Industry News
SmartBrief Originals
Best practices, case studies and practical tips for social media and digital marketers.
Why influencers don’t trust and promote your brand

Influencers and affiliates are great tools to promote your brand in an authentic way, but they only work if they have faith in your brand to begin with, writes Refersion’s Raj Niijer.

Email marketing tips for increasing open rates

Open rates are a key metric for gauging the success of email marketing campaigns. To increase open rates marketers should pay particular attention to personalization, content, subject line and design.

Retail recap 2020: The year nobody expected

RangeMe’s Brandon Leong looks at retail trends created by the coronavirus pandemic and three key trends we can expect in 2021.

How AI can help you monitor Facebook ads

Shane Barker, a digital marketing consultant, writes about how artificial intelligence can play a major role in helping you monitor your Facebook ads campaigns.

Why you should stay at your job

Recruiter Sasha Martens makes the case for why marketing creatives should stay put in their current role, even when job-hopping is so common in the advertising industry.

3 tips to boost your digital marketing in 2021

Microsoft’s Rashan Dixon offers tips on increasing the success of your digital marketing efforts in 2021.

Why CTV/OTT may be this year’s Super Bowl winner

VDX.tv’s Jim Johnson looks at the value of marketing through connected TV and OTT streaming services and how the ability to finely target audiences may make CTV and OTT a sure bet.

Carve your space in influencer marketing just by being yourself

Establishing a solid influencer platform in today’s constantly shifting social media landscape can be challenging. The good news? You can create incredible market impact just by leaning into more of what makes you … you.

How to market to the ethical consumer: 6 effective marketing strategies

Anvil Media’s Kent Lewis provides background on the rise of ethical consumerism and 6 ways brands can engage and market to these consumers.

A Modern war of the Titans: How will the digital ad universe be divided?

DISQO’s David Grabert takes a look at the data “war” between Apple and Facebook and concludes “the industry has little choice but to communicate better and to broker a new deal with consumers around their data.”

Speaking the language of OOH advertisers in 2021

AdQuick’s Matthew O’Connor offers a refresher on about 20 terms often used in out-of-home media. It’s a look that’s helpful whether you’re a newbie or a veteran in the OOH industry.

How marketing automation can impact remote work

Want to make remote work more efficient? It’s time to leverage marketing automation. Attrock’s Gaurav Sharma explains how marketing automation can help your business grow.  

Opinion: The pandemic is a test-run for brands to rescue the world

Alto New York’s Genevieve Hoey and Tara Fray make the case for B Corporations and why real change will come from brand activism when big brands take the lead.

It’s a make-or-break holiday season for retailers: Here’s how CTV can help

Tremor Video’s Stephanie Scheper details how retailers can effectively use connected TV during the holiday shopping season.

10 tips you need to host a successful virtual event

RaffertyWeiss Media’s Patrick Rafferty offers 10 tips for event organizers to create and host successful virtual events.

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