Jeff Zotara

 Jeff Zotara is the Chief Marketing Officer of arrivia, a travel technology company offering loyalty, booking, and marketing solutions to top brands like American Express, T-Mobile, USAA, Bank of America, Marriott Vacations, and Hilton Grand Vacations. With over two decades of experience, Jeff drives growth and innovation for arrivia, overseeing a customer data platform and personalization engine that leverages big data and machine learning to deliver advanced capabilities to millions of members and hundreds of clients. He helps arrivia’s partners create memorable member travel experiences while enhancing their customer acquisition, engagement, and retention, and fostering a strong corporate culture among arrivia’s 2,400 employees across nine countries.