StrawberryFrog’s Scott Goodson and Chip Walker, co-authors of “Activate Brand Purpose,” detail what it takes for an organziation to create a successful culture-change movement.
EGC Group’s Nicole Penn details why businesses of all sizes, especially those that rely on online businesses listings from Google and other sources, to counter “zero-click search.”
Semcasting CEO Ray Kingman looks at how employee-based targeting can help B2B marketers fill the top of their sales funnel with qualified prospects to dramatically improve the quality and scale of engagement.
Antronix's Joe Palermo discusses broadband as a necessity and how the company's Inverse Fiber Amplifier helps cable operators clear last-mile connectivity hurdles.
Azoya’s Franklin Chu offers retailers social commerce best practices based on successful campaigns from several luxury brands in the Chinese market.
Nancy Marshall of Marshall Communications writes about the importance of relationships, and offers six ways to build trusted, valuable business relationships.
Refersion’s Raj Nijjer looks at an often overlooked aspect of influencer marketing: brand ambassadors. Nijjer looks at the value brand ambassadors offer brands and how your brand can work with them.
Anvil Media’s Kent Lewis looks at the growth and value of content marketing and offers strategies for growing your 2021 CM budget.
MacGillivray Freeman Films’ Shaun MacGillivray shares the importance of using long-form storytelling practices like documentaries in advertising and marketing campaigns to leverage a brand’s connection with consumers around social movements.
Ty Heath of the B2B Institute at LinkedIn looks at how marketers can move beyond “hashtag activism” and use their abilities to take an active stance on social issues and transform norms and influence culture.
Klarn DePalma of MNI Targeted Media offers best practices from the 2019-20 election cycle that marketers can use to help brands engage customers across channels, and with meaningful, personalized messaging.
Sway Group’s Tiffany Romero offers her first-hand experience of using audio app Clubhouse, and the possibilities the audio-only social network offers for influencer marketing.
While marketers face a complex world in 2021, Amobee’s Caity Noonan offers advice on how they can navigate that complexity by first putting their house in order in terms of privacy, identity, customer and prospect data and unified measurement solutions.
Walmart recently dipped its toes into livestream e-commerce, already a popular trend in China. Azoya’s Franklin Chu explores this trend and how brands use influencers to grow sales and connect with their consumers.
Influencers and affiliates are great tools to promote your brand in an authentic way, but they only work if they have faith in your brand to begin with, writes Refersion’s Raj Niijer.