Laurie Demeritt is CEO of The Hartman Group, which explores the subtle complexities of how consumers live, shop and use products — and how to apply that understanding in ways that lead to purchase.
Consumer concerns over climate change, plastic waste and other perceived ills are pushing companies and government toward real action.
The idea of convenience has evolved over the years -- what does it mean to today's consumers?
Plants are playing an increasingly important role in consumer food culture; they are a symbol of the natural world, traditional approaches to medicine and global food.
Many consumers want to “return to Eden,” but there are also those who believe that is unattainable, and science and technology may be the best way to solve many of the problems with food, health, and the planet today.
As the US economy continues to shift, understanding and meeting the needs of low-income consumers in the US has never been more critical.
While “wellness” has become a most ubiquitous term, cultural assumptions about what health and wellness encompasses continue to evolve.
Welcome to the era of “eating autonomy” where Gen-Z teens independently do much of their own food preparation at home and often eat alone.
From meditation to a focus on what can be called “mindful sourcing” in foods and beverages, consumers are increasingly taking a considered approach about not just food but health and wellness habits.
With a focus on premium shopping experience, some retailers share a specific strategy, functioning as masterful curators of the food and beverage shopping experience.
Drugstores, supermarkets and mass market operators are working with renewed effort to attach themselves to the wellness halo by introducing more health-related services into their marketing mix.