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Marketing Strategy

Q&A Part I: Diving into the 4As | 4sight Briefing

The 4As 2027 Briefing: The Value Reset addresses industry inflection points by focusing on four critical fault lines: C-suite perceptions, remuneration, talent and the work. SmartBrief talks with 4As CEO Justin Thomas-Copeland to explore some of the “big picture” aspects of the report in this part one of two Q&A.