SmartBrief outlines the myriad benefits to newsletter advertising, specifically for ad agencies.
To grow your brand, you need to find ways to improve your digital marketing ROI. Attrock’s Gaurav Sharma offers some innovative methods through which you can do so.
StrawberryFrog’s Chip Walker looks at why trying to be ‘different’ can be counterproductive — and what brands can do instead.
While personalization is key in marketing, it can go too far at times. Invoca’s Laura Schierbel looks at how marketers can go beyond targeting and “translate data into a more human experience.”
RAIN’s Eric Turkington explores how Amazon, Google and Coca-Cola incorporated voice AI into their Super Bowl advertising campaigns.
MediaNet CEO Julia Amorim uses her perspective in examining the past decade and details three mistakes that the marketing industry should avoid in 2020.
SmartBrief's exclusive interview with Adam Rogas of NS8, on being CEO of an e-commerce anti-fraud startup.
SmartBrief's exclusive interview with Steve Morgan of Cybersecurity Ventures & Cybercrime Magazine, on the future of Cybersecurity.
Tens of thousands of attendees headed to NYC for NRF's Big Show this year. Read about the three biggest trends from the show.
Vistar Media’s Leslie Lee says digital out-of-home advertising offers benefits over other forms of marketing for candidates, such geotargeting, higher levels of trust and it can’t be “ad-blocked.”
Mobile Posse’s Arty Rivera explores the importance of Human-Centered Design and how mobile carriers can use that approach to improve the customer experience.
Executives from P&G and oral care startup Hello Products talked to attendees at Retail's Big Show about how the way they approach advertising and talk to consumers has changed in the era of DTC.
Blue Fountain Media’s Brian Byer looks at three key trends for 2020 – AI, voice search and 5G – and why your company must put these on your to-do list, or get left behind.
SmartBrief readers share their top cybersecurity concerns for 2020, plus an interview with the editor of SmartBrief on Cybersecurity.
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