How to drive sales through websites, mobile apps

Websites and mobile apps must provide fast ordering options for customers if they're going to reach their full sales potential, writes Mike Elmgreen. Firms can also drive greater online sales through content that highlights individual products and a navigation system that allows buyers to quickly find what they need.

Is classroom technology going to waste?

Few students are using technology effectively in the classroom, according to a recent study by AdvanceED. Researchers say this could be attributed to a few factors, including lack of adequate teacher training and the perception of technology in school culture.

Fed holds rates steady but notes brighter outlook
7/28/2016 Bloomberg

The Federal Reserve held interest rates steady Wednesday, as expected, but it offered an optimistic outlook on the economy and a diminished risk profile. Improvements in the labor market and the economy likely merit "gradual increases in the federal funds rate," the Fed said.

H-E-B puts the spotlight on local with Texas food contest

H-E-B's efforts to highlight local food items includes its H-E-B Primo Picks: Quest for Texas Best contest, which awards cash prizes and store shelf space to the top local items in Texas. This year, the contest saw nearly 500 applicants from more than 100 Texas cities, which the retailer has narrowed down to 25 finalists offering products including tea, healthy Mexican foods, protein-enhanced cookies, paleo muffins and healthy frozen treats.

Study emphasizes causal link between alcohol, cancer

A study in the journal Addiction found strong evidence that alcohol consumption can cause oropharynx, larynx, esophagus, liver, colon, rectum, and female breast cancer. Researcher Jennie Connor of the University of Otago in New Zealand said while other studies have found a causal effect between alcohol and cancer, there is confusion about the link and she wanted to "clarify the strength of the evidence" making the connection.

Why cultural relevancy is a must for brands
7/28/2016 CMO (Australia)

Brands like IKEA, Google, Apple, Microsoft and Samsung are getting it right with consumers by staying culturally relevant and building emotional connections, the CMO Council and Fresh Squeezed Ideas report. Marketers should have an in-depth understanding of the culture their consumers are influenced by and show how their brand links to that culture.

Why back-to-school is key for Claire's
7/28/2016 New York Post

Accessory retailer Claire's Stores is gearing up for back-to-school shopping, the chain's second-biggest season and a chance for the company to avoid having to enter bankruptcy, sources said. Claire's, which operates nearly 3,000 stores, currently has about $2.4 billion in debt.

Google brings family sharing to Play store apps, content

Google is adding family sharing to the Google Play store, letting up to six people share apps, videos, books and games across devices, but Google's Family Library does not include music sharing. The move comes two years after Apple rolled out a similar program.

Janssen's multiple myeloma drug receives FDA breakthrough status
7/27/2016 OncLive

Janssen's Darzalex, or daratumumab, has been granted breakthrough therapy designation by the FDA for use in combination with Revlimid, or lenalidomide, and dexamethasone, and Velcade, or bortezomib, and dexamethasone for the treatment of multiple myeloma patients who have received at least one previous therapy. The designation was based on data from two late-stage studies.

Viacom Velocity helps Jeff Ross roast fans
7/28/2016 Adweek

Viacom Velocity teamed up with Comedy Central's "Roastmaster General" Jeff Ross for two branded videos that feature the comedian cruising Sunset Strip in a Dodge Challenger, looking for victims to roast. "Roast Battle" premiers tonight, with a live championship finale set to air on July 31 on Comedy Central.

New Mercedes-Benz assembly plant coming to S.C.

Construction has started on a 1 million-square-foot, $500 million Mercedes-Benz plant in North Charleston, S.C. It will help meet increased demand for the company's vans.

Rep. Loebsack urges Clinton to embrace renewables

Embracing renewables such as biofuels and repealing the five-year phaseout of the wind energy Production Tax Credit should be among presidential candidate Hillary Clinton's top priorities, said Rep. Dave Loebsack, D-Iowa., at the Democratic National Convention Wednesday. "We need to make sure those industries can stand on their own," he said.

American extends sponsorship agreement with NFL's Panthers
7/28/2016 Forbes

American Airlines and the NFL's Carolina Panthers have extended their sponsorship agreement for another five years. The airline celebrated the deal with Panthers players on hand at American's Charlotte, NC, hub. "We've been partners with the Panthers since 2006," said Fernand Fernandez, American's vice president for global marketing. "What better place to invest than with a winning team?"

Cuba agrees to allow US agents on flights

The Civil Aviation Institute of Cuba has agreed to allow US agents on flights between the two countries. The US Department of Transportation approved scheduled service by eight US airlines flying 110 daily flights to 10 Cuban cities in February, with flights expected to begin in early September.