Marketing Strategy: SmartBrief Originals

Marketing agility is an organizational capability as well as a professional attribute -- and it is an extremely valuable trait during times of uncertainty and change.

The California Consumer Privacy Act (CCPA) needs to find a middle ground that strikes a balance between privacy and commerce.

The chief marketing officer as CEO of Marketing

Firms that encourage huddles, not hurdles, deliver the best results

How every vertical can use playable mobile ads to drive conversions

When disaster strikes, businesses have a responsibility to act as citizens first.

The only way to go beyond the transaction-based engagement Amazon is so good at is to cultivate the emotional connection that drives consumer loyalty.

Video, personalized emails, consumer content and other highly-engaging marketing tactics should be part of every business strategy -- no matter the size of the company.

As digital marketing becomes more sophisticated and pinpointed, marketers must know what messages to deliver and how to do it effectively.

Promoting a branded podcast is all about optimization and engagement.