Industry News
All TikTok News
Top stories summarized by our editors
Top stories summarized by our editors

Teacher: Tap SEL to improve outcomes for students

9/13/2021

Integrating social and emotional learning in STEM lessons can help develop the whole child and improve outcomes for students, writes Rodney Crouse, who teaches fourth grade at Reedy Fork Elementary School in North Carolina. In this blog post, Crouse offers several strategies, including using YouTube and TikTok, to "instill a responsible use of technology to imagine, create and connect."

TikTok readies livestreams, events for Fashion Month

9/9/2021

TikTok is launching a #TikTokFashionMonth initiative, which will include highlighting select influencers showcasing the latest trends along with events that include livestreams, product launches and celebrity tie-ins. The social platform also will host fashion-oriented creator challenges and Rate My Outfit scoring.

Teacher: Tap SEL to improve outcomes for students

9/8/2021

Integrating social and emotional learning in STEM lessons can help develop the whole child and improve outcomes for students, writes Rodney Crouse, who teaches fourth grade at Reedy Fork Elementary School in North Carolina. In this blog post, Crouse offers several strategies, including using YouTube and TikTok, to "instill a responsible use of technology to imagine, create and connect."

How B2B brands are nailing TikTok

9/7/2021

TikTok offers business-to-business marketers an opportunity to engage emotionally and authentically with audiences, writes Annabel Mulliner, who points to successful B2B examples such as the #BossIt2021 and #SageTellMe challenges. Mulliner explains how US law firm Morgan & Morgan injects humor into its B2B messaging on TikTok and how graphic design platform Canva showcases its products to users via tutorials and other educational content.

How B2B brands are nailing TikTok

9/3/2021

TikTok offers business-to-business marketers an opportunity to engage emotionally and authentically with audiences, writes Annabel Mulliner, who points to successful B2B examples such as the #BossIt2021 and #SageTellMe challenges. Mulliner explains how US law firm Morgan & Morgan injects humor into its B2B messaging on TikTok and how graphic design platform Canva showcases its products to users via tutorials and other educational content.

The potential trouble with video resumes

9/2/2021

TikTok launched a trial video resume program to connect job-seekers with more than 30 major companies. While video CVs are an intriguing approach, industry leaders point to the need for policies and governance over how they are used and at what point in the hiring process.

Kantar: People most receptive to ads on TikTok

9/2/2021

Consumers worldwide are most receptive to advertising on TikTok with Amazon, Instagram, Google and Twitter rounding out the top five, respectively, according to Kantar's Media Reactions 2021 report. The study found that the most trusted social platforms are YouTube, Google and Facebook, while TikTok is seen as the most innovative, and podcast ads overtook influencer marketing as the top digital media channel for ad equity.

RTO+P asks social to remix Slinky's jingle

9/1/2021

Red Tettemer O'Connell + Partners introduced Slinky on social media to celebrate the brand's 75th anniversary by inviting Instagram and TikTok users to remix its iconic jingle. People who post their takes on the tune using #SlinkyRemix will be entered to win branded merchandise and the chance to have their version featured in a future campaign.

TikTok gives partners more creator insights via new API

9/1/2021

TikTok is improving its Creator Marketplace this month with an API that marketing partners can use to integrate creator listings into their in-house systems and access platform first-party demographics, growth trends and real-time campaign reporting. Initial launch partners include database platform Captiv8 and influencer marketing firm Influential.