What does convenience look like when a global pandemic throws normal schedules and routines into disarray?

As COVID-19 radically altered any semblance of a “normal way of life,” America’s food stores stepped up to provide essential services and, in the process, became consumers’ trusted allies in their struggles to cope with the new realities of the pandemic.

As we near the end of this tumultuous year, the novel coronavirus continues to upend lives, given the fluctuations and inconsistencies in case incidences, regulations, and official guidance.

There are many things we pretty much took for granted prior to the pandemic, some of which we thought were worth noting, since we miss them and — hopefully — we aren't always going to have to live like this.

Despite their appreciation for all thing fresh and less processed, Americans have a long and historical relationship with packaged foods, food science and technology.

To boost immunity and overall health and wellness within the COVID-19 pandemic, consumers are increasingly seeking out functional food and beverage products that they believe might aid in the body’s defenses.

Lives and lifestyles have been dramatically altered as consumers face the realities of the moment by adapting meal planning, shopping and cooking behaviors.

Brands that are able to tap into a desire for exploration in ways that satisfy American food values and feel like authentic cultural sharing can reap the rewards.

The rumblings of sustainability-minded, organic consumers are also being met from the industry side with a push toward disruptive agriculture and exploration of becoming "carbon positive."

US grocery shoppers are highly concerned about the coronavirus pandemic.