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Overcoming the IT/OT disconnect
An overview of critical infrastructure culture conundrums and nuances.
Security Technology
The impact of brand identity on customers’ psychology
When your brand identity resonates with customers, loyalty and sales will follow.
Marketing Marketing Strategy
Best practices for encrypting and securing data under zero trust
SDI Presence’s Galaxia Martin discusses zero-trust architecture's role in modern cybersecurity.
Security Technology
6 pop-up ad targeting techniques to skyrocket your results (Part 2)
How to successfully use pop-up targeting to reach your audience.
Marketing Marketing Strategy
Where to find the 2025 Super Bowl ads
Here is a rundown of where you can find the brands that are advertising in the Big Game.
Brands & Campaigns Marketing
It is now time for brands to promote national healing
The Shipyard’s Rick Milenthal offers five ways that brands can serve as beacons of hope and help humanity prevail in its political winter.
Marketing Marketing Strategy
Why it’s time to add Reddit marketing to your mix
Boathouse’s Geoff Gates offers six reasons why brands and agencies should add Reddit marketing to their mix.
Marketing Social Media
AHIP 2024: Tech, human touch a balancing act
Abraham Verghese stressed the importance of focusing dually on progress and people.
Healthcare Insurers Pharmaceuticals Providers Technology
Smart devices, smarter hackers?
How AI makes IoT security harder -- or easier -- for businesses
AI Technology
Welcome to the new SmartBrief.com
SmartBrief marks its 25th year with a new website that reaffirms its B2B media leadership, offering news you can use, leads for brands and editorial expertise. See what we have to offer.
Brands & Campaigns Marketing
What doesn’t change: Anchoring leadership in a sea of constant motion
When the storms of change arrive, teams look to leaders to steer them through, writes Dave Coffaro, who offers timeless leadership principles.
Leadership Strategy
Insurance coverage issues, reforms move to the forefront
SmartBrief readers in June focused on stories about Medicaid's future, improving prior authorization, a potential Medicare Part E program, and navigating the shifting regulatory and economic landscape.
Healthcare Insurers Pharmaceuticals Providers Technology
Unlocking AI’s potential for business growth
Companies can unlock the potential of AI by prioritizing trust, transparency and alignment, writes Houbing Herbert Song.
AI Leadership
Lessons learned after 25 years as an educator
Leadership includes letting it go sometimes while trusting your intuition, writes Fred Ende.
Education Educational Leadership
A calm in the storm: How an Asheville, N.C., grocery store manager supported his team and community after Hurricane Helene
Harris Teeter Store Manager and FMI Store Manager Award winner Heath Redman worked around the clock to support his team and his community in the wake of tragedy.
Food Food Retail
Preparing the next-generation manufacturing workforce
Job demand is high in manufacturing. Employers need skilled and knowledgeable workers to fill talent gaps throughout their organizations. Andrew Pokalwalt, director of education and workforce at The Composites Institute, details where the opportunities are, what skills employers want and how schools can partner with industry to position students for success
Career-Technical Education Education
Leveraging Webinars in Education Marketing
Discover five smart ways to use webinars to engage K–12 decision-makers, boost lead gen, and extend your content’s impact.
Education Marketing
3 effective ways you can become an expert
Practice doesn't make you an expert. Deliberate, focused practice and a willingness to stick with it will, writes LaRae Quy.
Inspiration Leadership