SmartBrief discusses the importance of brand safety through native advertising.
Supported by data aggregated from Google Search, here are 5 new trends in digital marketing that should be a core part of your marketing strategy.
Anvil’s Kent Lewis explores the value of omnichannel marketing, how it differs from multichannel marketing, and offers six steps to create an omnichannel marketing program.
RPA’s Dr. Hillary Haley looks at how psychology can help marketers effectively communicate with consumers feeling anxious and stress about COVID-19.
Attrock’s Gaurav Sharma says video content is becoming the future of content marketing. In this post, he explains why you should be investing in video marketing.
Leighton Interactive’s Clare Richards shares three tips on how marketing communications agencies can pivot their clients’ and their own marketing strategies during the coronavirus pandemic.
Open Mind Strategy’s Megan Routh examines how the coronavirus pandemic has affected our “cultural rules of connection” and four shifts in how people connect that brands should know.
Influence Central’s Stacy DeBroff shares consumer insights from a recent study on quickserve restaurants, and offers 11 ways QSRs can pivot their marketing to make the most of post-COVID-19 trends.
Azoya USA’s Franklin Chu examines how Chinese retailers have reacted to the change in business operations due to social distancing – and lessons US retailers can learn from them.
Patrick Gentempo uses an excerpt from his “Your Stand Is Your Brand” book to highlight the importance of brand purity.