For almost 60 years, the name Idahoan has stood for the highest quality potatoes in the world. Of course, it isn’t just our potatoes that are Idahoan. Back in 1960, a group of Eastern Idaho’s potato growers and local businessmen joined forces to share their potatoes with the world. Our products are renowned for their perfect flavor and texture by foodservice operators and their customers alike. At Idahoan, our potatoes are the best because potatoes are all we do. We control every aspect of our production process -- something most competitors can’t say. Our potatoes are custom-grown for our recipes -- and we’ve used our 58 years of experience to develop proprietary cooking techniques that deliver superior flavor and texture in every serving. For more information, visit www.idahoanfoodservice.com.
The mashed potato category has remained largely unchanged for the last 50 years, but category leader Idahoan Foods is hoping to spark new interest in the segment with a mashed potato product designed to appeal to today's consumer.