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Raj Nijjer

Raj Nijjer is the chief marketing officer for Refersion, a leading performance marketing platform for e-commerce brands. Prior to joining Refersion, Raj led brand marketing at Yotpo, and previously at Yext in multiple leadership roles through its IPO in 2017. Raj also spent nine years at GoDaddy in leadership roles launching innovative product lines with over nine patents issued and leading to a buyout, inclusive of an eventual IPO.

Raj received his Bachelors of Science degree in International Management and his MBA from the W.P. Carey School of Business at Arizona State University. In his free time, Raj is an avid speaker on all things tech, marketing, retail, e-commerce, SMB, startups and an angel investor.

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The most overlooked marketing asset? Brand ambassadors
The most overlooked marketing asset? Brand ambassadors

Refersion’s Raj Nijjer looks at an often overlooked aspect of influencer marketing: brand ambassadors. Nijjer looks at the value brand ambassadors offer brands and how your brand can work with them.

Why influencers don’t trust and promote your brand
Why influencers don’t trust and promote your brand

Influencers and affiliates are great tools to promote your brand in an authentic way, but they only work if they have faith in your brand to begin with, writes Refersion’s Raj Niijer.

How the work-from-home trend became a marketing opportunity
How the work-from-home trend became a marketing opportunity

With the coronavirus pandemic causing a work-from-home boom, Yotpo’s Raj Nijjer looks at how buying trends have changed dramatically. Understanding these new shopping and spending trends can create an opportunity for brands.

Consumers force brands to rewrite marketing playbooks amidst coronavirus
Consumers force brands to rewrite marketing playbooks amidst coronavirus

Yotpo’s Raj Nijjer offers several takeaways from a recent Yotpo consumer survey and explores how marketers can “shift their priorities” in light of the findings.

The demand for true marketing personalization is completely upending the strategies, scope and meaning of loyalty and rewards programs.

User generated content has the power to lend an authentic voice to brand messaging -- but marketers must learn how to cut through the noise for effectiveness.

A look at brand commerce and the rise of artificial marketing intelligence

Driving directions
Driving directions

A comprehensive Google Maps strategy is essential for any retailer -- whether they're managing a single mom-and-pop location or a large enterprise with thousands of franchises -- to drive store traffic.