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Tailored Banking Meets Social: Engaging the “Market of One”

As financial marketing looks toward 2026, the focus shifts to blending personalization, predictive AI, and social engagement. Embedded finance could allow consumers to manage banking directly within social platforms, while AI and social intent data offer insights to anticipate customer needs. Brands exploring these trends can create more seamless, lifestyle-oriented experiences — delivering relevant offers at the right moments and building stronger trust over time.

By Sarah Thomson 12/11/25

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