Industry News
Marketing Strategy: SmartBrief Originals
Think of your business online as a “general store”
Think of your business online as a “general store”

Marshall Communications’ Nancy Marshall offers advice on how to keep our digital presence from becoming impersonal, along with four ways for PR practitioners to grow their love of their profession.

Why empathy is still crucial for successful marketing
Why empathy is still crucial for successful marketing

While data-driving marketing has become important as technology has advanced, Do Supply’s Hanna Marcus cautions that empathetic marketing always "will stand the test of time."

How your multilingual marketing can strike the right tone
How your multilingual marketing can strike the right tone

Sarah Evans of Sevans Digital PR writes about why voice localization is vital in international marketing and how you can ensure your next campaign sounds right. Evans also offers four ideas to improve your customers’ content experience.

Corporate buzzwords? Just say no!
Corporate buzzwords? Just say no!

May Habib, co-founder of Writer, an AI writing assistant tool, lists 20 buzzwords that every writer should remove from their vocabulary immediately.

A new creative renaissance
A new creative renaissance

With the rise in privacy regulation and removal of audience identifiers, advertisers are forced to shake up their strategies and mindset. Quintesse CEO Doug Stevenson shares 5 operational, creative and privacy-safe tactics leading the way in this new era.

Ad industry success and future depend on diversity
Ad industry success and future depend on diversity

Advertising industry veteran Ron Owens says the industry’s diversity must echo that of American consumers it’s trying to reach, calling DEI “an economic necessity.”

Going beyond marketing, media and communications
Going beyond marketing, media and communications

SmartBrief’s Kelly Bragg and Sara Brigagliano detail four takeaways from the recent ASAE’s Marketing Membership and Communications Conference: creativity, experimentation, inclusivity and grace.

5 benefits of outsourcing your digital marketing
5 benefits of outsourcing your digital marketing

Most small-business owners see the need for digital marketing, but finding the time to develop, implement and maintain them consistently can be challenging. NetBlaze’s CEO Steven Clayton offers five reasons why outsourcing these tasks can be beneficial.

Maya Angelou is right: Branding is how people feel about you
Maya Angelou is right: Branding is how people feel about you

Nancy Marshall uses inspiration from Maya Angelou to talk about the importance of empathy and how that can empower your brand ambassadors -- and grow your business.

Why and how to expand your influencer marketing strategy beyond the usual
Why and how to expand your influencer marketing strategy beyond the usual

The Glew’s Dylan Duke goes over not only why you should be making more of your influencer marketing strategy but also how. Using these three actionable tips, brand can make better use of influencer marketing for greater success and ROI.

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