SmartBrief Originals
Best practices, case studies and practical tips for social media and digital marketers.

There are five fundamental areas where businesses must prepare for sustainable artificial intelligence

The chief marketing officer as CEO of Marketing

Firms that encourage huddles, not hurdles, deliver the best results

How every vertical can use playable mobile ads to drive conversions

Bad leadership can be a cancer, infecting employees’ communication, production and ability to perform.

When disaster strikes, businesses have a responsibility to act as citizens first.

Preferences shared to one system should easily propagate across all your outbound communication platforms with a clear understanding of the source of the change.

The only way to go beyond the transaction-based engagement Amazon is so good at is to cultivate the emotional connection that drives consumer loyalty.

Video, personalized emails, consumer content and other highly-engaging marketing tactics should be part of every business strategy -- no matter the size of the company.

As digital marketing becomes more sophisticated and pinpointed, marketers must know what messages to deliver and how to do it effectively.

Toshiba exec talks retail’s converging channels and today’s digital consumers
Sponsored Content

In this Q&A, Toshiba exec Kirk Goldman talks about findings from new Toshiba research on today's consumers, technology in retail and unified commerce.

Promoting a branded podcast is all about optimization and engagement.

The much-anticipated deployment of 5G networks will be the driving force for the wireless industry, starting very soon. 5G networks will enable vastly improved download speeds, lower latency, and improved processing power.

Brands can extend their culture and authenticity into digital realms by incorporating it, consciously, into marketing strategy.

Branded podcasts are a great way to engage with an audience and they do not need to cost a lot of money to launch or maintain.