Diageo, a manufacturer of alcoholic beverages, is dipping its toes into marketing via smart speakers and other voice technology and learning some valuable lessons. One offer of a free sample generated more than 6,000 responses, suggesting that listeners are open to voice marketing if they get something of immediate value in return.
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Although most Americans are happy with the economy at present, a lot of doubts exist about its future, according to Kroger CEO Rodney McMullen. The partial government shutdown may also be adding to the overall sense of uncertainty, writes Hallie Detrick.
Author and educator Dave Faulkner shares lessons learned from 10 schools worldwide that have made impressive gains in student achievement. Faulkner outlines the keys to successful turnarounds, including passion and the humility to listen and focus.
With a key vote approaching, UK Prime Minister Theresa May has urged Parliament to take a second look at the Brexit deal she has negotiated with the EU. Parliament is widely expected to reject the agreement.
Bud Light will be the first major beer manufacturer to prominently display calories, ingredients and other nutritional information on its packaging starting next month. The labels will resemble the black-and-white ones required on packaged foods, but at least one study suggests the move will do little to deter people from alcohol consumption.
James Gfrerer, who was recently confirmed as assistant secretary for information and technology and CIO at the Department of Veterans Affairs, should avoid repeating past mistakes related to an EHR modernization project, according to a letter written by Senate Veterans' Affairs Committee ranking member Jon Tester. "EHR modernization cannot be allowed to fail, and your leadership is essential if VA is to ultimately achieve a truly interoperable health record for veterans," Tester wrote.
Years after the introduction of augmented and virtual reality, publishers are gravitating to the former as a fresh means of engaging audiences. Major titles are investing heavily in AR projects despite a fractured app market and few early opportunities for direct monetization.
Alibaba President J. Michael Evans says that the current market "requires patience," and he has faith that the Chinese market will do well in the long term. China's sales indicators reported a 4.4% drop in exports in December, and consumer prices fell sharply as well.
Apple is reportedly working with two manufacturers to speed production of its AirPower wireless charging pad, industry sources report. ChargerLAB tweeted that both Luxshare Precision and Pegatron will begin manufacturing the highly anticipated devices on Monday.
Rep. Elijah Cummings, D-Md., chairman of the House Oversight Committee, sent letters to a dozen drugmakers requesting detailed information about their pricing practices as part of an investigation into high prescription drug prices. The request focused on drugs that are especially costly to Medicare Part D and those with the largest five-year price increases.
Artificial intelligence will be implemented in networks, industrial applications, services and virtualization in the coming year, analysts say. It will also play a part in 5G cellular communications, the internet of things and expanding bandwidth for video streaming, they note.
CES 2019, held last week, had some business and productivity solutions that apply to roofing contractors, reports Rick Damato. Among advances were the use of autonomous vehicle technology that may make construction sites safer, and drones equipped with infrared camera lenses for roofing inspections.
New Colorado Gov. Jared Polis unveiled plans for legislation that would grant more power to local governments in decisions related to the state's $32 billion oil and natural gas industry. Polis said that solidifying local control would improve market confidence and investor certainty.
SpaceX took one step closer to a manned mission as the company raised a Falcon 9 rocket with its Crew Dragon capsule into position at its Florida launchpad. A test flight anticipated within about a month and the Crew Dragon will eventually take astronauts to and from the International Space Station.
Air Canada has closed the deal on its purchase of Aimia Canada, owner and operator of the loyalty program for Aeroplan. The carrier will debut its own loyalty program next year and has confirmed that existing Aeroplan Members' Miles will be honored in the new program.