Aqfer’s Marc Sabatini explores how companies can awake from the data integration nightmares they face, and says, “It only takes a change in approach and operating philosophy” to do so, thought “sometimes, that’s a bigger challenge.”
Most marketers will most likely see the extinction of Nielsen ratings during their careers. So, after accepting that a common currency isn’t coming, what can marketers do? Dataxu’s Raymond Dooley explores those answers.
Brands of all sizes are impacted by online reviews. In this second of a two-part series, Anvil Media’s Kent Lewis looks at when and how to respond to online reviews, including negative or undesirable reviews.
Knowing your way around technology is vital for marketers, but it's hard to know what tech is worth your time. A new SmartBrief report looks at how marketers can successfully navigate today's sea of technology.