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Baron Christopher Hanson

Baron Christopher Hanson is the semi-retired principal of RedBaronUSA, based in North and South Carolina. He is also a partner in an engraved and letterpress printing company, a "green" real estate development startup (reclaimed wood, stone, steel, and brick) and a vintage Porsche 911 restoration business. A former rugby player, two-time Harvard graduate, and expert on business turnarounds and growth strategy, the "RedBaron" has written for Harvard Business Review and SmartBrief considerably, including features in Forbes, SHRM, NBC News, USA Rugby and hundreds of other leading news publications and business blogs. Hanson may be reached for remote consulting engagements, business coaching programs and intensive writing and editorial PR projects via email or over Twitter @RBC_ThinkTank.

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How CEOs and HR can overcome the "pandemic sabbatical effect"
How CEOs and HR can overcome the "pandemic sabbatical effect"

The rushed shift to working from home during the pandemic has left many companies neglectful of skill sets -- and HR and C-suite leaders alike must be ready to retrain, reskill and upskill their employees after the pandemic ends.


Your organization is always in need of recruiting better employees who will sustain better productivity and returns on their HR investments.


Rebranding a company actually requires re-thinking your operations, product offering, and human resource excellence first.

Growing or turning around any company's profits requires finding new value that new customers are willing to pay for -- and employees and vendors are willing to deliver.

4 questions to ask yourself about your organization's workplace environment

How can owners and managers improve the strategic quality of sales and logistics conversations?

Ask yourself, where might your business need challenge and restoration the most?

Bottom line: Small- and middle-market business owners must attract and sustain long-term part-time employees better.

The outdated mantra "the customer is always right" has been challenged in recent years -- and with good reason.

At the start of a new year, consider what you can do to refresh your business.