to using data to drive growth.

Learn how:

  • Scotts Miracle-Gro uses predictive modeling to drive sales
  • Land O'Lakes built a data lake without drowning
  • The Home Depot delivers results through unified measurement
  • AIG combines data science and predictive analytics to spur growth
  • Coca-Cola finds consumers online in a digital non-native category
  • MillerCoors built a complex marketing optimization and planning process
  • GM uses data and insights to improve its core business

Register now.

Learn how to optimize marketing through data and analytics

7/19/2019

Don't miss the 2019 ANA Data & Measurement Conference, presented by Google, Sept. 9-11 in Naples, Fla., to hear practical approaches to using data to drive growth. Sessions will cover data management, cross-platform measurement and attribution, AI, predictive analytics, neuroscience marketing and in-house analytics.

Speakers include:

  • Kevin Wachholz, senior manager of marketing analytics at The Home Depot
  • Newcombe Clark, global director of the Rapid Learning Lab at AIG
  • Patti Ziegler, VP of global marketing and communications at Scotts Miracle-Gro
  • Lauren Hougas, director of marketing analytics at Land O'Lakes
  • Bill Cramblit, marketing analytics and optimization manager at MillerCoors
  • Faisal Zanjani, senior global director of marketing and strategy at Coca-Cola

Register now.

Join today's data marketing leaders in sunny Florida

7/8/2019

Attend the 2019 ANA Data & Measurement Conference, presented by Google, Sept. 9-11 in Naples, Fla., to hear practical approaches to using data to drive growth. Learn about data management, cross-platform measurement and attribution, AI, predictive analytics, neuroscience marketing, and in-house analytics.

Speakers include:

  • Patti Ziegler, VP of global marketing and communications at Scotts Miracle-Gro
  • Lauren Hougas, director of marketing analytics at Land O'Lakes
  • Bill Cramblit, marketing analytics and optimization manager at MillerCoors
  • Kevin Wachholz, senior manager of marketing analytics at The Home Depot
  • Newcombe Clark, global director of the Rapid Learning Lab at AIG
  • Faisal Zanjani, senior global director of marketing and strategy at Coca-Cola

Register now.

Growth-driving strategies from leading data marketers

7/3/2019

Attend the 2019 ANA Data & Measurement Conference, presented by Google, Sept. 9-11 in Naples, Fla., to hear practical approaches to using data to drive growth. Learn about data management, cross-platform measurement and attribution, AI, predictive analytics, neuroscience marketing and in-house analytics.

Speakers include:

  • Bill Cramblit, marketing analytics and optimization manager at MillerCoors
  • Kevin Wachholz, senior manager of marketing analytics at The Home Depot
  • Newcombe Clark, global director of the Rapid Learning Lab at AIG
  • Patti Ziegler, VP of global marketing and communications at Scotts Miracle-Gro
  • Lauren Hougas, director of marketing analytics at Land O'Lakes
  • Faisal Zanjani, senior global director of marketing and strategy at Coca-Cola

Register now.