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Tod Loofbourrow

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Commentary: Why in-house programmatic will transform how brands communicate
Commentary: Why in-house programmatic will transform how brands communicate

ViralGains’ Tod Loofbourrow looks at why he believes more brands will take their programmatic ad buying in-house, and the impact that will have on brand messaging to customers and prospects.

Understanding the consumer standpoint when it comes to data and privacy is vital bridging the consumer trust gap that currently exists.