Laurie Demeritt is CEO of The Hartman Group, which explores the subtle complexities of how consumers live, shop and use products — and how to apply that understanding in ways that lead to purchase.
Lives and lifestyles have been dramatically altered as consumers face the realities of the moment by adapting meal planning, shopping and cooking behaviors.
Brands that are able to tap into a desire for exploration in ways that satisfy American food values and feel like authentic cultural sharing can reap the rewards.
The rumblings of sustainability-minded, organic consumers are also being met from the industry side with a push toward disruptive agriculture and exploration of becoming "carbon positive."
US grocery shoppers are highly concerned about the coronavirus pandemic.
Between the rise of challenger categories and private label pursuers, how can we continue to unlock growth potential in the complicated and fast-changing food business?
While the plant-based revolution is widely credited with disrupting both dairy and animal-protein categories, rarely do we see discussion of why consumers have such an affinity for all things marketed as “plant-based” today.
Personalized nutrition is the merging of two major cultural forces: personalization and customization and health and wellness via nutrition.
Cannabis is poised to be a major disruptive force across a variety of markets, but none more so than food, beverage, and health and wellness. But we’ve seen this type of movement before.
Consumer concerns over climate change, plastic waste and other perceived ills are pushing companies and government toward real action.
The idea of convenience has evolved over the years -- what does it mean to today's consumers?