IBM marketing chief Michelle Peluso talks about why it's vital for business-to-business marketers to get serious about influencer marketing by working with external advocates or employees who are passionate about their brand and products and can convey that passion to prospects through storytelling. "It's crucial that B2B companies commit to preserving an influencer's authenticity as credibility is paramount," she says.
Teleconferencing software startup Zoom zoomed out of the Nasdaq starting gate today on the first day of its initial public offering with an 80% gain from its initial share price. Meanwhile, on the New York Stock Exchange, social media company Pinterest saw its IPO shares rise 25%.
A measure that would provide grants to technical and community colleges to improve workforce training has been reintroduced by a bipartisan group of US senators. The Gateway to Careers Act also would provide support to students struggling with issues such as transportation, housing, child care or addiction.
Shares of Pinterest and Zoom priced above suggested ranges ahead of initial public offerings this week in response to strong demand. The enthusiastic reception suggests this could be a big year for the IPO market.
Kroger has rolled out a self-driving grocery delivery service at one of its stores in Houston. The company will expand the service later this year with eventual plans to launch it citywide.
The ONC said in a report that hospitals that use Cerner, Epic and Meditech EHR systems used their EHR data the most to inform clinical practice. The ONC used data from the American Hospital Association's IT surveys in its analysis.
Interest in using platforms such as Instagram, Pinterest and Facebook to search and purchase products is up 38% from a year ago, according to a Bazaarvoice study. Retailers are catching onto consumer preferences and are looking for ways to blend social media and e-commerce, writes Hilary George-Parkin.
Shampoo, sports drinks and skin care are among the products where manufacturers are looking to customize offerings down to the individual user. Gatorade plans to roll out a system where a patch gathers information on people's "hydration needs" and creates a custom formula that can be ordered online.
In a sign that Amazon and Google are mending their sometimes contentious relationship, YouTube will be available on Amazon's Fire TV devices soon and Amazon Prime video will operate with Chromecast and Android TV devices. A Google representative said the main YouTube app will be released first, followed by YouTube TV and YouTube Kids.
Acting FDA Commissioner Ned Sharpless says he is not planning any radical departures from policies set under Scott Gottlieb and will continue efforts to increase competition through generic and biosimilar drugs, develop solutions to the opioid crisis, and accelerate market entry of cell- and gene-based therapies, as well as devices and digital health innovations.
A jury in a US federal court in San Diego ruled that Apple violated three Qualcomm patents in the iPhone 7, 8 and X and awarded Qualcomm $31.6 million in damages. The fight isn't over though since the companies are due back in a San Diego court April 15 in what is expected to be a much more intense face-off over patent licenses and royalties.
House Speaker Nancy Pelosi, D-Calif., and Senate Minority leader Chuck Schumer, D-N.Y., hope to obtain support from President Donald Trump for an infrastructure bill in the coming weeks. Pelosi would like the bill to provide up at least $1 trillion, but ideally closer to $2 trillion, while Schumer is calling for "real money, ... real labor and environmental protections" to be on the table.
The Transportation Security Administration is increasing signage at US airports to remind travelers the Real ID Act goes into effect on Oct. 1, 2020. "TSA is doing everything we can to prepare our partners and the traveling public for the Real ID deadline next year," TSA chief David Pekoske said.
United Airlines on April 24 will unveil its new aircraft livery at Chicago's O'Hare International Airport. The carrier is keeping design details close to the vest, but said the livery will feature the new color palette of blues and purple introduced last year.