Strategy: SmartBrief Originals
How leadership can drive innovation
How leadership can drive innovation

Innovation should be part of a company's core strategy, not just an exercise or a dream.

Organizational strategy and vision drift
Organizational strategy and vision drift

Creating a vision is just the first step. Strategy can easily drift without executive awareness and commitment.

Get started with a minimum viable brand
Get started with a minimum viable brand

You might know minimum viable product, but did you know there's a concept called minimum viable branding, too?

Leadership by fools
Leadership by fools

The failure of Brandless shouldn't obscure the larger strategy lesson: If you’re going to do something groundbreaking, you must be willing to at first be thought a fool.

Maximizing your latest acquisition
Maximizing your latest acquisition

M&A failure often is about the failure to integrate intangible asset and help people adapt.

What does "most valuable brand" really mean?
What does "most valuable brand" really mean?

What does it mean that 3 reports list Amazon's brand value differently? And why should you and your company care?

Why your succession plan is failing
Why your succession plan is failing

Succession planning isn't easy, and if you don't prepare, it's even more difficult.

Leading from zero
Leading from zero

Go beyond zero-based budgeting to rethinking your entire operation from zero: " Zero customers. Zero employees. Zero revenue."

The purpose of organizations must evolve beyond profit alone
The purpose of organizations must evolve beyond profit alone

Will the Business Roundtable's words be placed into action?

Use your brand when making a change
Use your brand when making a change

Business transformation is easier when it's inspired by your brand's values, purpose and attributes.