The new Zagat owner, The Infatuation, plans to take a 360-degree approach to resurrect the infamous restaurant guide and build enthusiasm among a new generation of consumers and former fans, writes Katie Deighton. Plans include a paid media strategy and online content that, according to Chris Stang, "means it will be important that the brand is appearing in places again that maybe it hasn't in a long time: integrating it into other parts of people's lifestyle and things they're interested in, like music and events."

Zagat will start printing its New York City restaurant guide on paper again under new owner The Infatuation, starting this fall. The popular city guides switched to digital-only in 2016 and The Infatuation has planned to bring back the books since acquiring Zagat from Google last year, CEO Chris Stang said.

Restaurant review site The Infatuation will acquire Zagat from Google and maintain it as a separate brand, the companies said Monday. The Infatuation reviews restaurants in cities including New York, Chicago and San Francisco, and it's active on social media and operates a text-based restaurant recommendation service called Text Rex.

The World's 50 Best Restaurants will move its annual awards show to New York City from London this summer in an effort raise the profile of the ranking amid an increasingly crowded field, said William Drew, group editor. Pioneers in restaurant ranking including Michelin and Zagat now compete with a growing group of players ranging from traditional food publications and reviewers to new online outlets and surveys.