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Unlock business success through employee-driven growth

What’s a vital driver of business success? Employees. Edge’s Raj Nijjer explains why as he unlocks the secrets of employee-driven growth.

6 min read

MarketingMarketing Strategy

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The best leaders know a successful business depends on its employees. That’s because the employees are the building blocks who truly help the company grow and thrive. It’s essential to recognize and support them. 

When owners invest in their employees, they can reap incredible rewards as a business because of the better products and services they provide customers. This dynamic is especially true for franchise and service-based businesses where employees are in customer-facing roles. 

Join us as we uncover the essential reasons why the power of employee-driven growth can be the secret to long-term success in your business. 

Employee recognition’s role in service businesses

Employee recognition is essential in the success of service businesses that revolve around customer interactions. That’s because the customer service that employees provide forms part of what you sell. Recognizing and rewarding employees in this context boosts morale and directly impacts customer interactions. When employees feel appreciated, they come to work with excitement, relishing being a part of a positive company culture. 

And guess what? This positive attitude is infectious — it builds a culture of excellence, which motivates employees to exceed expectations.

And the stats back this up. According to a study conducted by WorldatWork, 85% of companies that implemented recognition programs experienced a positive effect on employee engagement.

So, what is the result of engaged employees? Exceptional customer service. By creating a positive work environment through recognition programs, teamwork improves and customer service becomes faster, more efficient, more upbeat, and, well, exceptional.

When customers are happy, they keep coming back for more. Engaged employees provide excellent service that customers will never forget. 

Invest in employee growth for enhanced productivity

Investing in programs that help employees feel motivated is essential for improving productivity.

Businesses that prioritize robust employee rewards programs often achieve a remarkable 24% higher profit margin as a result.

So what advantages do these employee-driven growth programs provide? They help improve skills and training, enabling employees to navigate changing market trends. Providing continuous learning and mentoring opportunities also shows employees the business is willing to invest time and effort into their growth. This leads to a motivated team who know they are heard and valued. This, in turn, means they are more likely to stay with your business and thrive (saving you the cost of employee turnover). 

Leadership development also is a big part of these programs, helping to train people to be leaders in the future and make your business even stronger.

Some business owners might worry about allocating resources to training and development. However, it is critical to remember that investing in a performance-based employee rewards strategy has long-term advantages for business growth. 

By boosting productivity, retaining employees and cultivating a talented workforce, businesses build the best foundations for profitability. Seen this way, companies have a duty to invest in their employees’ development – for employees’ benefit and for the broader benefits of the business. Connecting business growth objectives with employee rewards is one of the highest ROI tactics available to business owners.

Between employee rewards = positive reviews

Let’s explore how employee recognition and rewards directly lead to better online reviews in customer-facing businesses. Rewarding employees for getting mentioned in Google reviews encourages your team to provide excellent service that builds genuine relationships. 

Recognizing your employees for online review mentions makes them feel valued, and the reviews show off your positive company culture to prospective customers. This positivity directly affects how customers feel about their experience with any given business. 

Fostering employee engagement and motivation

It’s not rocket science; employees getting recognized for their hard work makes them feel seen and heard. When employees are clearly valued, they are often motivated to perform their best at work.

This involvement leads to increased enthusiasm for providing exceptional service to customers. In workplaces where employees receive high recognition, there is a 71% higher chance of them producing excellent work.

The ripple effect on customer experiences

Whether it’s someone working in a store or a customer service agent, showing appreciation and recognizing frontline employees has a significant effect on every interaction with customers. Customers want their interactions with employees to be meaningful, efficient and pleasant, meeting or exceeding their expectations.

When customers enjoy a customer service experience, this builds positive associations with your brand. 

The unfortunate reality is this: Many businesses are losing the trust of consumers by failing to provide excellent customer service. And the underlying cause? Unmotivated employees who feel no connection or affinity with the business they work for who deliver substandard customer service. 

Align employee recognition with your company values

Be sure to align recognition programs with business values. When employees are rewarded for showing the company’s values in their interactions, customers can trust that they’re getting a reliable and consistent experience. This alignment builds trust and loyalty, which are essential for receiving positive reviews.

Humanize the customer experience

Customers value authentic and customized interactions. Recognizing employees humanizes the customer experience, as it allows them to showcase their individual strengths and abilities. This personal approach, fueled by acknowledgment and gratitude, leads to memorable customer interactions that are often shared through positive reviews.

Customer reviews are vital for business success

So why do I keep mentioning positive reviews? Customer reviews are essential for businesses to thrive in the digital age. Positive reviews act as recommendations and social proof, giving potential customers confidence they are making the right choice. 

Many businesses now live and die by their online presence and whether they receive 4 or 5 stars on Google. In fact, positive reviews also encourage 30% more spending

On the other hand, negative reviews online, while offering feedback for improvement, can be a significant obstacle for businesses to overcome. Customers read these reviews and can instantly either trust or be wary of your business.

Reviews impact purchasing choices, but they also boost a business’s online visibility and local SEO rankings (since Google pays attention to these things!). So, finding ways to secure those positive reviews (and lots of them) will bring all-around benefits to your business being discovered by new and repeat customers. 

So, how does this all relate to employee-driven growth again? 

It is essential for businesses to recognize the interdependence between employee-driven growth and customer satisfaction. Why? 

In order to cultivate a positive online presence and thrive in a competitive landscape through the exceptional customer service that your engaged, happy employees provide. 

Final thoughts

When a business encourages its employees through recognition and rewards, it creates a chain reaction where happy and motivated employees make customers happy too.

Since your online reputation holds significant value in the modern marketing landscape, businesses shouldn’t overlook the link between employee-driven growth and customer reviews. It is a strategic necessity for franchise and service businesses that want to thrive amidst competition and evolving consumer expectations.