Marketing Strategy: SmartBrief Originals
FAQ: Top Digital Marketing Trends 2020
FAQ: Top Digital Marketing Trends 2020

We’ve aggregated some of this year’s most frequently asked digital marketing questions and compiled the answers here for you.

Consumers force brands to rewrite marketing playbooks amidst coronavirus
Consumers force brands to rewrite marketing playbooks amidst coronavirus

Yotpo’s Raj Nijjer offers several takeaways from a recent Yotpo consumer survey and explores how marketers can “shift their priorities” in light of the findings.

Marketers need to rethink their strategies for these extraordinary times: Embrace digital and optimization
Marketers need to rethink their strategies for these extraordinary times: Embrace digital and optimization

Airship’s Mike Herrick explores how B2C and B2B marketers should “embrace customers digitally” and explore new ways to experiment to maintain their customer connections during and after the coronavirus pandemic.

Future-proof your resume: The top 5 digital marketing skills to learn now
Future-proof your resume: The top 5 digital marketing skills to learn now

BrainStation CEO Jason Field explores digital marketing skills professionals need to know to help recession-proof their careers.

Business communications key during coronavirus
Business communications key during coronavirus

SmartBrief Digital Media Editor Mike Driehorst talks with experts about how brands should communicate to their internal and external audiences during the coronavirus pandemic.

Business Resilience in Digital Media: Shama Hyder Interview
Business Resilience in Digital Media: Shama Hyder Interview

The coronavirus pandemic has caused immense disruption across nearly every industry. Shama Hyder, founder & CEO of Zen Media, spoke with SmartBrief about business resilience and adapting in a world occupied by the pandemic.

Leading e-commerce market expands its reach
Leading e-commerce market expands its reach

Azoya USA’s Franklin Chu looks at the different strategies Alibaba, JD.com and Pinduoduo are using to win over these customers in less-developed areas and lessons US retail companies can apply to reach Chinese consumers hungry for their products.

Why agencies should include newsletters in their media buys
Why agencies should include newsletters in their media buys

SmartBrief outlines the myriad benefits to newsletter advertising, specifically for ad agencies.

5 ways to boost your digital marketing campaign ROI
5 ways to boost your digital marketing campaign ROI

To grow your brand, you need to find ways to improve your digital marketing ROI. Attrock’s Gaurav Sharma offers some innovative methods through which you can do so.

Is trying to be ‘different’ actually killing your brand?
Is trying to be ‘different’ actually killing your brand?

StrawberryFrog’s Chip Walker looks at why trying to be ‘different’ can be counterproductive — and what brands can do instead.