Laurie Demeritt

Laurie Demeritt is CEO of The Hartman Group, which explores the subtle complexities of how consumers live, shop and use products — and how to apply that understanding in ways that lead to purchase.

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Trader Joe's private label
Trader Joe's private label

While “wellness” has become a most ubiquitous term, cultural assumptions about what health and wellness encompasses continue to evolve.

Gen Z teen cooking
Gen Z teen cooking

Welcome to the era of “eating autonomy” where Gen-Z teens independently do much of their own food preparation at home and often eat alone.

Mindful health and wellness
Mindful health and wellness

From meditation to a focus on what can be called “mindful sourcing” in foods and beverages, consumers are increasingly taking a considered approach about not just food but health and wellness habits.

premium grocery shopping
premium grocery shopping

With a focus on premium shopping experience, some retailers share a specific strategy, functioning as masterful curators of the food and beverage shopping experience.

CVS Health
CVS Health

Drugstores, supermarkets and mass market operators are working with renewed effort to attach themselves to the wellness halo by introducing more health-related services into their marketing mix.

The healthy business opportunity for good-digestion brands and products
The healthy business opportunity for good-digestion brands and products

Eating and drinking just for the health of it. A cultural shift from a focus on heart health to the gut has begun.

Despite low unemployment and long after experts declared the Great Recession over, an uneven economic recovery and the growing bifurcation of wealth have shaped -- and altered -- how many consumers source their food and understand brands.

"What's for dinner?" We often use the example of an average consumer’s after-work trip to the grocery store — trying to figure out what to have for dinner that evening — as an analogy for what's likely driving the changing landscape for food procurement.

premium brands
premium brands

In today’s supercharged competitive landscape, it’s necessary for business leaders to think differently about their existing assets and how to evaluate the opportunities for premium product development in spaces that have seemed foreign.

gen z food culture
gen z food culture

Millennials may be the prized target of the moment for marketers, but Gen Z is not-so-silently waiting in the wings, poised to make their own mark and blaze their own trail in contemporary lifestyles and food culture.