Social media can help turbocharge your lead generation processes, but it'll take work along the way, writes Frank Paterno. Start by listening to your audience, and use their input to shape and refine your digital outreach. "No outreach strategy is perfect -- they need to be refined through trial and error," he writes.
Newly independent Lands' End is worth less than half what Sears paid for it in 2002, and CEO Federica Marchionni says the company's comeback plan includes building a "global lifestyle brand" focused on timeless wardrobe staples rather than fast fashion.
A new report on college e-recruitment strategies found 78% of high-school seniors and 77% of juniors form a perception of schools based on their websites. Students often reject schools if they can't find information on academic programs, financial aid, enrollment and campus life quickly and easily, according to the report.
Deutsche Boerse is the latest exchange to challenge the dominance of banks in foreign exchange trading by purchasing 360T. Six months ago, BATS Global Markets bought Hotspot FX for $365 million. The moves indicate banks' role in the FX market could be changing as exchanges seek drivers of growth.
Wendy's is beginning a test this week of antibiotic-free chicken in four markets. The current company policy already bans the use of chicken that has antibiotics "medically important to humans for the sole purpose of growth promotion."
A two-year study suggests low-nicotine cigarettes alone do not compel smokers to quit. Of 80 people who smoked cigarettes with as little as 5% of regular nicotine levels, only one quit smoking. "Nicotine reduction would work best in the context of public education, easy access to smoking cessation services and the availability of non-combustible sources of nicotine for those who have difficulty stopping nicotine completely," said researcher Neal Benowitz.
The Real Madrid football club has partnered with e-commerce giant Alibaba to offer online shopping on the Tmall Global platform in China. The deal will let more than 600 million Chinese consumers directly purchase official player jerseys, club apparel and memorabilia.
Nordstrom said it will add J.Crew's Madewell clothing brand at another 15 stores, doubling the number of Nordstrom locations carrying the brand. Madewell stores, a 78-year-old label acquired by J.Crew in 2006, also operates a chain of stand-alone stores that saw same-store sales increase by 12% in the first quarter of 2015, even as the J.Crew brand saw same-store sales fall by 10% in the same period.
Vizio is gearing up to go public, aiming to raise $172.5 million from its initial public offering. In its filing, the company revealed a new business plan that pins future revenues largely on selling viewer data to advertisers. The TV and soundbar vendor racked up $3.1 billion in revenue and $45 million in net income last year.
Sanofi's Genzyme unit agreed to pay as much as $300 million to acquire AstraZeneca's medullary thyroid carcinoma drug Caprelsa, or vandetanib. Under the terms of the deal, AstraZeneca is entitled to receive an upfront payment of $165 million and up to $135 million in potential milestone payments. The acquisition, which will be completed later this year, will strengthen Genzyme's endocrinology portfolio.
Samsung Electronics is expected to release the Galaxy S6 Edge Plus, a bigger version of its flagship smartphone, at an Aug. 13 event at New York's Lincoln Center, per a report that notes the phone-maker has moved up its launch date to better compete with Apple's expected new iPhone. The report notes that Samsung could run the risk of cutting into sales of its popular series of large-screen Galaxy Note "phablets."
The Interstate Highway System, made possible with the establishment of the Highway Trust Fund, revolutionized the country and left a lasting legacy, writes ASCE President Robert D. Stevens. But he contends the country has lost its way and needs to establish a new vision for infrastructure. ASCE's "Infrastructure Game Changers" report notes new advances in energy, water, freight and transportation technology that, if invested in and replicated, would make infrastructure "fit for the future" and able to "handle tomorrow's challenges."
TransAlta has purchased a 50-megawatt wind farm in Minnesota. The $75.8-million deal includes several solar projects in Massachusetts with a combined capacity of 21 MW. The wind farm features 32 GE 1.5-MW XLE turbines. "The expansion into new geographic markets and technologies further enhances our position as a leader in renewable energy and provides potential for future opportunities in the U.S. solar and wind space," said President and CEO Dawn Farrell.
The Marine Corps is close to announcing certification for the F-35 Joint Strike Fighter to begin flying missions, according to Lt. Gen. Jon Davis. "The exchange rates and the kill rates that we had against the adversary aircraft in a multi-mission profile was very, very impressive," he said. "They did very, very well -- great accuracy with the hits."
Echo Entertainment Group is hoping that a partnership with jeweler Chow Tai Fook will funnel high rollers to its Brisbane, Australia, casino. Echo plans to build an 1,100-room hotel and casino in Brisbane with the jeweler's sister company, Chow Tai Fook Enterprises, and property developer Far East Consortium International.