SmartBrief Originals
Best practices, case studies and practical tips for social media and digital marketers.
Opinion: Brands can bring down walled gardens, but only if they want to

Cuebiq’s Antonio Tomarchio explains why advertisers must unit to bring down “walled gardens” of data in digital marketing, and details why mobile is the place to start.

5 Steps to a Crisis Communication Plan

In the age of information, organizations need to be proactive in planning for a crisis and communicating their response. Five steps for PR pros to create a crisis management plan before the inevitable happens.

Forget digital transformation: Companies must evaluate digital maturity instead

Centerline Digital’s Kristen Powers offers three points in how companies can assess their “digital maturity,” and says it’s time to remove “digital transformation” from our vocabulary.

Are retailers missing out on protection services opportunities?: 3 misconceptions about product warranties
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Shoppers crave more than just merchandise -- they want services like product warranties to complete their purchase journey. Read about the most common misconceptions about warranties and why they’re a natural addition for retail businesses.

Marketing, data tips from Pinterest, YouTube, SRAX

Mike Driehorst highlights presentations by Pinterest, YouTube and SRAX representatives during the recent IAB Direct Brand Summit in NYC.

How to win with social at live experiences

GLOW’s Jennifer Fink and Sarah Pine detail six steps for you to take to make the most out of social media at live events and experiences.

FAQ: Top Digital Marketing Trends Q4 2019

SmartBrief answers the most frequently asked digital marketing questions from across the internet - Q4 2019 edition.

Data clean rooms offer new opportunities to data-poor verticals

MightyHive’s Adrian Domek makes an argument that data clean room can give marketers “superpowers” as they work to comply with upcoming data privacy and protection regulations.

Static vs. Digital OOH: Here is how they stack up

Wrapify’s James Heller explores the pros and cons of OOH versus DOOH and the evolving technology behind each.

Make the most out of your Q4 budget

Feeling the pressure as the end of the year approaches? Here's how to tackle Q4 and ensure a strong start to 2020

Q&A: How services, warranties bring the retail customer journey full circle
Sponsored Content

Retailers are always thinking about the customer journey up until the purchase, but what happens beyond the buy? Cover Genius exec Peter Paine talks about the importance of service offerings and how insurance and warranties complete the customer journey.

The Anatomy of Facebook Audiences: Why Audience Matters

Everything about Facebook Audiences and how to best leverage them in your marketing campaigns.

Is the static banner’s demise finally near?

InMobi’s Anne Frisbie explores why brands seems to be moving away from static banner ads and using more mobile-first creative formats.

3  things retail brands can learn from China about winning in a competitive market

If you think the US retail market is competitive, take a look at China. Sam Sterling and Allen Adamson offer lessons retailers in America and elsewhere can learn from their top Chinese counterparts.

Firefox nudges advertisers toward cookie alternative

Marketers are grappling with Firefox's move to block third-party trackers by default. What does this mean for cookies and the future of digital advertisers?