SmartBrief Originals
Best practices, case studies and practical tips for social media and digital marketers.

Best practices for getting the most from your digital ad campaign, from SmartBrief marketing analyst Alex Pavelich

Home sweet home: Moving real estate and rental listings into the digital era
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Digital and mobile technology permeate nearly every facet of consumers’ lives – are you applying this to your potential renters? Read about how digital tools like Facebook Marketplace can help you improve your real estate business.

Rebranding and trends in TV and video advertising led SmartBrief's top-clicked media, technology and advertising stories for Q3

From business owner to mobile marketer: How mobile tools put small business success at your fingertips
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In this Q&A, Facebook exec Emma Rodgers talks about how time- and resource-strapped small business owners can set themselves up for mobile marketing success.

With the right platform, a solution can deliver B2B ad impressions to specific accounts at scale.

Quarterly recap: most-clicked retail stories

Read about the biggest news and trends from SmartBrief's Q3 coverage of the retail industry.

Ad fraud is becoming increasingly pervasive in mobile advertising -- a critical channel for advertisers in 2018 -- and it’s not just growing, it’s evolving too.

Social media is a powerful, fighting force in the world of digital advertising and marketers must stay alert to the coming changes on the horizon and make the necessary adjustments to stay relevant.

Modern marketers need carefully considered strategies and data, not just tools and technology, to implement successful digital marketing.

Where do segmentation clusters fit in in the new world order of micro-audience targeting?

Rethinking retail ahead of the holiday shopping season
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In this interview, Toshiba exec Fredrik Carlegren talks about brand authenticity, bringing tech into stores and new consumer research ahead of the holidays.

Just like going outside to kick around the soccer ball with friends, Gen Z now hops on a gaming device to compete and connect with friends playing games like Grand Theft Auto Online, Fortnite and Clash Royale, or watch professional gamers and streamers.

The power of choice: How businesses can prioritize channels to build relationships with consumers
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In this interview, Facebook exec Michelle Bonner Techel talks about the challenges businesses face in today's omnichannel world, and how they can deliver on consumer demands.

With the loss of big in-store player Toys R Us, and more of a digital reliance, here are the trends to expect in retail this holiday season.

A quarter of all holiday shipping is now taking place in November before Black Friday.