Goodby, Silverstein & Partners created a 3-minute, 30-second spot for Comcast Xfinity that debuted during Macy's Thanksgiving Day Parade on NBC and stars Steve Carell as Santa Claus. The ad begins with Santa video calling his elves to task them with coming up with incredible ideas to reward people for a difficult year, and ends with Santa in front of a sleigh filled with unusual gifts that represent "Togetherness. The greatest gift of all."

Why it matters: Oof! A couple of weeks ago, WYWW hyped "Space Launch" as a Netflix show that might be fun to watch as its story lines might weave back-and-forth between the real and the surreal. My apologies everyone. The premier episode is so brutal, I couldn't even finish it. When Steve Carell started dancing and singing to "Kokomo" by The Beach Boys, I pulled the eject lever.

Why it matters: "The Morning Show" marks one of Apple's biggest forays yet into original programming. The show, which stars Jennifer Aniston, Steve Carell and Reese Witherspoon, depicts the behind-the-scenes drama that can unfold in a modern TV newsroom. Something tells me Carell is going to be a wee bit more serious in this newsroom than he was during his trident-wielding days as Brick Tamland in "Anchorman: The Legend of Ron Burgundy."

PepsiCo has unveiled a 30-second Super Bowl spot from Goodby Silverstein & Partners, which stars Steve Carell, Cardi B and Lil Jon. The ad shows a waiter asking a woman, "Is Pepsi OK?" after she orders a Coke before an outraged Carell steps in and says, "Are puppies OK? Is a shooting star OK? Pepsi is more than OK."