Advertising Specs

Advertising Specs & Resources

Above the-fold (ATF) Takeover:
This high-impact brief sponsorship includes both a banner/display ad atop the newsletter and the large-format Half-Page text ad unit in the topmost news section, offering both high-impact and engagement. View a sample.

Ad Size: 970×250 + 600×300, logo, 250-300 characters ad copy
Best For: Awareness, Branding, Impact, Lead Generation
Campaign Type: Sponsorship
View Ad Specs
View Ad Specs with Video

Billboard:
SmartBrief’s most commonly-used display ad type. The IAB-standard Billboard format is placed atop the newsletter, immediately below the masthead, offering maximum visibility and impact to sponsor brand and messaging. View a sample.

Ad Size: 970×250
Best For: Branding, Awareness
Campaign Type: Sponsorship or CPM/Impression-Based
View Ad Specs

Banner/Medium Rectangle:
Ideal for large brand-based ad campaigns, the Medium Rectangle is an IAB standard format that may be placed into any of the news sections within a newsletter. View a sample.

Ad Size: 300×250
Best For: Branding, Awareness
Campaign Type: Sponsorship or CPM/Impression-Based
View Ad Specs

Rectangle Text:
SmartBrief’s most widely used ad format may be run as a sponsorship within a single newsletter or targeted at a subset of readers across multiple publications. Including both a 180×150 image and text, this format is ideal for lead generation via content syndication. View a sample.

Ad Size: 180×150, logo, 250-300 characters ad copy
Best For: Lead Generation
Campaign Type: Sponsorship or CPM/Impression-Based
View Ad Specs

Video Text:
The video-text format provides the unique opportunity to display live click-to-play video within the inbox, ideal for brand awareness campaigns, product tutorials or other engaging video promotions. Note: Some widely-used email applications, including Gmail, Yahoo and Outlook, do not support embedded video. Readers viewing video ads in these email applications may click to be redirected to a website where the video can be viewed. View a Sample.

Ad Size: Video file, logo, 250-300 characters ad copy
Best For: Branding, Awareness
Campaign Type: Sponsorship or CPM/Impression-Based
View Ad Specs

Featured Content:
SmartBrief’s most native ad format, Featured Content enables sponsors to insert a section of their own into a publication. Designed to mimic the appearance of the editorial content within the brief, including headline and font colors, this format is ideal for promoting original content such as blog posts, research reports, etc. View a sample.

Ad Size: Variable/Multiple, see ad spec sheet
Best For: Content Syndication, Thought Leadership, Clicks
Campaign Type: Sponsorship or CPM/Impression-Based
View Ad Specs
View Featured Content Guidelines

Exclusive Email Sponsorships:

Dedicated Send:
Dedicated sends offer an exclusive opportunity to speak directly to an audience via a standalone email send and using custom HTML creative. Dedicated sends may target an individual newsletter subscriber list or a custom audience segment across the SmartBrief portfolio of newsletters. View a sample.

Ad Size: Custom HTML
Best For: Impact, Lead Generation
Campaign Type: Sponsorship
View Ad Specs – Dedicated Send
View Ad Specs – Dedicated Send with Video
View Ad Specs – Dedicated Send (HTML Template)

Spotlight Send:
An advertorial-style sponsorship, the Spotlight is a stand-alone send that highlights branded sponsor content alongside relevant news and information summarized by the SmartBrief content services team. View a sample.

Ad Size: See ad spec sheet
Best For: Impact, Content Syndication, Thought Leadership
Campaign Type: Sponsorship
View Ad Specs

Special Report:
The special report offers exclusive sponsorship of a special issue focused on a trending industry topic or upcoming industry event and includes multiple ad placements designed to deliver impact, visibility and engagement. View a sample.

Ad Size: See ad spec sheet
Best For: Impact, Brand Positioning, Awareness
Campaign Type: Sponsorship
View Ad Specs

SmartSocial/Audience Extension:
SmartSocial allows advertisers to utilize SmartBrief’s first-party data to reach targeted B2B audience segments on the following social media platforms: Facebook/Instagram, Twitter, LinkedIn and Pinterest.

Ad Size: See ad spec sheet(s)
Best For: Awareness, Custom Content, Thought Leadership, Engagement, Video Views
Campaign Type: CPM/Impression-Based
View Ad Specs – Facebook/Instagram
View Ad Specs – Twitter
View Ad Specs – LinkedIn
View Ad Specs – Pinterest

Lead Generation/Landing Pages:
SmartBrief-hosted landing pages may be used in combination with any newsletter ad campaign or exclusive email sponsorship. With a simple, mobile-friendly layout and customizable form fields that prepopulate with reader profile data, SmartBrief landing pages boost conversion rates and maximize lead totals.

View Ad Specs & FAQs

Website Display Advertising:
Reach your target audience on any device through website display advertising. We use IAB standard ad sizes and 3rd party tags can be used from approved vendors.

View Ad Specs

“Must See” Sponsorships:
Promote your product, service, or brand by purchasing an ad sponsorship slot in our special newsletters highlighting “must see” products at major industry trade shows and conferences. View a sample.

View Ad Specs

Third-party Tags: Support & Guidelines:
In-newsletter ad campaigns are “site-served” across SmartBrief’s network of 300+ email publications. Although third-party ad serving is not supported, click and impression tags (1x1s) may be accepted.

SmartBrief may accept a click and 1×1 impression tracker for each individual ad creative. Only standard (HTML) image-based tracking tags may be used. Javascript is not supported in the email environment and can not be accepted.

Brand Safety, Fraud/IVT, Viewability Tracking:
Tags intended to enable keyword blocking or to track fraud/IVT and/or viewability are typically reliant upon Javascript, which is not supported in the email environment. When available, SmartBrief may accept standard tracking tags, which generally enable monitoring only.