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Social Media

Pay inequity is a problem in the influencer market

Marketers must develop policies that combat pay inequity, which is rampant in the social media economy.

By Shameyka McCalman 05/27/22

Recent articles

The power of small moments for brands on social media

By Quinn Rufener 05/26/22

Social platforms unite in anti-drug effort

By Ambreen Ali 05/16/22

6 tips for social media imperfection

By Ambreen Ali 05/09/22

What social media brands said at NewFronts

By Ambreen Ali 05/05/22

Lessons from Samsung’s ad controversy

By Jo Hamilton 05/04/22

What you need to know about the creator economy

By Jo Hamilton 05/02/22

Snap reports ad losses amid privacy shift

By Quan Zhang 04/25/22

What marketers need to know about TikTok’s Interactive Add-Ons

By Jo Hamilton 04/22/22

A guide to TikTok marketing strategy

By Nicole Penn 04/05/22

What’s next for social commerce?

By Franklin Chu 03/10/22

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