SmartBrief Originals
Best practices, case studies and practical tips for social media and digital marketers.
How 10G will bring cable broadband to the next level
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In this Q&A, Antronix's president discusses the evolution to 10G, its challenges and benefits and how this technology platform will be more cost efficient and scalable.

Leighton Interactive’s Travis McGinnis narrows an expansive list of SEO tools down to the three powerhouses most effective for organic search strategy.

AUDIENCEX’s Lauren Hutton explores the process and questions to ask to find the right DSP partner.

Azoya USA’s Franklin Chu looks into the Chinese retail market and offers lessons and tips that US retailers can use, including use of QR codes, social commerce and the role influencers.

Aqfer’s Marc Sabatini explores how companies can awake from the data integration nightmares they face, and says, “It only takes a change in approach and operating philosophy” to do so, thought “sometimes, that’s a bigger challenge.”

Stories Company’s Kory Grushka says we can’t take PowerPoint presentations for granted and offers a three-step approach for creating the right framework for your next one.

Most marketers will most likely see the extinction of Nielsen ratings during their careers. So, after accepting that a common currency isn’t coming, what can marketers do? Dataxu’s Raymond Dooley explores those answers.

In January, SmartBrief surveyed its marketing and advertising audiences to learn more about marketers’ habits and attitudes towards digital lead generation and, specifically, landing pages.

Allen Adamson and Barton Warner explore how “grit” is the secret sauce for companies and organizations for successful brand innovation.

Big retailers that think beyond discounts to create programs with their customers at the center will prevail and remain competitive with smaller, more nimble rival, writes Baesman Insights & Marketing’s Evan Magliocca.

Invoca's Ian Dailey explores how companies are using cutting-edge video chat features to build loyalty.

Mobile Posse's Greg Wester explores: From hardware to software, where will the next battleground be?

Tomer Tagrin asks: Is brand authenticity disrupting advertising?

In this social media-powered generation of consumers, brands need to cultivate a persona that embraces authenticity. Yotpo’s Tomer Tagrin details just how important this is, while offering three ways to promote brand authenticity.

Mythic Chief Marketing Officer Taylor Bryant writes that the wellness debate is too often focused on social media opinions, and explores how science can win the wellness marketing battle.

If you’re spending the time and money to attend a conference, make sure you walk away with great new contacts and sales leads. Jessica Thiefels offers several ideas to do exactly that – while making an impact on everyone you meet.