Industry News
Melissa Turner

Melissa Turner is director of health care and life sciences content at SmartBrief. She edits science, medical and health care delivery newsletters and oversees development of content marketing pieces for SmartBrief’s health care clients.

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When you consider the technological advances in medical science and treatment, it’s surprising how long it’s taken the industry to begin the transition from paper charts to electronic record keeping.

The challenges facing the health care industry threaten to spiral out of control.

Say you’re leading a large, well-known, long-established company. And suddenly you are faced with a new market, a completely changed way of doing business, selling your product to people in an entirely different way.

What does the health care system of the future look like?

Patients should be at the center of the health care universe, America’s Health Insurance Plans President and CEO Karen Ignagni told stakeholders gathered at AHIP’s Ops/Tech Forum last month in Phoenix.

What’s the most exciting innovation in health care today?

Average is not an option, author and founding editor of Fast Company Bill Taylor told health insurers gathered at the America’s Health Insurance Plans Ops/Tech Forum in Phoenix last month.

Today’s health insurance customer is many things, according to marketing pro Lindsay Resnick of KBM Group, but it’s possible to draw a few useful generalizations.

As stakeholders in health care work to build a system designed to prevent rather than treat disease, wellness programs and tools continue to be a major focus in the benefits industry.

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