Strategy: SmartBrief Originals
Use your brand when making a change
Use your brand when making a change

Business transformation is easier when it's inspired by your brand's values, purpose and attributes.

The 3 most dangerous words in business
The 3 most dangerous words in business

Data is important, but it's no substitute for imagination, critical thinking and decision making.

Sustainability in 2020: A look ahead
Sponsored Content
Sustainability in 2020: A look ahead

Sustainability is not an end goal but rather a journey. As companies take more steps this year towards improving their own output, consumers will recognize those changes and entire industries will take note.

Does a brand extension make sense?
Does a brand extension make sense?

How valuable is your existing brand if you're extending beyond the familiar?

Making change management work in 2020
Making change management work in 2020

Change management is hard work. Here's how you can make it work in 2020.

Why CHROs, CIOs and CISOs should be working together
Why CHROs, CIOs and CISOs should be working together

HR, IT and cyber chiefs all have a lot on their plates, and they should be working together on shared challenges and opportunities.

What the board needs from the CHRO
What the board needs from the CHRO

Hear it from a CFO and board member: "A great CHRO is just as critical a member of the senior leadership team as is the CFO or the general counsel."

How do you make customers feel?
How do you make customers feel?

Research suggests that emotional connections have business outcomes, whether for consumer buying or B2B purchases. How are you making customers feel?

What are the CHRO's post-merger priorities?
What are the CHRO's post-merger priorities?

5 steps for HR chiefs to take with themselves and staff after M&A occurs.

3 steps to reskilling in the digital era that no leader can afford to miss
3 steps to reskilling in the digital era that no leader can afford to miss

Skills are required to execute on technology. Here's how that informs your people and business strategies.