Daniel Gulick

Daniel Gulick is a head of customer success at TVSquared, a TV performance analytics and optimization company.

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Since the majority of TV-driven searches take place in the minutes after spots air, it’s crucial that advertisers secure the top search ranking in those moments to take advantage of this response. When they do, the results can be dramatic.

Television watching is not dying out -- it is evolving and marketers should tap the technology available to reach new audience segments more effectively.