Innovation should be part of a company's core strategy, not just an exercise or a dream.

Creating a vision is just the first step. Strategy can easily drift without executive awareness and commitment.

You might know minimum viable product, but did you know there's a concept called minimum viable branding, too?

The failure of Brandless shouldn't obscure the larger strategy lesson: If you’re going to do something groundbreaking, you must be willing to at first be thought a fool.

M&A failure often is about the failure to integrate intangible asset and help people adapt.

What does it mean that 3 reports list Amazon's brand value differently? And why should you and your company care?

Succession planning isn't easy, and if you don't prepare, it's even more difficult.

Go beyond zero-based budgeting to rethinking your entire operation from zero: " Zero customers. Zero employees. Zero revenue."

Will the Business Roundtable's words be placed into action?

Business transformation is easier when it's inspired by your brand's values, purpose and attributes.