Kent Lewis, president and founder of Anvil Media, started his digital marketing agency career in 1996. He frequently writes and speaks about marketing and entrepreneurship, has been an adjunct professor at Portland State University since 2000 and co-founded a search engine marketing industry trade association, SEMpdx, in 2006. In 1999, he founded pdxMindShare, an online career community, to help others learn and grow professionally.
Brands of all sizes are impacted by online reviews. In this second of a two-part series, Anvil Media’s Kent Lewis looks at when and how to respond to online reviews, including negative or undesirable reviews.