Laurie Demeritt

Laurie Demeritt is CEO of The Hartman Group, which explores the subtle complexities of how consumers live, shop and use products — and how to apply that understanding in ways that lead to purchase.

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Category challenges: Catalysts for greater innovation or causes for decline
Category challenges: Catalysts for greater innovation or causes for decline

Between the rise of challenger categories and private label pursuers, how can we continue to unlock growth potential in the complicated and fast-changing food business?

Demand for plant-based is hot, but what’s behind the term?
Demand for plant-based is hot, but what’s behind the term?

While the plant-based revolution is widely credited with disrupting both dairy and animal-protein categories, rarely do we see discussion of why consumers have such an affinity for all things marketed as “plant-based” today.

New visions of eating ideologies: Tapping into personalized nutrition
New visions of eating ideologies: Tapping into personalized nutrition

Personalized nutrition is the merging of two major cultural forces: personalization and customization and health and wellness via nutrition.

Consumers crazy for CBD? Today’s cannabis movement echoes natural market of the 1990s
Consumers crazy for CBD? Today’s cannabis movement echoes natural market of the 1990s

Cannabis is poised to be a major disruptive force across a variety of markets, but none more so than food, beverage, and health and wellness. But we’ve seen this type of movement before.

Sustainability 2019: Evolving consumer priorities around purchasing and packaging
Sustainability 2019: Evolving consumer priorities around purchasing and packaging

Consumer concerns over climate change, plastic waste and other perceived ills are pushing companies and government toward real action.

The new convenience: Rethinking our notions of fast and easy
The new convenience: Rethinking our notions of fast and easy

The idea of convenience has evolved over the years -- what does it mean to today's consumers?

Today’s more veggies, less meat culture: What’s behind the momentum into the mainstream?
Today’s more veggies, less meat culture: What’s behind the momentum into the mainstream?

Plants are playing an increasingly important role in consumer food culture; they are a symbol of the natural world, traditional approaches to medicine and global food.

The “fresh vs. tech” food conundrum
The “fresh vs. tech” food conundrum

Many consumers want to “return to Eden,” but there are also those who believe that is unattainable, and science and technology may be the best way to solve many of the problems with food, health, and the planet today.

food shopping behavior
food shopping behavior

As the US economy continues to shift, understanding and meeting the needs of low-income consumers in the US has never been more critical.

Trader Joe's private label
Trader Joe's private label

While “wellness” has become a most ubiquitous term, cultural assumptions about what health and wellness encompasses continue to evolve.