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Stuart Dornfield

Stuart Dornfield is an award-winning freelance creative director and copywriter with 40 years experience in marketing, strategy, advertising and production. A former senior vice president and creative director of Zimmerman Advertising (Omnicom), the 13th largest agency in the U.S., and the co-founder of Gold Coast Advertising, the third largest agency in South Florida, Stuart now offers his creative services and marketing insights as a freelancer with offices in New York and Miami.

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Why brand integrity matters
Why brand integrity matters

When a brand loses integrity, its meaning and value to consumers is diminished.

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Stock exchange

Marketers must avoid “messaging drift” like investors should be watchful of “style shift” in their mutual fund managers.

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stock exchange

Review sites attract shoppers seeking advice like investors seeking advice from online sources.

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stock exchange

Gaining market intelligence about your social media followers is as important as gathering investment intelligence about your mutual fund managers.

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Stock exchange

Use a "bucket strategy" to keep enough marketing cash on hand.

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Stock exchange

A marketing strategy, like a diversified investment portfolio, must have a 360-degree approach.

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Stocks

View your marketing portfolio like your investment portfolio for greater diversification, lower risk and higher yields.