How to better connect with millennial buyers

It's extremely difficult to sell to millennials without a competent mobile app and social media marketing, writes Elle Toussi. Be willing to pair with social influencers to boost your signal, and make sure your messaging is informative and concise.

Va. students create local history coloring book

Twelve middle-schoolers from various schools are working with the Suffolk-Nansemond Historical Society in Suffolk, Va., to create a coloring book about the community's history from prehistoric times to 1850. The group wrote one-page histories for the sites, which they will visit before creating drawings for the coloring book.

Expenses exceed income for many Americans
CNBCCNNMoney

A study from the Center for Financial Services Innovation found that almost half of Americans and 54% of 18- to 25-year-olds say their expenses are as much as or more than the income they're bringing in. Twenty-five percent of Americans say they have too much debt, with 96% of those saying they are experiencing stress.

Market 32 by Price Chopper expands to 15 stores

A new Market 32 by Price Chopper location has opened in Clifton Park, N.Y., and features ready-to-eat foods, expanded natural, organic and gluten-free options and locally made and grown products. The 52,400-square-foot unit is the 15th operating under the Market 32 concept, with parent group Golub Corp. expected to break ground on a location in Maynard, Mass., later this summer and open additional stores in the future.

Senate Republicans push back health care vote

Senate Majority Leader Mitch McConnell, R-Ky., announced Tuesday that a vote on the Better Care Reconciliation Act will be postponed until after the July Fourth recess amid opposition from several GOP senators and following the release of a Congressional Budget Office report showing that 22 million more Americans would become uninsured by 2026 if the bill becomes law. The plan is to develop compromise legislation by the end of this week and give senators the break to study the legislation before a vote, an aide said.

How Waze is putting brands in touch with drivers
Adweek

Google-owned Waze, a driving navigation app, has been working with brands such as AT&T, McDonald's, Dunkin' Donuts and Adidas to help them engage with consumers on the go. The app offers advertisers high-impact spots when drivers are idle for at least three seconds, branded pins on its navigation map, and voice takeovers to promote TV shows and movies.

UPS sets more aggressive sustainability goals

UPS today said it plans to generate 25% of its electricity from renewables, cut emissions by 12% from its global ground operations and increase by 25% the total number of vehicles running on alternative fuels. In its latest corporate sustainability report, the company noted other steps, such as investments in software and updated aircraft and the possibility of using a person's exact GPS location, rather than a street address, on the last mile of delivery.

Defense discovered against latest ransomware attack

Large companies are among those rushing to react to another cyberextortion campaign spread via a virus called Petya. Researchers have found that creating a read-only file and placing it in the C:\Windows folder stops the attack on a particular computer.

EU OKs Sanofi, Regeneron's biologic for rheumatoid arthritis

European regulators approved Sanofi and Regeneron's Kevzara, or sarilumab, as a treatment for adults with moderately to severely active rheumatoid arthritis and who have intolerance or an inadequate response to one or more disease-modifying antirheumatic drugs. The decision was backed by seven late-stage studies in which Kevzara showed statistically significant, clinically meaningful improvements in patients.

Sources: Comcast, Charter in wireless talks with Sprint

Comcast and Charter Communications are in an exclusive, two-month agreement for discussions on providing wireless services, sources say. While a joint acquisition may be on the table, the more likely scenario is a resell agreement that would allow the cable giants to sell wireless services through Sprint's network, the sources say.

Concern rises over updated fall-protection guidelines

A new rule on fall protection, updated by the Occupational Safety and Health Administration in January, is creating concern among employers who say key terms in the update are not clearly defined. The new guidelines allow "temporary and infrequent" work to be done without fall protection without specifying what that means or how it will be enforced.

BP calls for $17B in offshore investments
Reuters

Despite competitors shying from offshore investments, BP is calling for up to $17 billion in Gulf platform spending annually through 2021 with hopes of increasing production by 5% each year. "Our strategy is to take this investment that we spent so much money building and keep it full," said BP Gulf of Mexico Regional President Richard Morrison.

American Airlines buys 3D bag scanners to improve customer experience
CNBC

American Airlines has purchased 3D bag scanning machines that the airline plans to install at eight US airports once the machines are approved by the Transportation Security Administration. "We are always looking at ways to invest in technology that enhances global aviation security while improving the customer experience," said American's Kerry Philipovitch.

Commentary: Time to take hotel dining reservations online

Hotels must take advantage of the growing popularity of eating out by integrating online restaurant reservation technology, writes Matthew Stubbs, CEO of BookingTek. Direct booking, he adds, makes better long-term sense than using intermediaries.