Marketing Strategy: SmartBrief Originals
Make the most out of your Q4 budget
Make the most out of your Q4 budget

Feeling the pressure as the end of the year approaches? Here's how to tackle Q4 and ensure a strong start to 2020

The Anatomy of Facebook Audiences: Why Audience Matters
The Anatomy of Facebook Audiences: Why Audience Matters

Everything about Facebook Audiences and how to best leverage them in your marketing campaigns.

3  things retail brands can learn from China about winning in a competitive market
3  things retail brands can learn from China about winning in a competitive market

If you think the US retail market is competitive, take a look at China. Sam Sterling and Allen Adamson offer lessons retailers in America and elsewhere can learn from their top Chinese counterparts.

Firefox nudges advertisers toward cookie alternative
Firefox nudges advertisers toward cookie alternative

Marketers are grappling with Firefox's move to block third-party trackers by default. What does this mean for cookies and the future of digital advertisers?

Getting ahead in the retail content game: A conversation with a SmartBrief publisher
Getting ahead in the retail content game: A conversation with a SmartBrief publisher

Ahead of the report, Dena Malouf, SmartBrief’s group publisher for retail, sat down to talk about the importance of content strategy for customer engagement.

Who knew Black Friday online sales were so big in China?
Who knew Black Friday online sales were so big in China?

Azoya’s Franklin Chu explores the “big business” of Black Friday in China, and how US retailers can prepare to participate in it.

3 things you should know before running Facebook ads
3 things you should know before running Facebook ads

Part 2: Drive more conversions via Facebook Ads with an in-depth look at Pixel optimization by Audience Development Manager, Evan Lauterbon.

How to take your Facebook ads to the next level in one easy step
How to take your Facebook ads to the next level in one easy step

Part 1: How to get the most out of your social marketing budget by Audience Development Manager, Evan Lauterborn.

How US retailers in Hong Kong can bounce back from unrest
How US retailers in Hong Kong can bounce back from unrest

Azoya USA’s Franklin Chu looks how US retailers in Hong Kong can continue to sell during the current unrest. These are lessons that retailers can apply during most any civil unrest.

Q&A: How DTC brands use smart B2B techniques to connect with consumers
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Q&A: How DTC brands use smart B2B techniques to connect with consumers

As the DTC space has matured, brands have figured out how to use business-to-business targeting techniques to effectively build relationships with their customers.