Industry News
SmartBrief Originals
Best practices, case studies and practical tips for social media and digital marketers.
The most overlooked marketing asset? Brand ambassadors

Refersion’s Raj Nijjer looks at an often overlooked aspect of influencer marketing: brand ambassadors. Nijjer looks at the value brand ambassadors offer brands and how your brand can work with them.

How to advocate for a bigger content marketing budget

Anvil Media’s Kent Lewis looks at the growth and value of content marketing and offers strategies for growing your 2021 CM budget.

How brands are leveraging long-form storytelling

MacGillivray Freeman Films’ Shaun MacGillivray shares the importance of using long-form storytelling practices like documentaries in advertising and marketing campaigns to leverage a brand’s connection with consumers around social movements.

What it means today for brands to take a stand

Ty Heath of the B2B Institute at LinkedIn looks at how marketers can move beyond “hashtag activism” and use their abilities to take an active stance on social issues and transform norms and influence culture.

What marketers need to know about local in 2021

Klarn DePalma of MNI Targeted Media offers best practices from the 2019-20 election cycle that marketers can use to help brands engage customers across channels, and with meaningful, personalized messaging.

Why I was wrong about Clubhouse … and you are, too

Sway Group’s Tiffany Romero offers her first-hand experience of using audio app Clubhouse, and the possibilities the audio-only social network offers for influencer marketing.

5 ways marketers can overcome paralysis by complexity

While marketers face a complex world in 2021, Amobee’s Caity Noonan offers advice on how they can navigate that complexity by first putting their house in order in terms of privacy, identity, customer and prospect data and unified measurement solutions.

Livestream lessons from global e-commerce players

Walmart recently dipped its toes into livestream e-commerce, already a popular trend in China. Azoya’s Franklin Chu explores this trend and how brands use influencers to grow sales and connect with their consumers.

Why influencers don’t trust and promote your brand

Influencers and affiliates are great tools to promote your brand in an authentic way, but they only work if they have faith in your brand to begin with, writes Refersion’s Raj Niijer.

Email marketing tips for increasing open rates

Open rates are a key metric for gauging the success of email marketing campaigns. To increase open rates marketers should pay particular attention to personalization, content, subject line and design.

Retail recap 2020: The year nobody expected

RangeMe’s Brandon Leong looks at retail trends created by the coronavirus pandemic and three key trends we can expect in 2021.

How AI can help you monitor Facebook ads

Shane Barker, a digital marketing consultant, writes about how artificial intelligence can play a major role in helping you monitor your Facebook ads campaigns.

Why you should stay at your job

Recruiter Sasha Martens makes the case for why marketing creatives should stay put in their current role, even when job-hopping is so common in the advertising industry.

3 tips to boost your digital marketing in 2021

Microsoft’s Rashan Dixon offers tips on increasing the success of your digital marketing efforts in 2021.

Why CTV/OTT may be this year’s Super Bowl winner’s Jim Johnson looks at the value of marketing through connected TV and OTT streaming services and how the ability to finely target audiences may make CTV and OTT a sure bet.