Vye’s Candice Grow offers 25 tips for an effective email marketing campaign, noting that when executed correctly, email marketing will appear in its simplest form: one human being talking to another human being.

Influence Central’s Stacy DeBroff unveils findings of an influencer survey that shows how the coronavirus pandemic has affected their social media, their daily habits and their desire to help brands.

MediaNet CEO Julia Amorim uses her perspective in examining the past decade and details three mistakes that the marketing industry should avoid in 2020.

Wrapify’s James Heller explores the pros and cons of OOH versus DOOH and the evolving technology behind each.

In recent months, the marketing community has increased its efforts to promote diversity. In this piece, Digital Media Editor Mike Driehorst explores recent campaigns and how a more diverse industry is beneficial.

Understanding the consumer standpoint when it comes to data and privacy is vital bridging the consumer trust gap that currently exists.

Following NRF's Big Show, read about three important ways Instagram's COO says retailers should be using the social media platform.

How publication companies are coping with our rapidly changing media environment.

Media outlets are expected to be faster and share better quality content -- yet have less time or staff to do either. Communications teams can help.

Some of the most successful internet brands still spend the bulk of their ad budget on television.