MightyHive’s Adrian Domek makes an argument that data clean room can give marketers “superpowers” as they work to comply with upcoming data privacy and protection regulations.
Feeling the pressure as the end of the year approaches? Here's how to tackle Q4 and ensure a strong start to 2020
Wrapify’s James Heller explores the pros and cons of OOH versus DOOH and the evolving technology behind each.
Retailers are always thinking about the customer journey up until the purchase, but what happens beyond the buy? Cover Genius exec Peter Paine talks about the importance of service offerings and how insurance and warranties complete the customer journey.
Everything about Facebook Audiences and how to best leverage them in your marketing campaigns.
InMobi’s Anne Frisbie explores why brands seems to be moving away from static banner ads and using more mobile-first creative formats.
If you think the US retail market is competitive, take a look at China. Sam Sterling and Allen Adamson offer lessons retailers in America and elsewhere can learn from their top Chinese counterparts.
Ahead of the report, Dena Malouf, SmartBrief’s group publisher for retail, sat down to talk about the importance of content strategy for customer engagement.
Marketers are grappling with Firefox's move to block third-party trackers by default. What does this mean for cookies and the future of digital advertisers?
Azoya’s Franklin Chu explores the “big business” of Black Friday in China, and how US retailers can prepare to participate in it.
Roku and video marketing platform Innovid have teamed up to launch a new solution that allows marketers to compare linear and OTT data at scale. At Advertising Week in New York, a panel talked about the implications of the new solution.
While technology companies and government agencies work on consumer privacy protection, here’s a look at how marketers can develop processes and work with vendors to still create targeted messaging while respecting consumers’ data.
At Advertising Week, Ryan McConville shared findings of a study that looked at ads across four platforms. The results revealed that the most viewable ads were often the least effective.
Customer surveys are usually flawed, but they don't have to be. The 2019 NRPA Annual Conference offers some tips.
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