A simple approach is often best in sales

Steve Jobs was an effective seller early in his career because he knew how to focus on how a product would improve a buyer's life instead of simply listing product features. Google co-founders Larry Page and Sergey Brin displayed the same knack for distilling what a product is all about into one simple sentence, writes Carmine Gallo.

Students, employers differ on workplace readiness

A new survey from the National Association of Colleges and Employers found that nearly 90% of graduating college seniors said they are proficient in professionalism and work ethic, but only 43% of employers agreed. The disparity is apparent in a number of areas, including communication and leadership, which researchers say points to a need for more internships and work opportunities for students.

Supreme Court rules whistleblowers must alert SEC for protection

The US Supreme Court has ruled in a 9-0 decision in Digital Realty Trust v. Somers that whistleblowers must take claims of wrongdoing to the Securities and Exchange Commission if they want protection against retaliation under the Dodd-Frank Act.

KFC's supply chain ordeal continues with waste concerns

KFC is trying to connect with charities to minimize the amount of chicken it must waste as a result of recent store closures in the UK, but some charities were not willing to immediately accept the product because of food safety concerns. Meanwhile, KFC is working with DHL and Quick Service Logistics to determine why the shortage that led to the closures occurred in the first place.

CDC panel recommends nasal spray vaccine for 2018-19 flu season
CNNNBC NewsReuters

The CDC's Advisory Committee on Immunization Practices recommended the use of AstraZeneca's FluMist Quadrivalent live attenuated influenza vaccine for the 2018-19 flu season, reversing its 2016 and 2017 announcements that the product was ineffective after seeing data demonstrating improved efficacy. The latest version uses a different type of influenza A H1N1 virus than the 2015-16 formulation, and providers may offer it as well as the inactivated influenza vaccine or the recombinant influenza vaccine for the upcoming season, CDC spokeswoman Kristen Nordlund says.

Nike, R/GA, Darkstore, Shopify showcase the e-commerce potential of Snapchat
Adweek

Nike has teamed up with Snapchat, R/GA, Darkstore and Shopify to become the first brand to use an augmented reality lens and a QR code to directly sell a product on the platform with same-day delivery: its unreleased Air Jordan III Tinker sneakers. "What we launched with Snapchat and the Jordan Brand was a preview of what will become a paradigm," said Darkstore's Lee Hnetinka.

Report: Macy's turnaround bearing fruit
Glossy

Macy's is seeing results from efforts to turn around slumping sales, with fourth-quarter inventory replenished at a rate of 7.4% and the number of discounted items down 9.8%, according to data analysis from Edited. In addition to reducing discounting, Macy's has also been testing new retail formats and expanding diversity in its fashion offerings with new styles and plus sizes.

Opera Max relaunched as Samsung Max

Samsung has launched compression and privacy app Opera Max under the name Samsung Max. Opera, the company behind Opera Max, announced plans to shutter the app last August, but Samsung elected to rerelease the app for certain Samsung devices.

CDC details salmonella outbreak; maker recalls chicken salads

The Centers for Disease Control and Prevention is now investigating the salmonella outbreak caused by chicken salad from Fareway stores, saying that 65 people have been infected in Iowa, Illinois, Minnesota and Nebraska, with a new case in Texas being added to the total, and two cases in South Dakota not yet included but under investigation by the state. Chicken salad maker Triple T Specialty Meats recalled all chicken salads produced from Jan. 2 to Feb. 7 that were sold in Fareway stores in Illinois, Iowa, Minnesota, Nebraska and South Dakota from Jan. 4 to Feb. 9.

FCC set to publish order to roll back net neutrality
The HillCNBC

The Federal Communications Commission on Thursday will publish an order to roll back net neutrality regulations, a source says. Congress would have 60 days to reverse the decision by passing a resolution.

Commerce secretary says Trump is considering gas tax
CNBC

Commerce Secretary Wilbur Ross says President Donald Trump supports increasing the gas tax to fund an infrastructure bill. Ross, who has opposed raising the gas tax in the past, now says that making drivers pay for road improvements is a good idea.

NFL: Super Bowl met its waste recovery goals

The Rush2Recycle program achieved its goal of recovering at least 90% of all Super Bowl waste, with 91% of the 69 tons of trash recovered, according to the NFL. Pepsi, Aramark, US Bank Stadium and the Minnesota Sports Facilities Authority partnered with the NFL for the program, which included compostable products, more accessible recycling bins and signs to help fans properly use the stadium's three-bin waste stations.

Air Canada announces seasonal Phoenix-Montreal service

Air Canada has started direct, seasonal service between Phoenix Sky Harbor International Airport and Montreal-Pierre Elliott Trudeau International Airport. The service will operate three times a week through May 28, resuming on Sept. 6.

Md.'s Lord Baltimore Hotel to welcome dogs

The Lord Baltimore Hotel in Maryland will allow guests to bring their pets along beginning March 1, provided the dogs are leashed and under 80 pounds. The $50 fee will cover special features such as a dog bed and food.