Industry News
Kent Lewis

Kent Lewis is president and founder of Anvil Media, a measurable marketing agency based in Portland, Ore. He’s also co-founder of SEMpdx and was named AMA Marketer of the Year. For more information, visit www.anvilmediainc.com.

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How to advocate for a bigger content marketing budget
How to advocate for a bigger content marketing budget

Anvil Media’s Kent Lewis looks at the growth and value of content marketing and offers strategies for growing your 2021 CM budget.

How to market to the ethical consumer: 6 effective marketing strategies
How to market to the ethical consumer: 6 effective marketing strategies

Anvil Media’s Kent Lewis provides background on the rise of ethical consumerism and 6 ways brands can engage and market to these consumers.

4 major trends for digital marketing in 2021
4 major trends for digital marketing in 2021

Anvil Media’s Kent Lewis gazes into his crystal ball to see four trends in digital marketing we can expect for 2021.

COVID-19 changed consumer behavior and marketing strategy
COVID-19 changed consumer behavior and marketing strategy

Anvil Media’s Kent Lewis explores five impactful changes in consumer behavior caused by the coronavirus pandemic – and how marketers should react and adapt to them.

Omnichannel marketing in the new digital age
Omnichannel marketing in the new digital age

Anvil’s Kent Lewis explores the value of omnichannel marketing, how it differs from multichannel marketing, and offers six steps to create an omnichannel marketing program.

Influencer marketing trends: Part 3
Influencer marketing trends: Part 3

In this final part of his influencer marketing series, Anvil Media’s Kent Lewis looks at six trends for the remainder of 2019 and as marketers plan for next year, including a detailed look at B2B influencer marketing.

Creating an effective influencer marketing program: Part 2
Creating an effective influencer marketing program: Part 2

In this second of a three-part series, Anvil Media’s Kent Lewis lays out a framework for creating an influencer marketing program.

Despite challenges, influencer marketing is here to stay: Part 1
Despite challenges, influencer marketing is here to stay: Part 1

In this first of a three-part series, Anvil Media’s Kent Lewis looks at the current state of influencer marketing, its challenges, working with influencers, and potential for growth.

Negative bias: Best practices for responding to online reviews (Part 2)
Negative bias: Best practices for responding to online reviews (Part 2)

Brands of all sizes are impacted by online reviews. In this second of a two-part series, Anvil Media’s Kent Lewis looks at when and how to respond to online reviews, including negative or undesirable reviews.

Online reviews: Building a framework for the reputation economy (Part 1)
Online reviews: Building a framework for the reputation economy (Part 1)

Brands of all sizes are impacted by online reviews. In this first of a two-part series, Anvil Media’s Kent Lewis looks at creating an effective foundation to manage and monitor reviews.

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