Baron Christopher Hanson is the semi-retired principal of RedBaronUSA, based in North and South Carolina. He is also a partner in an engraved and letterpress printing company, a "green" real estate development startup (reclaimed wood, stone, steel, and brick) and a vintage Porsche 911 restoration business. A former rugby player, two-time Harvard graduate, and expert on business turnarounds and growth strategy, the "RedBaron" has written for Harvard Business Review and SmartBrief considerably, including features in Forbes, SHRM, NBC News, USA Rugby and hundreds of other leading news publications and business blogs. Hanson may be reached for remote consulting engagements, business coaching programs and intensive writing and editorial PR projects via email or over Twitter @RBC_ThinkTank.
Growing or turning around any company's profits requires finding new value that new customers are willing to pay for -- and employees and vendors are willing to deliver.
How can owners and managers improve the strategic quality of sales and logistics conversations?
Bottom line: Small- and middle-market business owners must attract and sustain long-term part-time employees better.
At the start of a new year, consider what you can do to refresh your business.