With a lower price point than major, Walmart's approach to streaming content looks to target rural consumers - but is the strategy a winning one?

With cheaper goods and a large bankroll to get things started, leading Chinese e-commerce sites Alibaba and JD.com could make a splash in America and give giants like Amazon stiff competition.

It's imperative that marketers understand how to reach consumers -- and where and when.

User generated content has the power to lend an authentic voice to brand messaging -- but marketers must learn how to cut through the noise for effectiveness.

While there is no exact recipe for what will go viral online, there are some steps brands can take to improve their odds.

Four strategies for collecting and distributing customer video testimonials to boost the authenticity of your brand.

In this interview, Altice executive Paul Haddad talks about what he thinks the future of addressable advertising has in store and where a4 fits in.

Brand can adapt to changing consumer shopping habits to bring them in stores -- or meet them where they are located.

How can brands integrate messaging in the new voice-centric culture?

Read about the biggest news and trends from SmartBrief's Q2 coverage of the retail industry.

New logos and GDPR led the stories that marketing decision-makers clicked and read during the second quarter of 2018

Visa’s pop-up Innovation Station showcased cutting-edge payment tech.

Content longevity and measurability are a few of the ways the Pinterest is offering engaging opportunities for creators and brands.

The pdocasting phenomenon is only expected to increase as Google moves into the space.

how can brands build a brand strategy that makes consumers want to buy?