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Our own words
Overcoming the IT/OT disconnect
An overview of critical infrastructure culture conundrums and nuances.
Security Technology
The impact of brand identity on customers’ psychology
When your brand identity resonates with customers, loyalty and sales will follow.
Marketing Marketing Strategy
Best practices for encrypting and securing data under zero trust
SDI Presence’s Galaxia Martin discusses zero-trust architecture's role in modern cybersecurity.
Security Technology
6 pop-up ad targeting techniques to skyrocket your results (Part 2)
How to successfully use pop-up targeting to reach your audience.
Marketing Marketing Strategy
Where to find the 2025 Super Bowl ads
Here is a rundown of where you can find the brands that are advertising in the Big Game.
Brands & Campaigns Marketing
It is now time for brands to promote national healing
The Shipyard’s Rick Milenthal offers five ways that brands can serve as beacons of hope and help humanity prevail in its political winter.
Marketing Marketing Strategy
Why it’s time to add Reddit marketing to your mix
Boathouse’s Geoff Gates offers six reasons why brands and agencies should add Reddit marketing to their mix.
Marketing Social Media
AHIP 2024: Tech, human touch a balancing act
Abraham Verghese stressed the importance of focusing dually on progress and people.
Healthcare Insurers Pharmaceuticals Providers Technology
Smart devices, smarter hackers?
How AI makes IoT security harder -- or easier -- for businesses
AI Technology
Welcome to the new SmartBrief.com
SmartBrief marks its 25th year with a new website that reaffirms its B2B media leadership, offering news you can use, leads for brands and editorial expertise. See what we have to offer.
Brands & Campaigns Marketing
The rise of legal intelligence
How AI is reshaping the future of law.
Practical AI Technology
Ill. educators share how to start an esports team
Jennifer Reidl and Heather McCarthy share their journey building a thriving esports program from the ground up at an Illinois middle school.
Best Practices Education
Health care, drug costs weigh heavily on consumers
Health care and drug costs were on the minds of SmartBrief readers in May. The most-read stories included those about the Trump administration's push for drug companies to begin negotiations on lowering prices and an increase in the number of insurers covering the new GLP-1 weight-loss medications.
Healthcare Pharmaceuticals
How to be likeable at work: Practical tips to enhance your likeability
Increase your likeability as a leader by being authentic, positive, reliable and ready to listen, writes Joel Garfinkle.
Development Leadership
Polaris Studios, free Wi-Fi, and caviar: Inside United’s bold new business class vision
United offers the largest seatback screens of any US airline and continues to enhance its in-flight entertainment with personalized content.
Travel
Is your perception offering you perspective?
Our perception is how we make sense of the world, but we can expand it by seeking to see things differently, writes Naphtali Hoff.
Communication Leadership
Road Trip: FIA’s Walt Lukken Previews IDX 2025
Futures Industry Association President and CEO Walt Lukken previews key speakers and topics on the agenda at next week's International Derivatives Expo
Finance Modern Money
The uncertainty trap: Stop “waiting it out” and start “working it out”
Uncertainty isn't going anywhere anytime soon, so Julie Winkle Giulioni offers strategies for embracing it to move ahead.
Leadership Strategy