The businesses who aren't using social media in their marketing are missing out, writes Delaney Kline. Being active on social media boosts engagement as you build trust and loyalty with your fans, can increase your reach beyond your current customer base, and ensures you develop brand authority as you deliver real value to your audience.
The Lisboeta hotel in Macao, an autonomous part of China, has been awarded a four-star rating and an operating license from the local government. It's part of the Macao Theme Park and Resort, which is next door to the forthcoming Grand Lisboa Palace gaming resort.
American Airlines gets its warm, mixed nuts for first-class passengers from GNS Foods of Arlington, Texas, but stopped its orders when the coronavirus pandemic halted nonpackaged food distribution on flights. Now GNS Foods has a stockpile of more than 43 tons of nuts in 1.25-pound bags it's trying to unload through a popup retail store and online -- hoping to break even so it can retain its 20 employees.
The term "ethnic food" hints at a continuing racial bias that suggests such cuisines are inferior, and American society as a whole expects to pay less for them, writes Nancy Kruse, president of Kruse Company and menu trends analyst. Writer Bret Thorn argues that "ethnic" is often a pejorative term that "implies that something isn't normal" and that chefs and recipe writers should be specific when referring to what culture inspired their dishes.
A bill being considered in California would require companies to have at least one person of color on their corporate boards by the end of next year. "[People of color] need to have the same access as those who have benefited for so long, and the time is now," says Chris Holden, Assembly member.
Kanika White, Tanika Harper, Deidra Harper, Dasha Lundy and Angela Dennis have banded together to tackle the 42% poverty rate among Black residents in Knoxville, Tenn. They have formed The Women LLC of Knoxville and The Women Foundation, which help revitalize Black communities by redeveloping affordable residential and commercial real estate and helping Black entrepreneurs get loans.
Chef and author Klancy Miller is creating the first food magazine dedicated to and created by Black women. "For the Culture" is scheduled to publish its first issue this fall and will use Patreon for additional members-only content.
A commitment to diversity means more than diversity training and public promises, writes The LEE Group CEO Mark Lee. Leadership teams should reflect the communities they serve and real changes in hiring practices and intentional inclusion at higher company levels must be addressed, Lee elaborates.
Henley Homes Group wants to turn a historical building in Perth, Western Australia, into a Rogue City Hotel Group boutique hotel and has been tapped as the preferred bidder for the project. The hotel would create 70 jobs and provide $2.8 million to the city.
The Wisconsin Exposition Center may not be open for the state fair, but State Fair Park is hosting the Fair Food Drive-Thru so folks in the Badger State can get their fill of calorie-filled (and mostly deep-fried) fair food. It may take the prize as the state's largest drive-thru, with cars lining up over several four-day weekends.