Media

Media

Why the next-gen of Black-owned media leaders matters

A new generation of Black-owned media founders are proving ad-spending in DEI media is imperative, not optional, writes publisher and CEO DéVon Christopher Johnson, who offers 4 tips to drive business growth.

By DéVon Christopher Johnson 10/09/25

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Media

Announcing a new SmartBrief newsletter design

By Melissa Turner 08/13/25

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Find the right audience: How BritBox is building brand loyalty, reducing churn and growing fandom

By CTAM staff 08/04/25

Media

Visual novel apps: Earning your (and maybe their) happy ending

By Isabel Kunkle 04/10/25

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From Charlie Brown to Hallmark: A History of Christmas Specials

By Isabel Kunkle 12/23/24

Marketing StrategyMedia

In-game ads: The future of youth marketing

By Isabel Kunkle 12/10/24

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5 key elements for effective headlines

By Syed Balkhi 09/23/24

Media

Tradition and innovation at Hallmark

By CTAM staff 08/21/24

Digital TechnologyMedia

The engagement equation: Choice maps and more

By CTAM staff 06/13/24

Marketing StrategyMedia

Beyond March Madness

By CTAM staff 05/15/24

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Game changers in video gaming

02/27/24

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