Marketing Strategy: SmartBrief Originals
3 things you should know before running Facebook ads
3 things you should know before running Facebook ads

Part 2: Drive more conversions via Facebook Ads with an in-depth look at Pixel optimization by Audience Development Manager, Evan Lauterbon.

How to take your Facebook ads to the next level in one easy step
How to take your Facebook ads to the next level in one easy step

Part 1: How to get the most out of your social marketing budget by Audience Development Manager, Evan Lauterborn.

How US retailers in Hong Kong can bounce back from unrest
How US retailers in Hong Kong can bounce back from unrest

Azoya USA’s Franklin Chu looks how US retailers in Hong Kong can continue to sell during the current unrest. These are lessons that retailers can apply during most any civil unrest.

Q&A: How DTC brands use smart B2B techniques to connect with consumers
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Q&A: How DTC brands use smart B2B techniques to connect with consumers

As the DTC space has matured, brands have figured out how to use business-to-business targeting techniques to effectively build relationships with their customers.

Design for the experience economy: Buying the brand experience
Design for the experience economy: Buying the brand experience

ultimate challenge for experience designers is to connect ecosystems, capitalizing on the increased speed of personalized search, choice and transaction that mobile devices allow.

Customer retention: The next frontier for CMOs
Customer retention: The next frontier for CMOs

Customer retention can be a small change with major impact. And yet, many CMOs don’t champion retention as a top priority even though it plays a large part in their long term success.

5 tools to create engaging content with automation
5 tools to create engaging content with automation

Sam Meensian of USA Business Insurance looks at five tools marketing automation tools that can help you create better content – faster.

What Amazon and Alibaba can teach other retailers about investing in offline retail expansion.

Azoya USA’s Franklin Chu looks into the Chinese retail market and offers lessons and tips that US retailers can use, including use of QR codes, social commerce and the role influencers.

Stories Company’s Kory Grushka says we can’t take PowerPoint presentations for granted and offers a three-step approach for creating the right framework for your next one.