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The only email marketing checklist you need
The only email marketing checklist you need

Vye’s Candice Grow offers 25 tips for an effective email marketing campaign, noting that when executed correctly, email marketing will appear in its simplest form: one human being talking to another human being.

Influencers see surge in engagement, want to help SMBs
Influencers see surge in engagement, want to help SMBs

Influence Central’s Stacy DeBroff unveils findings of an influencer survey that shows how the coronavirus pandemic has affected their social media, their daily habits and their desire to help brands.

3 pitfalls marketers should avoid in 2020
3 pitfalls marketers should avoid in 2020

MediaNet CEO Julia Amorim uses her perspective in examining the past decade and details three mistakes that the marketing industry should avoid in 2020.

Static vs. Digital OOH: Here is how they stack up
Static vs. Digital OOH: Here is how they stack up

Wrapify’s James Heller explores the pros and cons of OOH versus DOOH and the evolving technology behind each.

Marketers ramping up call for diversity and inclusion
Marketers ramping up call for diversity and inclusion

In recent months, the marketing community has increased its efforts to promote diversity. In this piece, Digital Media Editor Mike Driehorst explores recent campaigns and how a more diverse industry is beneficial.

Understanding the consumer standpoint when it comes to data and privacy is vital bridging the consumer trust gap that currently exists.

3 ways retailers should be utilizing Instagram, according to COO Marne Levine
3 ways retailers should be utilizing Instagram, according to COO Marne Levine

Following NRF's Big Show, read about three important ways Instagram's COO says retailers should be using the social media platform.

Washington
Washington

How publication companies are coping with our rapidly changing media environment.

How brands can capitalize on the digital media migration
How brands can capitalize on the digital media migration

Media outlets are expected to be faster and share better quality content -- yet have less time or staff to do either. Communications teams can help.

Idaho Potato Commission ad
Idaho Potato Commission ad

Some of the most successful internet brands still spend the bulk of their ad budget on television.

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