SmartBrief Originals
Best practices, case studies and practical tips for social media and digital marketers.

The demand for true marketing personalization is completely upending the strategies, scope and meaning of loyalty and rewards programs.

The most surprising thing about machine learning is how quickly the technology is developing

Has social media reached a saturation level - and what will happen in 2019?

Raise click through rate, and engage more readers, by following these tips for embedded email video

We are now at the stage where the content we want should come to us -- without our having to search for it.

3 themes to take from Retail’s Big Show into 2019

From keynote addresses, to educational sessions, to the EXPO floor, read about three of the biggest takeaways from NRF 2019: Retail's Big Show.

Pre- and post-show planning can maximize trade show marketing ROI

To make sure you’re getting the most from your trade show marketing efforts, a program that extends beyond the event is key.

Accountability, connected TV growth and 5G advancement will led technology trends in 2019.

Brand, branding and brand identity describe different concepts, although they are commonly and often incorrectly used interchangeably.

Trade via smart TVs, with everyday consumers as the buyers right from their sets, is poised for rapid growth and adoption in 2019.

Shelly Palmer sheds light on why CES 2019 is not just a window into the future for consumer brands but also a must-see experience for business-to-business marketers.

What's next for smart home technology - and what are consumers willing to actually buy?

The "Fearless Girl" statue represented so much, without saying a word. State Street CMO Stephen Tisdalle talks about the impetus behind the now-iconic marketing campaign and what is next for "Fearless Girl."

How do you provide personalized marketing content that is profitable to the brand and valuable to customers?

Video trends, sponsorships and increased brand transparency are among the digital marketing trends that brands should expect in the coming year.