Industry News
Marketing Strategy: SmartBrief Originals
How to achieve brand safety in digital advertising
How to achieve brand safety in digital advertising

SmartBrief discusses the importance of brand safety through native advertising.

5 new trends in digital marketing you might have overlooked
5 new trends in digital marketing you might have overlooked

Supported by data aggregated from Google Search, here are 5 new trends in digital marketing that should be a core part of your marketing strategy.

Omnichannel marketing in the new digital age
Omnichannel marketing in the new digital age

Anvil’s Kent Lewis explores the value of omnichannel marketing, how it differs from multichannel marketing, and offers six steps to create an omnichannel marketing program.

Marketing during coronavirus: Psychologists can help
Marketing during coronavirus: Psychologists can help

RPA’s Dr. Hillary Haley looks at how psychology can help marketers effectively communicate with consumers feeling anxious and stress about COVID-19.

Video marketing is the future of content marketing
Video marketing is the future of content marketing

Attrock’s Gaurav Sharma says video content is becoming the future of content marketing. In this post, he explains why you should be investing in video marketing.

Marketing agencies: How to get to the other side of crisis
Marketing agencies: How to get to the other side of crisis

Leighton Interactive’s Clare Richards shares three tips on how marketing communications agencies can pivot their clients’ and their own marketing strategies during the coronavirus pandemic.

Opinion: Coronavirus rewriting social connection rules
Opinion: Coronavirus rewriting social connection rules

Open Mind Strategy’s Megan Routh examines how the coronavirus pandemic has affected our “cultural rules of connection” and four shifts in how people connect that brands should know.

Quickserve restaurants: Marketing post-coronavirus
Quickserve restaurants: Marketing post-coronavirus

Influence Central’s Stacy DeBroff shares consumer insights from a recent study on quickserve restaurants, and offers 11 ways QSRs can pivot their marketing to make the most of post-COVID-19 trends.

Global e-commerce tactics to keep retail business alive
Global e-commerce tactics to keep retail business alive

Azoya USA’s Franklin Chu examines how Chinese retailers have reacted to the change in business operations due to social distancing – and lessons US retailers can learn from them.

Brand purity cannot be faked
Brand purity cannot be faked

Patrick Gentempo uses an excerpt from his “Your Stand Is Your Brand” book to highlight the importance of brand purity.