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Digital Technology

Cold email in 2025: Double your replies with a simple mindset shift

A strategic shift in mindset can boost cold email marketing. Adam Rosen of EOC explains what it is and how to generate more conversions.

By Adam Rosen 11/06/25

Recent articles

AI in Marketing

5 ways to sustainably use AI in media

By Lexi Semanskee 11/03/25

Marketing Strategy

Why the SQL alone won’t close the deal

By Sarah Thomson 10/28/25

AI in MarketingMarketing Strategy

AI-driven intent targeting: How financial marketers reach decision-makers when it matters most

By Sarah Thomson 10/24/25

AI in Marketing

Attention shoppers: AI’s on the job in retail media

By Mike Driehorst 10/20/25

Media

Why the next-gen of Black-owned media leaders matters

By DéVon Christopher Johnson 10/09/25

Digital Technology

Shoppers are asking AI what to wear. Is your brand in the chat?

By Adam Behrens 10/07/25

Marketing Strategy

Q&A with 4As CEO: Key trends and ad industry outlook

By Mike Driehorst 09/18/25

Marketing Strategy

Q&A with 4As CEO: How adland – and the association – are evolving

By Mike Driehorst 09/15/25

Marketing Strategy

Top-of-funnel lead generation: 5 ways to meet SQL targets

By Sarah Thomson 09/12/25

Marketing Strategy

Why first-party data is a game-changer for education marketers

By Sarah Thomson 09/11/25

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