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Jessica Hogue

Jessica Hogue is the general manager of Measurement and Analytics at Innovid, where she leads the company’s strategy, design and execution of measurement and analytics based solutions and partnerships. She joined Innovid after 12 years at Nielsen where she held numerous leadership roles in client services and product leadership.

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Why CTV is a key answer in a cookieless future
Why CTV is a key answer in a cookieless future

Amid all the privacy and identity issues, the digital ad ecosystem is in crisis. To counter this, connected TV has the potential to be a more effective channel for marketers, giving them the opportunity to get ahead of measurement and address identity.