Kent Lewis

Kent Lewis is president and founder of Anvil Media, a measurable marketing agency based in Portland, Ore. He’s also co-founder of SEMpdx and was named AMA Marketer of the Year. For more information, visit www.anvilmediainc.com.

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Influencer marketing trends: Part 3
Influencer marketing trends: Part 3

In this final part of his influencer marketing series, Anvil Media’s Kent Lewis looks at six trends for the remainder of 2019 and as marketers plan for next year, including a detailed look at B2B influencer marketing.

Creating an effective influencer marketing program: Part 2
Creating an effective influencer marketing program: Part 2

In this second of a three-part series, Anvil Media’s Kent Lewis lays out a framework for creating an influencer marketing program.

Despite challenges, influencer marketing is here to stay: Part 1
Despite challenges, influencer marketing is here to stay: Part 1

In this first of a three-part series, Anvil Media’s Kent Lewis looks at the current state of influencer marketing, its challenges, working with influencers, and potential for growth.

Negative bias: Best practices for responding to online reviews (Part 2)
Negative bias: Best practices for responding to online reviews (Part 2)

Brands of all sizes are impacted by online reviews. In this second of a two-part series, Anvil Media’s Kent Lewis looks at when and how to respond to online reviews, including negative or undesirable reviews.

Online reviews: Building a framework for the reputation economy (Part 1)
Online reviews: Building a framework for the reputation economy (Part 1)

Brands of all sizes are impacted by online reviews. In this first of a two-part series, Anvil Media’s Kent Lewis looks at creating an effective foundation to manage and monitor reviews.

Video trends, sponsorships and increased brand transparency are among the digital marketing trends that brands should expect in the coming year.

Promoting a branded podcast is all about optimization and engagement.

Branded podcasts are a great way to engage with an audience and they do not need to cost a lot of money to launch or maintain.

Podcasting is seeing a resurgence due to listening through mobile devices and smart speakers. Brands can enter the market relatively inexpensively and should consider this engaging form of content marketing.

The benefit of optimizing for voice search is that it will help you rank in text search results too