Mike Driehorst

Mike Driehorst is SmartBrief’s digital media editor, working on newsletters covering social media, advertising, agencies, interactive marketing, web design/development and multiculturalism. After an early career in newspaper journalism, Mike worked in public relations, social media and digital marketing on both the agency and client side for 20 years before joining SmartBrief in early 2019.

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A glimpse into what’s coming in 2020
A glimpse into what’s coming in 2020

SmartBrief Media Digital Editor Mike Driehorst layout what 2020 is expected to hold for the marketing community, with trend predictions from 4A’s, IAB, Zappar, The Richards Group, Fantasy, Hart and Analytic Partners.

Marketing, data tips from Pinterest, YouTube, SRAX
Marketing, data tips from Pinterest, YouTube, SRAX

Mike Driehorst highlights presentations by Pinterest, YouTube and SRAX representatives during the recent IAB Direct Brand Summit in NYC.

Marketers, tech firms taking steps to mesh privacy with personalization
Marketers, tech firms taking steps to mesh privacy with personalization

While technology companies and government agencies work on consumer privacy protection, here’s a look at how marketers can develop processes and work with vendors to still create targeted messaging while respecting consumers’ data.

Marketers ramping up call for diversity and inclusion
Marketers ramping up call for diversity and inclusion

In recent months, the marketing community has increased its efforts to promote diversity. In this piece, Digital Media Editor Mike Driehorst explores recent campaigns and how a more diverse industry is beneficial.