Laurie Demeritt

Laurie Demeritt is CEO of The Hartman Group, which explores the subtle complexities of how consumers live, shop and use products — and how to apply that understanding in ways that lead to purchase.

Read All Stories from Laurie Demeritt

Sustainability 2019: Evolving consumer priorities around purchasing and packaging
Sustainability 2019: Evolving consumer priorities around purchasing and packaging

Consumer concerns over climate change, plastic waste and other perceived ills are pushing companies and government toward real action.

The new convenience: Rethinking our notions of fast and easy
The new convenience: Rethinking our notions of fast and easy

The idea of convenience has evolved over the years -- what does it mean to today's consumers?

Today’s more veggies, less meat culture: What’s behind the momentum into the mainstream?
Today’s more veggies, less meat culture: What’s behind the momentum into the mainstream?

Plants are playing an increasingly important role in consumer food culture; they are a symbol of the natural world, traditional approaches to medicine and global food.

The “fresh vs. tech” food conundrum
The “fresh vs. tech” food conundrum

Many consumers want to “return to Eden,” but there are also those who believe that is unattainable, and science and technology may be the best way to solve many of the problems with food, health, and the planet today.

food shopping behavior
food shopping behavior

As the US economy continues to shift, understanding and meeting the needs of low-income consumers in the US has never been more critical.

Trader Joe's private label
Trader Joe's private label

While “wellness” has become a most ubiquitous term, cultural assumptions about what health and wellness encompasses continue to evolve.

Gen Z teen cooking
Gen Z teen cooking

Welcome to the era of “eating autonomy” where Gen-Z teens independently do much of their own food preparation at home and often eat alone.

Mindful health and wellness
Mindful health and wellness

From meditation to a focus on what can be called “mindful sourcing” in foods and beverages, consumers are increasingly taking a considered approach about not just food but health and wellness habits.

premium grocery shopping
premium grocery shopping

With a focus on premium shopping experience, some retailers share a specific strategy, functioning as masterful curators of the food and beverage shopping experience.

CVS Health
CVS Health

Drugstores, supermarkets and mass market operators are working with renewed effort to attach themselves to the wellness halo by introducing more health-related services into their marketing mix.