Laurie Demeritt

Laurie Demeritt is CEO of The Hartman Group, which explores the subtle complexities of how consumers live, shop and use products — and how to apply that understanding in ways that lead to purchase.

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"What's for dinner?" We often use the example of an average consumer’s after-work trip to the grocery store — trying to figure out what to have for dinner that evening — as an analogy for what's likely driving the changing landscape for food procurement.

premium brands
premium brands

In today’s supercharged competitive landscape, it’s necessary for business leaders to think differently about their existing assets and how to evaluate the opportunities for premium product development in spaces that have seemed foreign.

gen z food culture
gen z food culture

Millennials may be the prized target of the moment for marketers, but Gen Z is not-so-silently waiting in the wings, poised to make their own mark and blaze their own trail in contemporary lifestyles and food culture.

The organic journey: Differences between today's organic buyers
The organic journey: Differences between today's organic buyers

The organic segment continues to be a bright spot within an otherwise slower performing overall food and beverage market.

RTE popcorn
RTE popcorn

The art of trendspotting is about identifying tiny real-world innovations that show the potential for scalable, behavioral use by real consumers.

specialty premium food and beverage
specialty premium food and beverage

As consumers change the way they eat and engage with food, there is an upside to leveraging premium benefits of specialty foods and beverages as pathways to increase household penetration.

Helping consumers overcome hurdles to cooking at home represent significant opportunities for food retailers, restaurants and CPG companies.

No matter how difficult it is to achieve such a meal, consumers still place a big emphasis on dinner.

While the food and beverage industry has latched onto the term, consumers approach the concept from unique perspectives.

While meal kit delivery companies have certainly captured the imaginations of investors and the media, consumers are a different story.