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All Wilson Sporting Goods News
Top stories summarized by our editors
Top stories summarized by our editors

US Open sponsors use experiences for fans

9/7/2021

During the US Open Tennis Championships, brands such as Mercedes-Benz, IHG Hotels & Resorts, Wilson Sporting Goods, American Express, Emirates and Grey Goose are engaging with fans with virtual reality tennis games, Instagram-worthy lounges and other spaces, and virtual talk shows and signature cocktails.

Wilson Sporting Goods eyes China after Chicago opening

7/20/2021

Wilson Sporting Goods opened its first brick-and-mortar store in Chicago, with plans to debut international stores in Beijing and Shanghai over the next few months. The brand will use the Chicago store to test and collect feedback from shoppers and athletes.

Wilson Sporting Goods gets into brick-and-mortar retail

7/19/2021

Wilson Sporting Goods opened its first brick-and-mortar store in Chicago, with plans to open additional stores in New York, Los Angeles, Beijing and Shanghai over the next few months. The brand will use the Chicago store to test and collect feedback from shoppers and athletes.

Ex-NBA star's new agency turns conversation to diversity

9/1/2020

Retired NBA star Dwyane Wade launched CAA AMP agency this year to "amplify voices and represent the audience that's not often seen or heard," and the agency is finding an unanticipated focus during the current social justice movement. It is advising about a dozen brands including EA, Constellation Brands and Wilson Sporting Goods and is offering guidance on dealing with racial issues and speaking out for people of color.

Behind Wilson's multifaceted content strategy

8/4/2016

Wilson Sporting Goods' Amy Weisenbach talks about the brand's diverse content strategy, its experimentation with user-generated content, and the social, 360-degree #MyWilson campaign that encourages young athletes to share their stories in return for sports equipment donations. The push was launched with TV ads, online video and stories by global influencers.