Dentsu mcgarrybowen created a spot for FTX, an international cryptocurrency exchange in which Tom Brady and Gisele Bundchen are investors, that shows the power couple calling friends asking them if they also want to invest. The ad is part of a series of long-form videos for FTX, and is the first time the couple has appeared in an ad together.

EA Sports' "Welcome to Madden Land" campaign to introduce Madden NFL 22 marks the first time the game's annual push has been created entirely in-house and a 60-second anthem spot stars Patrick Mahomes, Tom Brady, Jalen Ramsey and Fox Sports' Erin Andrews. The spot centers on a fictional "Madden Land" amusement park, and the push is running across social, digital and TV, with ESPN as the main media placement channel.

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Subway is touting its menu and restaurant refresh with a three-part "It's Too Much For One Spokesperson" ad that features Stephen Curry, Serena Williams, Megan Rapinoe and Tom Brady trying to introduce all of the chain's new products in the space of 30-second spots. "Eat Fresh Refresh" is running across TV, social and digital, and was created by Dentsumcgarrybowen with support from Carat, Jack Morton, Current Global, United Entertainment Group and Proof Advertising.