Shaquille O'Neal has teamed with former Momentum Worldwide executive Omid Farhang to launch an Atlanta-based agency named Majority, which aims to build a team comprising at least 75% women, LGBTQ+ and people of color. "We strive to make the minority the majority, not just for a more equitable world, but because we actually believe that diversity is a competitive advantage and leads to more disruptive creativity," Farhang says.

Highdive's debut campaign for The General, part of a brand refresh, features 10 spots running across TV, social and digital, and stars brand ambassador Shaquille O'Neal. The push humorously addresses the perception of previously low-quality advertising, with Highdive's Mark Gross saying, "We felt a great sense of duty to get this right and bring new, quality creative that more accurately depicted the kind of quality company they are."

Papa John's is touting its new Shaq-a-Roni pizza with a campaign that features board member Shaquille O'Neal surprising Atlanta families in their homes via Zoom from a screen placed inside pizza boxes. The brand is donating $1 to its Foundation for Building Community for every purchase and a special Shaq pizza box unlocks an augmented reality experience on Snapchat.

Papa John's released a sticker pack in collaboration with Giphy that touts its new Papadia item with the help of franchise owner and board member Shaquille O'Neal. The stickers are available on social, including Instagram Stories and Snapchat, and the brand also released a gamified lens on Snapchat.