Marketing Strategy: SmartBrief Originals

The California Consumer Privacy Act (CCPA) needs to find a middle ground that strikes a balance between privacy and commerce.

The chief marketing officer as CEO of Marketing

Firms that encourage huddles, not hurdles, deliver the best results

How every vertical can use playable mobile ads to drive conversions

When disaster strikes, businesses have a responsibility to act as citizens first.

The only way to go beyond the transaction-based engagement Amazon is so good at is to cultivate the emotional connection that drives consumer loyalty.

Video, personalized emails, consumer content and other highly-engaging marketing tactics should be part of every business strategy -- no matter the size of the company.

As digital marketing becomes more sophisticated and pinpointed, marketers must know what messages to deliver and how to do it effectively.

Promoting a branded podcast is all about optimization and engagement.

Brands can extend their culture and authenticity into digital realms by incorporating it, consciously, into marketing strategy.