Marketing Strategy: SmartBrief Originals

Firms that encourage huddles, not hurdles, deliver the best results

How every vertical can use playable mobile ads to drive conversions

When disaster strikes, businesses have a responsibility to act as citizens first.

The only way to go beyond the transaction-based engagement Amazon is so good at is to cultivate the emotional connection that drives consumer loyalty.

Video, personalized emails, consumer content and other highly-engaging marketing tactics should be part of every business strategy -- no matter the size of the company.

As digital marketing becomes more sophisticated and pinpointed, marketers must know what messages to deliver and how to do it effectively.

Promoting a branded podcast is all about optimization and engagement.

Brands can extend their culture and authenticity into digital realms by incorporating it, consciously, into marketing strategy.

Branded podcasts are a great way to engage with an audience and they do not need to cost a lot of money to launch or maintain.

Feeling the pressure as the end of the year approaches? Here's how to tackle Q4 and ensure a strong start to 2018..