SmartBrief Originals
Best practices, case studies and practical tips for social media and digital marketers.
5 tips to optimize your B2B Facebook campaign

How successful is your Facebook campaign? Here are five ways to boost your outcomes.

The first step for any strategic marketing campaign is to clearly define your goals and how you will measure success.

Adapt to digital marketing's evolution for the greatest engagement

Speed is necessary when it comes to fighting fraud

Self-driving vehicles will usher in a new era of digital marketing

What the Netflix original does right on so many marketing levels

3 ways retailers should be utilizing Instagram, according to COO Marne Levine

Following NRF's Big Show, read about three important ways Instagram's COO says retailers should be using the social media platform.

I've learned more from music than any business book and here's why

The benefit of optimizing for voice search is that it will help you rank in text search results too

Building a strong marketing business means building strong leaders

Marketers must treat voice search as a conversation content is provided based on context

How distributed ledger technologies help fill critical gaps in IoT

As brands, agencies search for new models, here's evidence agile can work

Last year laid the foundation for great innovation in audio technology now

Looking back on an exciting year in digital media, we compiled a list of the top performing trends and innovations in digital marketing 2017.