Marketing Strategy: SmartBrief Originals

Strategies for building an effective brand voice in the digital revolution

Now is the perfect time for marketers to take advantage of the opportunity and the potential of Facebook Watch

Retail is alive and well: How brands are evolving for today’s consumer
Retail is alive and well: How brands are evolving for today’s consumer

Traditional and non-traditional retailers alike are adapting their brands to meet the needs of today's consumers. Read more about the evolving consumer-brand relationship in retail.

Competing on price alone may hurt your brand; providing a strong overall customer experience is key to converting buyers into loyal customers

Marketers are tapping artificial intelligence to improve client outcomes -- and free up humans for larger tasks.

Direct-to-consumer commerce is proving a strong force for brands that want to build relationships with customers.

Marketers have a responsibility to protect the reputation of brands and can use technology to make it happen.

Connecting with Gen Z means brand engagement on new levels

Mobile is a maketing necessity - here's how brands can anticipate on-the-go consumer needs and wants.