Fall festivals and events that help increase hotel stays include the Macy's Thanksgiving Day Parade in New York City and the Winter Festival of Lights in Niagara Falls, Ontario, a recent report states. Hotels near the Macy's parade saw an occupancy rate of 94.2% in 2016, a 6.4% increase over 2015.
Marriott's future smart hotel rooms will be personalized according to the needs of each guest and have high-tech amenities, such as voice-activated technology. Another tech-related advance created by Marriott's partnership with Samsung and Legrand is the ability to prompt a virtual assistant to adjust in-room temperature or turn on a light.
The identification and recruitment of local staff members is key to a hotel's long-term success, leaders in hospitality education say. They also advise that staff development needs to be an ongoing effort, to keep a hotel guest's experience exceptional.
At PFRANKMD Skin Salon in New York guests can experience Madonna's facial treatment using products from her MDNA Skin line. "Everything was soft, supple, and bounced back when I touched it," reviewer Gillian Telling writes after experiencing the facial.
Hot and cold treatments are on offer at multiple spas. The Ginger Rub at Bliss Spa includes warm essential oils and a warm foil wrap, while the Essential Fresh and Tone Ritual Facial at Rosewood London exposes guests to cold therapy.