Industry News
Digital Technology: SmartBrief Originals
3 secrets to NFT marketing success
3 secrets to NFT marketing success

Kent Lewis of Anvil Media offers three tips to those seeking to launch NFT campaigns, based on his own work to auction NFTs to raise money for a local charity.

5 easy changes Google could make to be less monopolistic
5 easy changes Google could make to be less monopolistic

LinkGraph founder Manick Bhan looks at five ways that Google can be less of a monopoly, which would limit the potential for antitrust and class action lawsuits.

Q&A: Antronix’s optics expertise helps cable operators meet growing broadband needs
Sponsored Content
Q&A: Antronix’s optics expertise helps cable operators meet growing broadband needs

SmartBrief connected with Antronix’s Vice President of Sales Juan Bravo to discuss the company’s optics line, legacy networks and what's next for broadband.

Supporting DOCSIS backward while moving forward
Sponsored Content
Supporting DOCSIS backward while moving forward

As the next evolution of DOCSIS is on the horizon, network reliability will be key, but so will backwards compatibility with legacy networks. Antronix can help cable operators meet customers' broadband needs.

5 proven ways to market your growing franchise
5 proven ways to market your growing franchise

Nicole Penn of Raydeus Local details five proven marketing techniques that franchise owners can use to keep in touch with digitally savvy customers.

5 ways to write effective user-friendly product descriptions
5 ways to write effective user-friendly product descriptions

Want to write user-friendly product descriptions that win over shoppers instantly? Use these tips to create product descriptions that appeal to shoppers.

Shopify vs. Amazon: What's the best way forward for DTC e-commerce?
Shopify vs. Amazon: What's the best way forward for DTC e-commerce?

Marketplaces like Amazon offer an easy way to sell to lots of customers. Merchant service providers like Shopify make it easy to launch online stores. What is the best choice for DTC e-commerce?

Opinion: Verification must evolve to power media performance
Opinion: Verification must evolve to power media performance

DoubleVerify CEO Mark Zagorski explains how verification must evolve “beyond basic quality standards to enable advertisers to better understand and achieve performance given new obstacles.”

What the Google cookie delay means for the ad industry
What the Google cookie delay means for the ad industry

Lotame CEO Andy Monfried explores the potential downsides and what the ad industry can do now that Google is postponing its phase out of third-party Chrome cookies.

It’s time for contextual to get creative and adaptive to level up
It’s time for contextual to get creative and adaptive to level up

Hindsight CEO Hersh Patel explains how contextual targeting is getting smarter, more creative and adaptive, resulting in “a landscape where the interests of publishers, advertisers and users exist in harmony.”

Pages