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Visual novel apps: Earning your (and maybe their) happy ending

A format where users pay to see more ads? Visual novel apps offer it as well as chances for community and collaboration.

By Isabel Kunkle 04/10/25

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Marketing Strategy

The impact of brand identity on customers’ psychology

By Syed Balkhi 04/08/25

Marketing Strategy

5 steps to creating thought leadership that opens doors

By Dan Konstantinovsky 04/02/25

Digital Technology

Using data-driven marketing to navigate an economic downturn

By Nicole Penn 03/28/25

Marketing Strategy

The Growth Gap: Are CMOs falling short despite stronger CEO relationships?

By Jackie Wolin 03/26/25

Marketing Strategy

How Citi’s CMO drives differentiation from within

By Allen Adamson 03/24/25

Marketing Strategy

Why diversifying your content strategy is so impactful

By Keith Kakadia 03/19/25

Digital Technology

How not to fall for AI dupes

By Sheila Morin 03/10/25

Digital Technology

Stop talking about AI and start using it

By Jenny Nicholson and Allis... 03/04/25

Marketing Strategy

How to create an effective customer experience strategy

By Taher Batterywala 02/24/25

ConsumerDigital TechnologyMedia

From IAB ALM 2025: Digital adtech gets serious on privacy

By Michael Domingo 02/21/25

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