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A smart cookie: Better snacks for people with diabetes

Healthful, tasty snacks help people live their healthiest lives

3 min read


As experts in nutrition, you understand the challenges faced by individuals with diabetes, particularly when it comes to finding convenient, grab-and-go snack options that are both diabetes-friendly and satisfying. Despite the large population affected by diabetes, there remains a significant gap in the market for snacks that are readily available on retail shelves, taste good, and meet the dietary needs of those with diabetes.

Traditional options like Glucerna, while designed for diabetes, often fall short in terms of taste and can feel medicinal and dated, leading individuals with diabetes to feel “otherized.” This is where innovative brands like Joydays are stepping in to make a difference.

Did you know that US adults consume an average of 2.7 snacks per day, with many young adults eating five or more snacks daily?1 However, individuals with prediabetes or diabetes, comprising 51% of the population, often find themselves underserved by popular snack options.2

There is a growing movement towards snacks that not only cater to the unique dietary needs of individuals with diabetes but also provide a satisfying and enjoyable snacking experience. One key area of focus is on ingredients that can naturally increase glucagon-like peptide-1 (GLP-1) levels, a hormone that plays a crucial role in hunger regulation and satiety.

Recent research has highlighted the potential of certain fibers, such as resistant starches and prebiotic fibers, in optimizing GLP-1 levels.3 Resistant starches, found in foods like potatoes, Jerusalem artichokes, and unripe bananas, resist digestion in the small intestine and are fermented in the large intestine, potentially reducing appetite.4 Prebiotic fibers, like inulin, can be broken down by gut bacteria into smaller molecules, triggering the release of GLP-1 and promoting satiety.5

Joydays is at the forefront of this movement, collaborating with top dietitians, doctors, and chefs to offer cookies that are not only delicious but also meet the dietary needs of individuals with diabetes. Joydays cookies contain:

  • 70% less sugar than leading brands
  • 23% of your daily fiber needs via GLP-1 boosting Jerusalem artichoke inulin
  • 75% less saturated fat than the leading keto chocolate chip cookie
  • Just 3g of sugar and 120 calories per serving
  • 5g of fiber per serving
  • Low-glycemic ingredients

This combination helps prevent spikes and dips in blood sugar while still providing a chewy texture and familiar taste, similar to Chips Ahoy cookies. For people with a chronic condition, or those simply interested in a more healthful snack option, Joydays’ chocolate chip, double chocolate and peanut butter cookies provide a discreet option to enjoy great taste alongside health benefits. They are available through Amazon and Walmart, where consumers can take advantage of the Buy One, Get One Free Campaign.

With about 1.2 million US adults diagnosed with diabetes each year, it is increasingly important to empower people to put their health first while still enjoying the snacks and flavors they love.6 Healthful, tasty options will help people live their healthiest lives without having to give up the little joys that make them worth living.