BBDO New York is highlighting pet adoption for Pedigree with a "Pick Me" spot that shows humans in cages longing to be selected by a dog seeking a new companion. The ad ends with copy on the screen reading, "Sometimes you need a dog as much as a dog needs you. Adopt."
Self-awareness is a critical requirement for delivering a compelling presentation, says Scott Schwertly, founder and CEO of Ethos3. He offers advice on content, visuals and vocal delivery, as well as mistakes he commonly sees.
Former Vice President Joe Biden, in a speech this week at George Mason University in Fairfax, Va., urged students to speak out against sexual assault on college campuses. Biden, who helped launch the "It's On Us" campaign in 2014, reminded students that a 2015 study found 1 in 5 women attending college in the previous four years reported being a victim of sexual assault.
As widely expected, the European Central Bank said it would hold interest rates steady and continue its ambitious stimulus scheme. Most economists responding to a Reuters poll say they expect the policy to remain in place until June, when a slight change in approach might be possible.
Albertsons has named Jewel-Osco President Mike Withers to serve as executive vice president of retail operations in charge of the retailer's East region. The move will bring Withers to Albertsons' headquarters in Boise, Idaho, where started his career as an Albertsons clerk in 1976.
Verizon's 2017 Data Breach Investigations Report showed a 50% increase in ransomware incidents across all industries in 84 countries, with 68% of the threats in health care coming from internal sources. "Insider misuse is a major issue for the health care industry; in fact it is the only industry where employees are the predominant threat actors in breaches," Verizon said in the report.
Facebook has announced that video creators can now claim ad profits from clicks generated when their content is stolen by video pirates. The company has also updated its pixels to improve data tracking for advertisers on Pages, including actions such as "purchase" and "add to cart."
HSN CEO Mindy Grossman will step down on May 24 after 11 years in the post and take over as chief executive of Weight Watchers International in July, the companies said. Grossman moved to HSN after six years leading Nike's global apparel division, and in 2008 she and other executives took the company public.
Businesses focus too much on being defensive and need to take a more proactive approach to cybersecurity to find and mitigate risks, a CompTIA report states. Most businesses also focus too much on vulnerabilities they are familiar with, while they should also be keeping an eye out for emerging threats, the report notes.
Researchers in Brazil are developing sugarcane that can produce more sucrose by identifying the genes that stimulate the activity. The scientists applied ethephon and an ethylene inhibitor on sugarcane before maturation, which led to a 60% increase in sucrose production with ethephon, and scientists determined which genes responded to ethylene during the ripening process.
Warner Bros. and DC Entertainment will launch a DC-branded digital platform that will be based around expanding the fan experience with TV series and comic books. The platform is to launch in 2018 with live-action series "Titans" and animated series "Young Justice: Outsiders."
The Texas Department of Transportation has started a $70 billion, 10-year plan to improve transportation across the state. Houston-area projects will get about $12 billion of the total.
US drilling activity has surged 60% and well completions rose 30% over the past year, driven by a wave of shale investments that totaled $100 billion, according to Norwegian consultancy Rystad Energy. Rystad analyst Espen Erlingsen predicts that shale investments will continue to accelerate this year, potentially increasing by another 50%, while US oil production could hit 9.3 million barrels in May, up from 8.9 million barrels in November.
American Airlines has announced pay increases of 8% and 5% for pilots and flight attendants respectively. "As our industry has rapidly evolved and pay increases at other airlines have accelerated, some of our colleagues have fallen behind their peers at other airlines in base pay rates," said CEO Doug Parker, who noted that didn't feel right or reflect American's new commitment to its employees.
The Sparkling Hill Resort & Spa in Vernon, British Columbia, Canada, boasts seven steam rooms and saunas, a peppermint-scented igloo room, hot tub that seats 30, cryo chamber, Kneipp hot/cold water stepping circuit, yoga studio and relaxation room. The spa menu features dozens of treatments, including maple sugar body scrubs.