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Marketing

What is “TV”?

This week’s TV upfronts are proof that media and the technology behind it are rapidly changing, removing siloed strategies from media choices – forcing marketers to get back to that core question.

By Mike Driehorst 05/13/26

Recent articles

AI in Marketing Public Relations

AI doesn’t care about your ad budget

By Nikita Sachdev 05/06/26

AI in Marketing

Showcasing brand identity through product data

By Romain Fouache 05/05/26

AI in Marketing

How B2B marketers can succeed in the age of AEO

By Mike Driehorst 05/04/26

Digital Technology

NAB 2026: Prediction markets are transforming storytelling, fandom

By Victoria Martinez 04/30/26

NAB 2026: How MS NOW turns to its audience for brand building

By Victoria Martinez 04/29/26

Marketing Strategy

How CEOs view CMOs

By Mike Driehorst 04/28/26

Brands & Campaigns

In a digital world, nature sells

By Arin Schultz 04/23/26

Marketing Strategy

What’s in a (brand) name?

By Mike Driehorst 04/22/26

Due diligence is broken at most companies — here’s how to actually fix it

By Mike Hakob 04/21/26

Fandom’s next phase: Why brands must share the stage

By Paul Greenwood 04/16/26

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