Tyson Fresh Meats is the beef and pork subsidiary of Tyson Foods, Inc. (NYSE: TSN). Tyson Foods is one of the world’s largest food companies and a recognized leader in protein. Founded in 1935 by John W. Tyson and grown under three generations of family leadership, the company has a broad portfolio of products and brands like Tyson®, Jimmy Dean®, Hillshire Farm®, Ball Park®, Wright®, Aidells®, ibp®, and State Fair®. Tyson Foods innovates continually to make protein more sustainable, tailor food for everywhere it’s available and raise the world’s expectations for how much good food can do. Headquartered in Springdale, Arkansas, the company has 141,000 team members. Through its Core Values, Tyson Foods strives to operate with integrity, create value for its shareholders, customers, communities and team members and serve as a steward of the animals, land and environment entrusted to it.
Buying from brands that align with their values is especially important to today’s consumers, and retailers can boost sales by sharing information that helps create an emotional connection between brands and shoppers.
Tyson Fresh Meats partnered with the Progressive Beef program to raise the standards of beef production across the industry and give consumers the ability to learn the beef cattle production sustainability and animal welfare story.
Consumers are demanding more from the products they buy at the grocery store, and in the meat aisle that means products that are minimally processed and produced from animals that are responsibly raised.