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Our own words
Overcoming the IT/OT disconnect
An overview of critical infrastructure culture conundrums and nuances.
Security Technology
The impact of brand identity on customers’ psychology
When your brand identity resonates with customers, loyalty and sales will follow.
Marketing Marketing Strategy
Best practices for encrypting and securing data under zero trust
SDI Presence’s Galaxia Martin discusses zero-trust architecture's role in modern cybersecurity.
Security Technology
6 pop-up ad targeting techniques to skyrocket your results (Part 2)
How to successfully use pop-up targeting to reach your audience.
Marketing Marketing Strategy
Where to find the 2025 Super Bowl ads
Here is a rundown of where you can find the brands that are advertising in the Big Game.
Brands & Campaigns Marketing
It is now time for brands to promote national healing
The Shipyard’s Rick Milenthal offers five ways that brands can serve as beacons of hope and help humanity prevail in its political winter.
Marketing Marketing Strategy
Why it’s time to add Reddit marketing to your mix
Boathouse’s Geoff Gates offers six reasons why brands and agencies should add Reddit marketing to their mix.
Marketing Social Media
AHIP 2024: Tech, human touch a balancing act
Abraham Verghese stressed the importance of focusing dually on progress and people.
Healthcare Insurers Pharmaceuticals Providers Technology
Smart devices, smarter hackers?
How AI makes IoT security harder -- or easier -- for businesses
AI Technology
Welcome to the new SmartBrief.com
SmartBrief marks its 25th year with a new website that reaffirms its B2B media leadership, offering news you can use, leads for brands and editorial expertise. See what we have to offer.
Brands & Campaigns Marketing
Why saying “no” can be a smart career move
If you're at capacity or a request goes against your values, it's best to say no, writes Naphtali Hoff, who offers suggestion on how to set boundaries.
Communication Leadership
The “say-do” disconnect: When leaders preach but don’t practice, everyone pays
The disconnect between what you say and do as a leader gets noticed by your team. Julie Winkle Giulioni offers ways to fix the gap.
Communication Leadership
How one employee’s straight talk forever changed a grocery store manager’s leadership style
Russell Blais, winner of a 2025 Store Manager Award from FMI – The Food Industry Association, shares how an assertive employee helped him evolve from an inconsiderate leader to an award-winning one.
Food Food Retail
Leaders need to find their anchor point
Leaders need an anchor point -- something that pushes them to move and create. Abhijeet Mukherjee offers suggestions.
Inspiration Leadership
From our readers: How parks can plug the revenue hole
Across the US, public and nonprofit agencies invest heavily in urban park planning, yet most plans lack accompanying revenue strategies, leaving communities with costly, underfunded projects. SmartBrief reader Stan Hemphill offers his perspective on how agencies should approach this.
Government Infrastructure
Dig Deeper offers a framework for coaching teachers
Instructional coaches can help teachers overcome challenges by digging deeper and asking more questions, writes Donna Spangler.
Education Educational Leadership
LinkedIn influencer marketing: Untapped opportunity
How LinkedIn's evolution as a platform for influencers can help brands boost credibility, expand reach and deliver measurable business results.
Marketing Social Media
Navigating the boardroom: What to do when senior executives interrupt or ignore you
Senior executives may interrupt you during your presentation, but Maria Papacosta offers strategies to stay on track and be heard.
Communication Leadership