SmartBrief Originals
Best practices, case studies and practical tips for social media and digital marketers.
Human-Centered Design lets carriers unlock the door to the Experience Economy

Mobile Posse’s Arty Rivera explores the importance of Human-Centered Design and how mobile carriers can use that approach to improve the customer experience.

From industry giant to rising startup: CPGs make genuine connections between brands and consumers

Executives from P&G and oral care startup Hello Products talked to attendees at Retail's Big Show about how the way they approach advertising and talk to consumers has changed in the era of DTC.

2020 digital marketing trends: Emerging tech is no longer considered 'emerging'

Blue Fountain Media’s Brian Byer looks at three key trends for 2020 – AI, voice search and 5G – and why your company must put these on your to-do list, or get left behind.

2020 Cybersecurity Trends: Industry Poll + Interview

SmartBrief readers share their top cybersecurity concerns for 2020, plus an interview with the editor of SmartBrief on Cybersecurity.

60-second branding

THINKTOPIA’s Patrick Hanlon tells how you can improve your brand in 60 seconds and details the meaning and importance of primal branding.

US retail giants invest in strategic partnerships

Azoya USA’s Franklin Chu explores how Amazon, Kroger and Walmart created strategic partnerships with Chinese companies, and offers three key takeaways to show how other retailers can do the same.

How protection services combat retail’s promotional environment and boost sales margins
Sponsored Content

Retailers' sales margins can suffer in today's highly promotional environment -- especially coming off of the holiday season. Find out how extended warranties and other protection services help combat that promotional environment and boost margins.

A glimpse into what’s coming in 2020

SmartBrief Media Digital Editor Mike Driehorst layout what 2020 is expected to hold for the marketing community, with trend predictions from 4A’s, IAB, Zappar, The Richards Group, Fantasy, Hart and Analytic Partners.

Getting to the how and why of data

MediaNet’s Julia Amorim says that “data-driven marketing” need to move beyond the “what” stage to the “why” stage, which will make the “how” of marketing more dynamic, more effective and ultimately more fulfilling than ever before.

Opinion: Brands can bring down walled gardens, but only if they want to

Cuebiq’s Antonio Tomarchio explains why advertisers must unit to bring down “walled gardens” of data in digital marketing, and details why mobile is the place to start.

5 Steps to a Crisis Communication Plan

In the age of information, organizations need to be proactive in planning for a crisis and communicating their response. Five steps for PR pros to create a crisis management plan before the inevitable happens.

Forget digital transformation: Companies must evaluate digital maturity instead

Centerline Digital’s Kristen Powers offers three points in how companies can assess their “digital maturity,” and says it’s time to remove “digital transformation” from our vocabulary.

Are retailers missing out on protection services opportunities?: 3 misconceptions about product warranties
Sponsored Content

Shoppers crave more than just merchandise -- they want services like product warranties to complete their purchase journey. Read about the most common misconceptions about warranties and why they’re a natural addition for retail businesses.

Marketing, data tips from Pinterest, YouTube, SRAX

Mike Driehorst highlights presentations by Pinterest, YouTube and SRAX representatives during the recent IAB Direct Brand Summit in NYC.

How to win with social at live experiences

GLOW’s Jennifer Fink and Sarah Pine detail six steps for you to take to make the most out of social media at live events and experiences.