Digital Technology: SmartBrief Originals
Marketers, tech firms taking steps to mesh privacy with personalization
Marketers, tech firms taking steps to mesh privacy with personalization

While technology companies and government agencies work on consumer privacy protection, here’s a look at how marketers can develop processes and work with vendors to still create targeted messaging while respecting consumers’ data.

5 Google ranking factors you must consider
5 Google ranking factors you must consider

Jessica Thiefels details five key Google ranking factors that can help improve your website’s SEO.

It’s not personal. It’s private.
It’s not personal. It’s private.

Thunder Experience Cloud’s Ka Mo Lau explores common notions of how much ownership we have of our personal data, including a word of caution: “We cannot continue to expect control over data we’re giving away freely.”

Playing the community game
Playing the community game

How marketers and developers can create, guide and find advantages in mobile gaming communities

GreggJohnson-SmartBrief-evolution-4118695_1280-viaPixabay-Geralt
GreggJohnson-SmartBrief-evolution-4118695_1280-viaPixabay-Geralt

Invoca’s Gregg Johnson explores the importance of emotional intelligence when using automation.

Leighton Interactive’s Travis McGinnis narrows an expansive list of SEO tools down to the three powerhouses most effective for organic search strategy.

AUDIENCEX’s Lauren Hutton explores the process and questions to ask to find the right DSP partner.

Aqfer’s Marc Sabatini explores how companies can awake from the data integration nightmares they face, and says, “It only takes a change in approach and operating philosophy” to do so, thought “sometimes, that’s a bigger challenge.”

Most marketers will most likely see the extinction of Nielsen ratings during their careers. So, after accepting that a common currency isn’t coming, what can marketers do? Dataxu’s Raymond Dooley explores those answers.

IoT and the elderly
IoT and the elderly

How tech is letting seniors live more independent lives.