Digital Technology: SmartBrief Originals
Striking a balance between data privacy & digital personalization
Striking a balance between data privacy & digital personalization

RangeMe’s Brandon Leong looks at trends in personalization and data privacy, before giving five data best practices for retailers.

Remote work and cybersecurity: Coronavirus impact
Remote work and cybersecurity: Coronavirus impact

The coronavirus has caused an enormous shift to remote work across the globe. SmartBrief dives into why that might make organizations more vulnerable to cyber attacks.

The third-party cookie is dead. Why adtech needs optimism now more than ever
The third-party cookie is dead. Why adtech needs optimism now more than ever

EMX CEO Michael Zacharski explains the link between optimism and innovation and why adtech shouldn’t mourn the third-party cookie. He also offers advice on creating an optimistic mindset.

Adapting digital strategies for a cookieless world
Adapting digital strategies for a cookieless world

MediaNet CEO Julia Amorim takes a strategic view of a "cookieless world" and three steps for a "viable way forward for marketers."

Addressable TV advertising: Seeing opportunities, striking a balance
Addressable TV advertising: Seeing opportunities, striking a balance

SmartBrief Telecommunications Editor Isabel Kunkle explores how addressable TV can effectively be used by marketers while balancing privacy for viewers.

IoT Security Flaws Are Putting Your Business at Risk
IoT Security Flaws Are Putting Your Business at Risk

About half of all IoT devices connected to business networks are consumer devices. Many of these devices have little or no protection and are used in both personal and business settings.

The Iowa Caucus App and Nevada: A Cybersecurity Perspective
The Iowa Caucus App and Nevada: A Cybersecurity Perspective

The Iowa Caucus app disaster has raised numerous concerns about the security risks of online voting. What implications will this have for the Nevada caucuses?

How marketing personalization should evolve
How marketing personalization should evolve

While personalization is key in marketing, it can go too far at times. Invoca’s Laura Schierbel looks at how marketers can go beyond targeting and “translate data into a more human experience.”

Voice Tech Zeitgeist: Super Bowl ads reveal our complex, ever-evolving relationship with AI
Voice Tech Zeitgeist: Super Bowl ads reveal our complex, ever-evolving relationship with AI

RAIN’s Eric Turkington explores how Amazon, Google and Coca-Cola incorporated voice AI into their Super Bowl advertising campaigns.

Insights From a Cybersecurity and Anti-Fraud Startup
Insights From a Cybersecurity and Anti-Fraud Startup

SmartBrief's exclusive interview with Adam Rogas of NS8, on being CEO of an e-commerce anti-fraud startup.