Strategy: SmartBrief Originals
Does a brand extension make sense?
Does a brand extension make sense?

How valuable is your existing brand if you're extending beyond the familiar?

Making change management work in 2020
Making change management work in 2020

Change management is hard work. Here's how you can make it work in 2020.

Why CHROs, CIOs and CISOs should be working together
Why CHROs, CIOs and CISOs should be working together

HR, IT and cyber chiefs all have a lot on their plates, and they should be working together on shared challenges and opportunities.

What the board needs from the CHRO
What the board needs from the CHRO

Hear it from a CFO and board member: "A great CHRO is just as critical a member of the senior leadership team as is the CFO or the general counsel."

How do you make customers feel?
How do you make customers feel?

Research suggests that emotional connections have business outcomes, whether for consumer buying or B2B purchases. How are you making customers feel?

What are the CHRO's post-merger priorities?
What are the CHRO's post-merger priorities?

5 steps for HR chiefs to take with themselves and staff after M&A occurs.

3 steps to reskilling in the digital era that no leader can afford to miss
3 steps to reskilling in the digital era that no leader can afford to miss

Skills are required to execute on technology. Here's how that informs your people and business strategies.

Leadership and the pursuit of speed for strategy execution
Leadership and the pursuit of speed for strategy execution

Strategy is about planning, but then execution is needed, and that's where speed comes into play.

2020 vision: 3 conversations to have about the future today
2020 vision: 3 conversations to have about the future today

As you plan for next year, think about the big things you want to be proud of on Dec. 31.

5 criteria of a breakthrough brand name
5 criteria of a breakthrough brand name

The name of your brand is a critical choice. Here's advice on how to choose wisely.