Industry News
All tennis News
Top stories summarized by our editors
Top stories summarized by our editors

Kanoe Namahoe

9/10/2021

Worker mental health is in the spotlight again following US WNT soccer star Christen Press’ announcement yesterday that she is stepping away from the national team and her new club team, Angel City FC, to focus on her “mental health, spiritual growth, and processing grief.” Tennis star Naomi Osaka and gymnast Simone Biles made similar moves in recent months.

That's brave.

The professional world -- sports, business and other markets -- is demanding. Staying at the top of your game means paying close attention to your physical and mental health. Taking a break isn’t a sign of weakness -- it’s a sign of wisdom. It’s maturity. It’s how you build mental toughness that endures over the long term.

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US Open sponsors use experiences for fans

9/7/2021

During the US Open Tennis Championships, brands such as Mercedes-Benz, IHG Hotels & Resorts, Wilson Sporting Goods, American Express, Emirates and Grey Goose are engaging with fans with virtual reality tennis games, Instagram-worthy lounges and other spaces, and virtual talk shows and signature cocktails.

Miss. city sees economic potential in pickleball courts

9/7/2021

Dedicated pickleball courts, tennis courts and other sports offerings in Vicksburg, Miss., should generate tax revenue by attracting tourists for tournaments, says South Ward Alderman Alex Monsour. The city handled much of the construction of the pickleball courts and parking lot instead of using a contractor, says parks and recreation Maintenance Director Rick Daughtry.

The story and recipe of the US Open's signature drink

9/3/2021

Restaurateur Nick Mautone created the Honey Deuce as the official cocktail of the US Open tennis tournament in 2006, and the refreshing combination of Grey Goose vodka, fresh lemonade and raspberry liqueur has been a must-have ever since. The cocktail's crowning glory is a garnish of skewered honeydew melon balls that look like miniature tennis balls.

Squarespace helps McEnroe launch voice-over career

8/31/2021

Squarespace has created a campaign with John McEnroe to help the tennis legend create a website to start his career as a voice-over actor following his success as the narrator of Mindy Kaling's Netflix show, "Never Have I Ever." The push includes a 30-second spot and a humorous seven-minute video with a cameo from Kaling, which shows McEnroe working with a voice coach, creating his Squarespace website and auditioning for roles.

Sweetgreen goes OOH in NYC for Osaka's US Open return

8/31/2021

Sweetgreen, with MilkMoney, is celebrating Naomi Osaka's return to the US Open with an out-of-home campaign in New York City that features digital screens, billboards and a sampling activation in Union Square Plaza. Ads encourage fans to try the "Naomi Osaka Bowl," and the brand is giving away samples of the tennis player's favorite green tea and signed bucket hats created with the star, which also can be won via a contest on Instagram.

Boom Battle Bar facility planned for Manchester, England

8/31/2021

Plans to open a Boom Battle Bar at Printworks in Manchester, England, have secured approval from the city council. The entertainment venue will offer activities, including crazy golf, ax-throwing, shuffleboard, digital darts, table tennis, pool and marble racing.

Boom Battle Bar coming to Regent Circus in England

8/27/2021

An entertainment center called Boom Battle Bar is expected to debut at Regent Circus in Swindon, England, in mid-October. The 15,000-square-foot facility will have activities, including crazier golf, American pool, ax throwing, table tennis and augmented reality darts.