Melissa Turner is director of health care and life sciences content at SmartBrief. She edits science, medical and health care delivery newsletters and oversees development of content marketing pieces for SmartBrief’s health care clients.
Say you’re leading a large, well-known, long-established company. And suddenly you are faced with a new market, a completely changed way of doing business, selling your product to people in an entirely different way.
Patients should be at the center of the health care universe, America’s Health Insurance Plans President and CEO Karen Ignagni told stakeholders gathered at AHIP’s Ops/Tech Forum last month in Phoenix.