Digital Technology
How behavioral signals are rewriting audience targeting
Modern marketers are moving beyond static personas to dynamic audience targeting by using real-world behavioral signals, writes Skydeo's Mike Ford. By combining first-party data, behavioral enrichment and predictive modeling, brands can build living segmentation systems that drive superior performance.
Recent articles
Sponsored content
Healthcare Insurers
Video Q&A: Why enrollment growth can hide years of risk for health plans
Healthcare Insurers
Why last year’s numbers can’t tell you where to grow — and what to watch instead
Food Restaurant and Foodservice
Making every square foot count
Healthcare Insurers
Video Q&A: Bringing coordinated care into the home
Infrastructure
The Manufacturing Complexity Tax
CPG Food
Creating change at both ends of the leash: How retailers can help make communities safer for people and their pets
Energy Infrastructure
TSCA at 10: A global competitiveness test Congress – and America – can’t afford to fail
Government
The Numbers Every Municipal Leader Should Be Watching
AI in Marketing Digital Technology
Video Q&A: How KPMG and Oracle use Agentic AI to deploy your next AI colleague
Technology
Q&A: Engineering the thermal architecture
Healthcare Providers
Continuous Glucose Monitoring: Transforming Diabetic Patient Care
Infrastructure
Preparing Your ECC for NG9-1-1: A Practical, Phased Approach