Allen Adamson and Allen Shapard of Metaforce explain why colleges must differentiate their learning experience to prove their brand is worth the money.
Even under the best of circumstances, the content creation and brand marketing processes are hard. We spoke with Goldie Chan about how to succeed at both.
Airship’s Mike Herrick looks at three experience-driven ways that brands can build lasting loyalty as marketing continues its digital transformation during the COVID-19 pandemic.
ClipChamp's Anna Ji borrows from Tiger King to offer low-budget tips for how business owners can better connect with their target audiences, despite disruptions caused by the coronavirus pandemic.
Azoya Group’s Franklin Chu says Facebook Shops combination of social media and e-commerce could make the platform a strong rival of Amazon and Google, and explores how social e-commerce already is a powerful tool in China.
With the coronavirus pandemic causing a work-from-home boom, Yotpo’s Raj Nijjer looks at how buying trends have changed dramatically. Understanding these new shopping and spending trends can create an opportunity for brands.
Neuro CEO and co-founder Kent Yoshimura identifies five lessons his company learned after a recent rebranding.
Targeting will be much harder for brands as cookies start to diminish. However, as the industry moves forward, a few targeting options stand out as promising alternatives, writes Eyeota’s Anand Das.
MightyHive’s Tobey Van Santvoord looks at four ways that brand marketers must change in a post-coronavirus quarantine world.
Each day, SmartBrief editors aggregate cybersecurity news from dozens of leading sources. Here are the top sources that you should know about.
SmartBrief discusses the importance of brand safety through native advertising.
Blue Fountain Media’s Brian Byer looks at the growing list of contactless applications from the use of voice technology as states reopen and stay-at-home orders are lifted during the coronavirus pandemic.
Are you prepared for a ransomware attack? Here’s everything you need to know about the current state of ransomware and how to protect your business.
Bailey Lauerman’s Emily Mazurek identifies three influencer marketing trends, gleaned from a recent influencers focus group, that brand must know during the coronavirus pandemic.
Supported by data aggregated from Google Search, here are 5 new trends in digital marketing that should be a core part of your marketing strategy.