Laura Bakopolus is an accomplished, creative, and strategic marketing leader with a proven ability to develop and implement integrated marketing and communication strategies and plans that support business objectives. She has led marketing and PR teams and initiatives to success by streamlining communication, providing excellent project management, and devising strategic solutions to reach departmental and organizational goals. She specializes in creative vision, project management, communication strategy, content creation and promotion, brand cohesion, and data-driven decision-making. Her content development and creative insights drive her success and solidify her position as a respected thought leader among marketers. She is currently the Content Marketing Manager at AdDaptive Intelligence, where she develops, manages, and leverages corporate content assets to increase brand awareness, cohesion, and engagement. At AdDaptive, she manages the blog, social media, email, video, PR, graphic design, and internal communication processes from strategy through execution. She also provides marketing, writing, and editing consulting services, and delivers presentations and workshops on blogging, leadership, content strategy, and more. Connect with her on LinkedIn here.
People are growing increasingly accustomed to seeing digital ads for items that appeal to them, to the point where some people are even starting to feel frustrated if an ad doesn’t apply to them. That is evidence of the power and value of programmatic.