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Top stories summarized by our editors
Top stories summarized by our editors

GS&P, Sam Adams vaccinate "Your Cousin from Boston"

4/12/2021

Goodby Silverstein & Partners' 30-second spot encouraging COVID-19 vaccines for Sam Adams brings back "Your Cousin from Boston," showing the character entering a clinic to receive a shot where post-shot celebrations with beers turn out to have been a dream after he passes out upon seeing the needle. The campaign is offering a free beer to the first 10,000 Instagram and Twitter users who post proof they've had their vaccination.

Holocaust survivors educate via social media

4/12/2021

Holocaust survivors are telling their stories in short videos via the #ItStartedWithWords campaign on Twitter, Facebook and Instagram. A recent survey revealed that 63% of Generation Z members and millennials didn't know how many Jewish people died during the Holocaust, and campaign participants hope that offering their perspectives can raise awareness as well as illustrating the deadly consequences of hate speech.

Thunberg seeks vaccine equality ahead of climate summit

4/12/2021

Activist Greta Thunberg has said she will not attend the United Nations climate conference scheduled to be held in Scotland this November, citing concerns that poorer countries who lack access to coronavirus vaccines will be left out of the event. "Inequality and climate injustice is already the heart of the climate crisis," Thunberg wrote on Twitter.

Twitter advances Nielsen tie-in to bolster video tools

4/9/2021

Twitter is integrating Nielsen's Ad Intel and Media Impact into its Amplify advertising platform and giving brands more access to the measurement company's Total Ad Ratings feature. NBCUniversal and major sports leagues are among the video publishers that post content on Amplify, which now will offer better campaign measurement and planning capabilities.

Twitter advances Nielsen tie-in to enhance video ad tools

4/9/2021

Twitter is integrating Nielsen Media Impact and Nielsen Ad Intel into its video ad platform and expanding access to Nielsen Total Ad Ratings. "Our expanded collaboration will help Twitter maximize their video platform and unlock more value for advertisers as this type of video consumption continues to grow," says Jay Nielsen, Nielsen's senior vice president of planning products.

Feral felines a home run with fans at Coors Field

4/9/2021

A colony of feral cats in Lower Downtown Denver keep the rodent population down at Coors Field, and one recently made a cameo appearance on the baseball diamond. The cats have their own loyal fan base and Twitter account, and they are pursued by the paparazzi, but a reporter's attempt to draw them out with catnip failed.

Holocaust survivors educate via social media

4/9/2021

Holocaust survivors are telling their stories in short videos via the #ItStartedWithWords campaign on Twitter, Facebook and Instagram. A recent survey revealed that 63% of Generation Z members and Millennials didn't know how many Jewish people died during the Holocaust, and campaign participants hope that offering their perspectives can raise awareness as well as illustrating the deadly consequences of hate speech.

Holocaust survivors educate via social media

4/9/2021

Holocaust survivors are telling their stories in short videos via the #ItStartedWithWords campaign on Twitter, Facebook and Instagram. A recent survey revealed that 63% of Generation Z members and millennials didn't know how many Jewish people died during the Holocaust, and campaign participants hope that offering their perspectives can raise awareness as well as illustrating the deadly consequences of hate speech.